Buyer Behavior The typical buying process consists of the following sequence of events: problem...

Question

Buyer Behavior The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase...

1 answer below »

Buyer Behavior The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? List the four main psychological processes as discussed in the text and what should marketers do to manage these four psychological processes affecting consumer behavior?

Answered Same Day Nov 20, 2020

Azra S · Accepted Answer

Psychological behaviour of consumers
Even though consumers don’t classify their buying processes, a typical buying process involves problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behaviour. When considering a big purchase like housing or car, I spend most time on the second two parts of this process namely, information search and evaluation.
At first, a problem arises and I realize my need for something like a house or car and this become problem recognition. Thereafter,

Buyer Behavior The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase...

Solution

Answer To This Question Is Available To Download

Related Questions & Answers

Submit New Assignment