Assessment details
Assessment 1: Presentation Script
outcomes
Grading
indicator
Min
Score WeighInstructions
This assessment is designed to get you researching and thinking critically about contemporary
global issues in tourism, and prepare a script which will be the basis of a presentation (A2).
You will have (3) contemporary issues influencing tourism globally. They are language barrier, pollution and seasonality.
. Next, you should
research recent industry and academic sources (2015/2018) to locate evidence and examples of
each issue to then provide discussion of the implications for tourism.
Your assignment will be a 1000-word script (referenced in text). The script will form the basis of Assessment 2 – presentation – and be presented as follows:
6 | MKT01762 Contemporary Hotel and Tourism Issues (Session 3, 2018)
1. Introduction (50 words) – provide an introduction to identify the three issues.: 2. Body (900 words) – the body should introduce, describe and explain the three global issues using a sub-heading for each issue.
3. Conclusion (50 words) – a brief conclusion to summarise implications of the issues for
global tourism into the future.
4. Reference List – a list of references – minimum 6 – (industry and academic).
Note: the word count excludes references and reference list.
Marking Criteria
Global Tourism Issue No. 1 4 marks
Global Tourism Issue No. 2 4 marks
Global Tourism Issue No. 3 4 marks
Referencing 1 mark
Expression 2 marks
Assessment 2: Presentation
Group/
individual
Learning
outcomes
Grading
indicator
Min
Score Weight
Length/
duration Due
Professional
accreditation
Presentation Individual 3, 4
Graded N/A 30%
15 minutes -minimum
12 slides -audio delivery
Audio Presentation
Instructions
This assessment requires you to formally present information which was scripted in
Assessment 1, to the listener/ audience using audio recorded PowerPoint slides. The
information in this presentation will be based on Assessment 1.
The PowerPoint slides must be prepared and audio recorded as being delivered in a
professional setting. They will show evidence of academic research, discussion of literature,
links with three (3) contemporary global issues in tourism raised in Assessment 1.
You will provide a well prepared and presented set of slides. You will need to practise audio
delivery to pace the presentation. It must be clear and concise so the audience can understand.
Provide discussion of points raised including concluding statements evaluating content
relevance to the future of tourism and/or hotels.
Prepare slides as if you are giving a formal presentation – DO NOT cut and paste information
from Assignment 1.
Duration – 15 minutes.
Mininum – 12 slides – plus reference list.
Marking criteria
Quality of presentation materials – accuracy and content
– uses rich visual images, keeping text to a minimum.
– PowerPoint free of typos, errors.
– In-text citation of sources, images.
10 marks
Presentation delivery – structure, pacing, audio, expression, duration.
Major points from your report clearly identified and communicated.
Well structured, organised research presentation.
Keeps to time limit.
Clear & audible delivery.
15 marks
Presenter gives synopsis of issues raised. 5 marks