Great Deal! Get Instant $10 FREE in Account on First Order + 10% Cashback on Every Order Order Now

Business School Department of Business Systems & Operations Assignment Brief Unit Title: Account and Media Planning Unit Lecturer: Guy Parrott Unit Code: MAR011-3 Assignment Title: Portfolio...

1 answer below »

Business School
Department of Business Systems & Operations
Assignment Brief                                    
    Unit Title:
    Account and Media Planning
    Unit Lecturer:
    Guy Pa
ott
    Unit Code:
    MAR011-3
    Assignment Title:
    Portfolio
    Assessment Weighting:
    50%
    Submission date:
    1st June 2018
    Anonymous Marking?
    Yes
Tasks - There are 4 portfolio tasks, all are +/- 500 words - detailed below
    1. During the delivery of the unit, you have been investigating some organisations/people in whom you are personally interested, that have faced some negative ‘issues’ in recent times. In the assessment section of the BREO site you will find an outline for a creative
ief. Again, choosing an organisation/person in whom you are personally interested in, complete the creative
ief paying particular attention to stakeholders/goals/targets and related metrics/deliverables. You will be able to ask questions regarding this
ief during our scheduled class.
    2. Based on the work ca
ied out in section one, develop an outline creative campaign aimed at the target audience and including key messages.
    3. Develop a detailed media plan based on the
ief outlined in task one and explain the main elements of the budget which should be appropriate and ‘justifiable’ - find out approximately how much what you are proposing to do costs.
    4. Finally, justify your media selection and then tell us why you think it will deliver the
ief ‘goals/targets’ and metrics etc., as outlined in part 1.
Weighting
The assignment is weighted at 50% of the total unit grade.
Word Limits,
The portfolio you submit needs to include 4 tasks (we will discuss these in the scheduled weekly workshops) the word limit is 500 words per task, so: 2,000 words (+/- 10%) in total.
Requirements
The answers needs to be word-processed.
Submission
We do not need paper copies submitted, just an e-copy, which needs to be submitted via the portfolio Turnitin link on Breo.
Submission Date
No later than 10:00 am 18th May 2017
How to submit:
http:
ltss.beds.ac.uk
eo_help/student_help/stu_007.html
_________________________________________________________________________________
If you are having problems logging in to BREO and, then please contact:
Student Information Desk (S.I.D) either drop in or see them, for locations click here, or you can contact them on the following: XXXXXXXXXXor email XXXXXXXXXX
Reflection & Feedback
We will de
ief each area across the scheduled workshops. At each seminar we will discuss the task, possible answer options and respond to questions from you. By attending each session you will be able to improve you initial answer thereby achieving a higher grade.
By either not attending or not preparing the weekly activity you are effectively choosing do dilute your grade at worst, or gambling at the best.
Guide to maximising your grade:
Please refer to the grading criteria below:
Excellent work: A grade band (72 % - 100%)
*    An analysis which deals fully with the major elements from an advertising and media planning point of view
*    Selection and amplification of ideas which accord with the analysis presented
*    Work which shows very good grasp of the topic
*    Effective use of language and a developed critical evaluation
*    An excellent and cohesive response
Above average work: B grade band (62-68%)
*    An analysis which deals competently with most of the assignment’s tasks.
*    A reasonable choice of ideas which in aggregate show your understanding of the major elements of the assignment
*    Answers which are appropriate and show a good awareness of concepts and principles which relate to the questions
*    Good use of language and a developed critical evaluation
*    A good cohesive response
Average work: C grade band (52-58%)
*    An analysis, which deals with most areas in a manner which, is co
ect.
* A response which is in the main appropriate and shows a good awareness of marketing concepts and principles which relate to the questions
*    Reasonable use of language and a developed critical evaluation
*    A cohesive response
Below average work: D grade band (42-48%)
*    A response which would be considered very poor in an academic context which does not allow the marker to identify task completion.
*    An e
oneous or substantially incomplete analysis from a marketing point of view
*    Answers which show poor understanding of the concepts in question
Finally
There are several people you can refer / speak to. Your unit tutors’ have office hours, use this time to help yourself to prepare fully and ask questions regarding the task.
Academic li
arians can also be a useful place to go; they can help you access materials to reference and support your preparations.
Page | 1

Business School
Department of Business Systems & Operations
Assignment Brief                                    
    Unit Title:
    Account and Media Planning
    Unit Lecturer:
    Guy Pa
ott
    Unit Code:
    MAR011-3
    Assignment Title:
    Portfolio
    Assessment Weighting:
    50%
    Submission date:
    1st June 2018
    Anonymous Marking?
    Yes
Tasks - There are 4 portfolio tasks, all are +/- 500 words - detailed below
    1. During the delivery of the unit, you have been investigating some organisations/people in whom you are personally interested, that have faced some negative ‘issues’ in recent times. In the assessment section of the BREO site you will find an outline for a creative
ief. Again, choosing an organisation/person in whom you are personally interested in, complete the creative
ief paying particular attention to stakeholders/goals/targets and related metrics/deliverables. You will be able to ask questions regarding this
ief during our scheduled class.
    2. Based on the work ca
ied out in section one, develop an outline creative campaign aimed at the target audience and including key messages.
    3. Develop a detailed media plan based on the
ief outlined in task one and explain the main elements of the budget which should be appropriate and ‘justifiable’ - find out approximately how much what you are proposing to do costs.
    4. Finally, justify your media selection and then tell us why you think it will deliver the
ief ‘goals/targets’ and metrics etc., as outlined in part 1.
Weighting
The assignment is weighted at 50% of the total unit grade.
Word Limits,
The portfolio you submit needs to include 4 tasks (we will discuss these in the scheduled weekly workshops) the word limit is 500 words per task, so: 2,000 words (+/- 10%) in total.
Requirements
The answers needs to be word-processed.
Submission
We do not need paper copies submitted, just an e-copy, which needs to be submitted via the portfolio Turnitin link on Breo.
Submission Date
No later than 10:00 am 18th May 2017
How to submit:
http:
ltss.beds.ac.uk
eo_help/student_help/stu_007.html
_________________________________________________________________________________
If you are having problems logging in to BREO and, then please contact:
Student Information Desk (S.I.D) either drop in or see them, for locations click here, or you can contact them on the following: XXXXXXXXXXor email XXXXXXXXXX
Reflection & Feedback
We will de
ief each area across the scheduled workshops. At each seminar we will discuss the task, possible answer options and respond to questions from you. By attending each session you will be able to improve you initial answer thereby achieving a higher grade.
By either not attending or not preparing the weekly activity you are effectively choosing do dilute your grade at worst, or gambling at the best.
Guide to maximising your grade:
Please refer to the grading criteria below:
Excellent work: A grade band (72 % - 100%)
*    An analysis which deals fully with the major elements from an advertising and media planning point of view
*    Selection and amplification of ideas which accord with the analysis presented
*    Work which shows very good grasp of the topic
*    Effective use of language and a developed critical evaluation
*    An excellent and cohesive response
Above average work: B grade band (62-68%)
*    An analysis which deals competently with most of the assignment’s tasks.
*    A reasonable choice of ideas which in aggregate show your understanding of the major elements of the assignment
*    Answers which are appropriate and show a good awareness of concepts and principles which relate to the questions
*    Good use of language and a developed critical evaluation
*    A good cohesive response
Average work: C grade band (52-58%)
*    An analysis, which deals with most areas in a manner which, is co
ect.
* A response which is in the main appropriate and shows a good awareness of marketing concepts and principles which relate to the questions
*    Reasonable use of language and a developed critical evaluation
*    A cohesive response
Below average work: D grade band (42-48%)
*    A response which would be considered very poor in an academic context which does not allow the marker to identify task completion.
*    An e
oneous or substantially incomplete analysis from a marketing point of view
*    Answers which show poor understanding of the concepts in question
Finally
There are several people you can refer / speak to. Your unit tutors’ have office hours, use this time to help yourself to prepare fully and ask questions regarding the task.
Academic li
arians can also be a useful place to go; they can help you access materials to reference and support your preparations.
Page | 1
Answered Same Day May 20, 2020

Solution

Sundeep answered on May 24 2020
153 Votes
Creative Brief Template
Nice work! You’re on the way to gathering insightful information that will
help you craft an effective Creative Brief, describing the specific objectives,
deliverables and strategies of your marketing project. You’ll be compiling
information about the target audience and what matters to them, the specific
marketing channels, the budget, timeline, and other key details about the
project, and this will help your project stay focused and on track.
A well-written Creative Brief will help you define your project in such a way that
everyone working on your project will have a clear understanding of the vision,
the strategy and the goals of the project so they can move forward with an
effectiveness and flow that produces the best results. Members on your team
should be able to refer back to the creative
ief to help them answer questions
about the right tone to use, what level of familiarity can be assumed, and so on.
Tips for Success
1. Answer the questions with lively and conversational language. Be clear and
direct, and avoid using obscure, meaningless marketing terms or buzz words.
2. Gather input from ALL stakeholders. By including all stakeholders, you
increase your chances of gaining their buy-in as you move forward with design.

3. Keep it relevant, and get to the point. The goal is not to bore people with how
many marketing terms you know, but to craft a document that will serve as a
useful guide for the members on your team.
www.bold-type.com
Overview
Give a short description of the project and its purpose
Deliverables
List all the deliverables of the project
Primary Audiences
List the audiences that this project is targeting, and how they will engage with the piece.
What does your audience care about when considering your product?
Positioning
List your closest competitors.
How is your product different to your competitors’?
How is your industry perceived?
How is your company or product perceived?
Messages
What is the single most important message you want your audience to get from this piece?
What other messages do you hope to communicate?
Tone
Describe the tone of the writing and the imagery; the feelings you are trying to evoke; and the
impression you hope to convey. Is it formal? Sophisticated? Casual? Funny? Shocking?
Imagery
Are there any special notes that need to be made about the type of imagery to be used?
Budget
What is the overall budget for the project? How is that
oken down per component (copywriting,
design, photography, printing, programming, advertising, etc.)
Schedule
List the dates that each component needs to deliver (list major milestones: when files need to be
sent to press, when printed pieces need to ship, when they need to a
ive … etc.) Attach a timeline
or calendar if that is how your team works.
Get design insights for your in-house creative team. Subscribe to The Innie! 100% Spam-free!
www.bold-type.com
http:
old-type.us2.list-manage1.com/subscribe/post?u=90ddca9a9285f829abaf270aa&id=9b022363a1
    OverviewField: The dove real beauty campaign was a worldwide marketing campaign which was launched in the year 2004 and is being continued still as the power front of the dove beauty bar. Mind it, dove doesn't call the beauty bar as soap, but as a bar. there are multiple campaigns that were run in the series which included the advertisements, videos, workshops, sleepover events and also a book was published which led to the introduction to a play.
The main idea behind the campaign was to cele
ate the natural beauty and the natural physical variation in all the women and to inspire them to live into it and be confident about it.
The one of the biggest ad campaigns which was conceptual in nature took its form at Toronto which grew out of the photography exhibit which took place in a retail building at Toronto, Canada
Beyond Compare: Women Photographers on Real Beauty' which was a show that was organised by Dove and Ogilvy & Mather. The show showcased the feature work from 67 female photographers and it was the start of the beauty talks and the concept of Real Beauty
    DeliverablesField: ...
SOLUTION.PDF

Answer To This Question Is Available To Download

Related Questions & Answers

More Questions »

Submit New Assignment

Copy and Paste Your Assignment Here