BSBMKG541_LAP_F_v1.0__2_assessment .docx
Learner Assessment
BSBMKG541
Identify and evaluate marketing
BSBMKG541 – Identify marketing and evaluate marketing opportunities
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2BSBMKG541– Identify and evaluate marketing opportunities
Table of Contents
Instructions...............................................................................................................................
....4
Scenario....................................................................................................................................
....5 Assesment Task
1...................................................................................................... XXXXXXXXXX6 Assesment
Task 2...................................................................................................... XXXXXXXXXX7
3 BSBMKG541– Identify and evaluate marketing opportunities
Instructions
The summative assessment comprises of a copywriting tasks.
It is important that you must attempt and complete all the questions.
You must pass all the tasks in order to achieve competency in the unit.
You will be given an access to a real or a simulated business, it’s business policies and
procedures to complete the tasks successfully.
For submission dates please refer to:
Your training log
The Lonsdale’s Learning Management System (Moodle)
Student details and declaration
Student Name Student ID
Declaration of authenticity
I, the above-named student, confirm that by submitting, or causing the attached assignment (and any
additional attachment associated with it) to be submitted, I have not plagiarised any other person’s
work in this assignment and except where appropriately acknowledged, this assignment is my own
work, has been expressed in my own words, and has not previously been submitted for assessment.
I do understand and accept the consequences of academic misconduct according to Lonsdale’s Pty
Ltd.’s Policies and Procedures.
4BSBMKG541– Identify and evaluate marketing opportunities
Scenario
You are working for a marketing agency, Avalon Marketing Agency. A client, Jane, has
approached you for identifying and evaluating marketing opportunities for their business.
Client Brief
About the client
Grazing Box Co. is a premium provider of gourmet dessert and savoury grazing boxes in
Melbourne, Victoria. They source the yummiest products, put them in a cute little box with
loads of little goodies and deliver them to the client’s door.
The Project
The client want you to research, identify and evaluate marketing opportunities for thei
usiness. Target Audience and Positioning
The cu
ent target audience of the business include:
Based in Melbourne, around 40km radius from CBD
Age demographic – 25 to 55 years old
Medium to high income earners
Likes to get together with family and friends
Outdoor lovers
They have disposable income to spend
Business Goals and Objectives
The client is expecting to achieve the following goals and objectives with this exercise:
Increase business sales by 30%
Reach new markets and new customers
Launching more diversified product range and options
Build loyal customer base
Hire new staff and build a better
and overall
5
BSBMKG541– Identify and evaluate marketing opportunities
Expand business and
Cu
ent business operations
Business has been operating for the last one year. Over that time, business has been seen
significant growth.
Cu
ently, the business is registered as a sole trader structure and have one staff to help in
preparing orders. Business owner is cu
ently managing most of the operations of the
usiness including marketing, financial, order fulfilment and delivery except help from staff
who prepares orders.
All the orders are fulfilled via delivery only service as business does not have a pick up
facility or a shopfront. The delivery cost is $20 per order.
At present, Jane is doing her marketing through word of mouth and Instagram page only.
Sometimes when she is really busy, she hires freelancers to help with Instagram marketing.
No paid ads are used for growing the business.
Financial details
In the first year of the business. client has provided the following financial details:
Total boxes sold: 2000
Average order price: $65
Profit percentage per box: 35%
Cost per box: 65%
Project sales for 2022: 3000 boxes
Useful Websites
Case study inspiration: https:
littleboxco.com.au
Your agency: https:
ama.
izy.site
Avalon agency employee website: https:
www.notion.so/overseasstudentsau/Avalon
Agency-Employee-Home-cd7f0f54e7a94ef2a2cee22b293deef3
6BSBMKG541– Identify and evaluate marketing opportunities
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Lonsdale Institute Learner Assessment Pack
Assesment Task 1
You are working for a marketing agency, Avalon Marketing Agency. A client has approached
you to identify and evaluate marketing opportunities.
In this task, you will be required to read the client
ief, organisation policies and procedures
provided to you, and then identiy and evaluate at least 3 marketing oppotunities for you
client.
You can choose the scenario provided by your trainer or alternatively you can choose you
own client for this task.
Based on the choosen scenario, complete the following sections:
Section 1 –Explore marketing opportunities
To complete this task, you will need to prepare an research document (using the template
provided) for the stakeholders in your business that should address:
Analyse information on market and business needs for marketing opportunities by: o
Introduction about the client including cu
ent organisational structure
o Cu
ent marketing mix (4ps) of the client
o Key business objectives of the client
o List of organisation policies and procedures provided (refer to business policies and
procedures document)
o Cu
ent target market
o Customer market size
o Market trends
o Legal and ethical requirements
Identify potential new markets
o Identify at least three possible marketing opportunities for the business
Apply innovative approaches relevant to the development of potential marketing
opportunities
o Explain the innovative approaches used in identifying the potential of marketing
opportunities
Section 2 –Evaluate marketing opportunities
In this section of the task, you are required to evaluate marketing opportunities you selected
in section 1 of the task:
Identify and analyse opportunities for organisational fit according to organisational goals
and capabilities
o Use the organisational fit analysis table in the template for completing this part Analyse
the viability of each opportunity
o Using the viability table in the template, analyse each marketing opportunity you identified
earlier in Part A
Determine probable return on investment and potential competitors
o Estimate sales, volumes and return on investment
o Research the potential competitors for these opportunities
Select top 2 marketing opportunities according to outcomes of viability analysis, return on
investment and competition and explain your reasons for choosing the marketing
opportunity
7
BSBMKG541– Identify and evaluate marketing opportunities
This study source was downloaded by XXXXXXXXXXfrom CourseHero.com on XXXXXXXXXX:27:23 GMT -05:00
https:
www.coursehero.com/file/ XXXXXXXXXX/BSBMKG541-LAP-F-v10-2docx
Lonsdale Institute Learner Assessment Pack
Important: You must use the template provided for the task as further guidelines provided in
the template.
8BSBMKG541– Identify and evaluate marketing opportunities
Assesment Task 2
This is a continuation of assessment task 1.
You are working for a marketing agency, Avalon Marketing Agency. A