Based on assignment id XXXXXXXXXXand 105770 Part C: Developing the Marketing Mix Overview For this assignment, you will conclude your marketing plan by developing your hypothetical company's pricing...

MKT500
    
    
Part C: ABC Marketing Plan (Change to your name of business here)
Your Name
MKT500 Marketing Management
Strayer University
Dr. Your Professo
Date submitted
Introduction
The feedback will be used to make the amendments in the planning and design the strategy accordingly. It will help the management to include the areas which were earlier missed and work on budget so that due resources can be allocated effectively and optimized.
Burger Cravers is a burger chain with franchise options serving different tastes in burgers from culturally rich countries. A
and with an international image is quite competitive enough as it has created disruption in regular flavors of burger and introduced extraordinary which was only thought of and not implemented. With customization options and mouth tickling taste recipes Burge Cravers are operational with cost innovation and variety.
The report will discuss on the pricing and distribution strategy which will be used by the company to tap the focused market segment. The intergrated marketing communication plan will highlight how message of the
and will be communicated to audience through media and personal selling. The marketing plans including direct and online channels to reach customers and the social responsibility action to contribute in the society will be most looked after part.
Pricing and Distribution Strategy
Write an introduction here. Minimum of three sentences.
Develop the company’s pricing and distribution strategy. Suggestion: use elements from Discussion Week 7 to help you with this section.
Pricing Strategy
The price of the product should be aligned with the food cost and therefore it should triple the cost of the item. For instance, if the cost is $3 then the menu price of the product should be $9.66. The company should go for penetration pricing because it has to make it mark in the market and initially offering low prices so that customers get acquaint with the taste. This strategy will help in attracting new customers and will be a strength in beating the competition. it will be comparatively easier to enter in the market and develop a new client base.
Distribution Strategy
Burger Cravers will use direct and indirect methods of selling. The distribution will be through
ick and mortar stores, online orders and the associate partners who after completing the program with the company will open their own business under the
and name. The vendors will be carefully selected who are offering eco-friendly solutions and ready to serve fresh farm sources raw materials (Cheung, Pires & Rosenberger III, 2020). The wholesalers who can offer bulk supply in different locations in cost effective pricing will be prefe
ed. Customers can order online through ordering apps and can visit physical stores also. In locations where these services are not available associate partners can be contacted. For the corporate sector the franchise will be offered to vendors who want to supply under associate program and serve the company by creating a customer base. The applied marketing promotion will be applicable to such customers also.
Integrated Marketing Communications
The integrated marketing communication plan will help Burger cravers to adopt a holistic marketing approach which can be implemented in the larger context of the organizational aims and contribute in the development of the business. The message created for the customers will be distributed through media platforms, advertising, sales promotion etc and will influence the potential customers to take an action. With a USP of taste variations from the land of diverse cultures the taste of burgers will be redefined promising the customers a whole new offering. They can get them even from the remotest of locations from the entrepreneurial collaborators of the company.
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