Assessment Task (Individual Assessment)This promotion presentation/pitch encourages students to use...

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Assessment Task (Individual Assessment)This promotion presentation/pitch encourages students to use their creativity to design a promotion campaign which will suit a specific target market. Students are to use the theory and concepts taught in class to assist them in designing an effective and engaging promotional video and then prepare a one-page document explaining detailed components of the video. Students will be provided with a ‘brief’ by the lecturer in teaching week 5 (online). The brief which will provide details of the requirements of the promotion, including: The target market, specific objectives, message strategy and media to be used. A copy of this brief will be made available on Moodle after Week 5.

Somudranil · Accepted Answer

PROMOTIONAL VIDEO BRIEF
Assignment Video Brief
Target Market: The target market for this specific promotional video are young adults aged between 15 to 21, specifically targeted towards the young adult individuals of Australia, as the client for the promotional video is the Australian government. The video is made to be irrespective of any specific gender and it is appealing to the members of any gender.
The target audience is also understood to be single, that is, bachelor or bachelorette, living in with the family or a share house,

Assessment Task (Individual Assessment) This promotion presentation/pitch encourages students to use their creativity to design a promotion campaign which will suit a specific target market. Students...

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