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Assignment 5: Capstone Due Week 10 and worth 400 points Write about the American Express corporation for which you would like to work or are currently working. Research the American Express on its own...

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Assignment 5: Capstone
Due Week 10 and worth 400 points

Write about the American Express corporation for which you would like to work or are currently working.

Research the American Express on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (, in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

Write an eight to ten XXXXXXXXXXpage paper in which you:

  1. Determine the impact of the American express mission, vision, and primary stakeholders on its overall success.
  2. Analyze the five (5) forces of competition to determine how they impact the company.
  3. Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.
  4. Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
  5. Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
  6. Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders.
  7. Select two (2) corporate governance mechanisms used by this corporation and evaluate how effective they are at controlling managerial actions.
  8. Evaluate the effectiveness of leadership within this corporation and make at least one (1) recommendation for improvement.
  9. Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.
  10. Use at least five (5) quality references.Note:Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

  • Determine ways in which the vision, mission, and stakeholders of a firm impact that firm’s overall success.
  • Identify how the six segments of the general environment affect an industry and its firms.
  • Identify the five forces of competition.
  • Analyze the external environment for opportunities and threats that impact the firm.
  • Analyze the internal environment of a company for strengths and weaknesses that impact the firm’s competitiveness.
  • Identify various levels and types of strategy in a firm.
  • Predict ways in which corporate governance will affect strategic decisions.
  • Assess the relationship between strategy and organizational structure.
  • Use technology and information resources to research issues in business administration.
  • Write clearly and concisely about business administration using proper writing mechanics.
Clickhereto view the grading rubric.
Answered Same Day Jun 04, 2020


Shashank answered on Jun 07 2020
135 Votes
Report on american express
Impact of the American express mission, vision, and primary stakeholders on its overall success
The company has a vision of becoming the world’s most respected service
and. The company focusses on providing exceptional service to its customers by taking a perspective from their eyes. The environment that the organization provide to its employees has been motivating for them and make them feel fulfilled in professional areas. (American Express, 2018) This has been a key reason to attract the best talent and contribute towards the success of the organization. The company’s key stakeholder keeps the employees engaged by sharing their success stories and tell about their achievements. Also, the leaders share news and insights in the form of short videos which have made employees feel proud about the organization. This sense of pride creates a motivating environment for employees on daily basis and increases the efficiency of the work. Their commitment towards work has led to company’s overall success.
Porter’s Five Forces analysis of American Express
Industry Rivalry: The financial services industry is the one that does not get much impacted even during the time of economic crisis. When compared with the major players of US the income of American Express was 10 times more than during the economic crisis which US suffered in 2008-09. This phase clearly showed they had a competitive edge over its competitors and has revenue primarily generated from card spending and secondary source of revenue is from the services that is being charged to customers. While in case of other financial service providers, VISA and Mastercard charge on services is primary source of profits. When fees restrictions are considered American Express has comparatively less to lose. (Porter, 2008)
Threat to Substitutes: There is little threat to substitute for American Express thanks to it element of customization and use of innovation in meeting the needs of customers whose knowledge for financial services has been increasing over the time. The different channels to reach out to customers has been on emerging which may divert customers. New form of customers, for example similar to “on the go” customers, those who are mobile customers are the new emerging trends that the company need to have keep a track of.
Threat of New Entrants
Threat of new competitors is comparatively low as high capital is required for entering this industry. There are already existing
and which have strong positions in the market. As a result, customers are also loyal to the existing
ands and there is lack of trust on new incoming
ands in the market. It can be said that ba
iers to entry for players is high.
Bargaining Power of Supplie
Most of the companies in the financial service industry purchase their raw materials from various suppliers. In case of a supplier is in dominant position, there might be a possibility that they can decrease the margins that Amex can earn in the market. High supplier bargaining power have a potential to lower the profits of Credit Services.
Bargaining Power of Customers
The company’s profit has a direct link with the consumers spending which results in high bargaining power of customers. In case of poor market situation, the consumer spending might decrease drastically resulting in poor revenues of the company. This has to be handled by lowering down the fees or surcharges that the company charges on its service providers.
SWOT Analysis of American Express
Strength: The company has advantage of being one of the most valuable
ands. In terms of rank, it was 59th ranked
and in year 2016. The
and has a goodwill with customers which results in great response when new initiatives are taken. The employees of Amex are reported to have high employee satisfaction which is due to friendly workplace and diverse workforce making a good place to work. The company has a market capital close to $60 billion and one of the strongest players in financial services. Customer with American Express card consider it as a status symbol which shows a good sign for
and and company. It has made an impact in rich circles which has helped in boosted revenues for the company.
Weakness: There has been decline in the business of traveler’s cheque which requires a need for revival. While the competitors offer debit card, Amex has not yet focus on providing debit cards to customers. There has been less diversity in the product offering from American Express.
Opportunities: There exist...

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