Before you begin, please ensure you have selected your business from the list of businesses...

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Before you begin, please ensure you have selected your business from the list of businesses provided for your Marketing Plan!
A marketing plan is a key part of business success. You will begin writing your marketing plan by naming and describing the company for which you are preparing this plan. You will then move on to explain the purpose of a marketing plan, the mission of that business, and its competitive advantage.
Prepare this part of the plan in a Word document, using APA style. The plan should be approximately 2 pages long, not including the cover page and references page.You should use at least two resources, one of which is the company's website. (Remember: Your final plan in Unit 5 must show at least 4 resources.)
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Use these headings in bold font in your plan and cover the points beneath each heading.
Introduction
· Name and describe the business you will be using for your Marketing Plan.
Purpose of a Marketing Plan
· Explain the purpose of a marketing plan in general.
· How does a marketing plan support a company's goals?
Mission Statement
· What is the mission statement of your chosen business?
· What does that mission statement mean to you as a customer?
Competitive Advantage
· What is the competitive advantage of your chosen business?
· What does this business do better than its competition?

topic-is-walmart-z1iegrhm.docx

Sumita Mitra · Accepted Answer

1
Introduction:
The marketing Plan is for new Product launch of Pizzas from “Dominos” in a target market dominated by students and education professionals. The target consumers happen to be from a section who needs value proposition and hence the marketing plan should be designed in a way to promote the new products for better incidence and revenue for the company.
Purpose of a Marketing Plan:
A marketing plan is nothing but a detailed framework or an outline that includes the strategies, promotional activities and resources to highlight the business proposition and sell the unique products. The plan also ensures that the management is reflecting on the future of the company in a systematic way. It also helps to have better outcomes form marketing researches and product launch outcomes and help the company earn better revenue and profits. In fact, a marketing plan is the heart of the business and the basis from which all other operational and management plans are derived in a successful company.

Before you begin, please ensure you have selected your business from the list of businesses provided for your Marketing Plan! A marketing plan is a key part of business success. You will begin writing...

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