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Assessment 2: Project – Video and Executive Summary Worth 50 Percent Individual 10-minute video + References and Appendix Group of Max. 3—15-minute video + 1,500-word Executive Summary There is...

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Assessment 2:

Project – Video and Executive Summary

Worth 50 Percent

Individual 10-minute video + References and Appendix

Group of Max. 3—15-minute video + 1,500-word Executive Summary

There is to be no editing of the video. Use your smartphone or a video recorder.

Video and Executive Summary to be submitted to Blackboard via the Assignments Folder

Do not simply read your report for the video. You need to present in a professional manner, which means you must look into the camera so your audience remains engaged.

The written report must be of a high standard and make full use of ECU Librarians and SBL Skills centre staff through emails and videos available on ECU web sites.

Also do research of the quality of report writing expected from employers today. Who do you want to work for? Write to a standard that would secure you a job with them.

*No individual/group can examine firm/firms from their home country (example: An Australian cannot examine an Australian company: An German cannot examine a German company)

The Project Covers Chapters 8 to 14 within the text.

Here is the assignment 2 question:

This assignment creates a situation where you have to do research about a country– this is typically what an MNC has to do when considering whether to set up trade links with a foreign partner or invest in another country.

Your company plans to export products or to invest in New Zealand. Would you recommend exporting/investing to this market? Why/why not? Highlight the pros and cons of exporting/investing to this market in your answer.


Your answer will be based around but not limited to the following:

  • Identify the country and industry of your company.
  • Identify goods/services that you are offering.
  • What strategy in the 2x2 matrix of international strategies (pp XXXXXXXXXX), if any, best suits your company
  • What entry mode would you suggest for the company?
  • Why this is the right country for you to export, invest to or work with?
  • Should your firm adopt a concentrated or decentralized manufacturing strategy? What considerations should the firm have in choosing the location of its subsidiary(ies)? Why?
  • What HR approach, if any, would you pursue, where do you find workforce, justify your choice.
  • It is up to you to produce a professional business report with references (APA or Harvard Style) relying on various industry, company, country reports available freely or at cost.

You will be assessed not only on the content, but structure, communication, writing excellence, professionalism, referencing and other academic and practical criteria.

You will work in the same groups as assignment 1.

See Pages 13 and 14 of this Unit Plan for the Marking Criteria. The marking criteria will directly reflect requirements of the Faculty of Business and Law as clearly outlined within the skills-based materials provided by the SBL Skills Centre.

*Very important to note that both assessments will be reviewed at length in Class 1: Do not miss this class.

Answered Same Day May 09, 2020


Shakeel answered on May 15 2020
156 Votes
The trade between nations has been taking place for a long time and after the establishment of World Trade Organization (WTO) in 1995, such trades have now been regularized and smoothen under a
oad framework. There are several avenues through which two nations can be inter-connected through exchange of goods and services. Few of them are ‘import and export’, ‘Turnkey projects’, ‘Licensing’, ‘franchising’ and ‘Foreign Direct Investment’. Every mode has its own characteristics and then selection of best one for a nation is based on several factors like, nation’s economic condition, political condition, types of product, market saturation, consumers’ behavior and of course financial viability. Therefore, for any multinational company it becomes imperative to perform complete research of foreign market with respect to its product or services. Entering into foreign market is not completely based upon its financial feasibility but should also be environmentally and ethically approved for long term sustainability.
New Zealand’s economy
New Zealand is as island country in southwestern Pacific Ocean. Because of its long coastline and far-flung outlying islands, the country has extensive marine resources. New Zealand is classified as high-income economy with per capital GDP of 36,842 NZD. The projected economic growth for year 2018 is estimated to be 3%. It is one of the least regulated OECD countries with free-market based economies. It is export-driven economy with exports accounting for more than 30% of GDP. New Zealand is places in top five exporters of dairy products in the world. Australia, China, US, India, Japan, Singapore, Thailand, Malaysia etc are top trading partners of New Zealand.
Following graph shows the New Zealand’s export market summary in different sectors -
Sea food Industry
Sea food is in great demand mainly because of its healthy image and in particular its luxury niche position amongst another protein sources like chicken, lamb, beef etc.
New Zealand has a long history of exporting sea food products across the globe. Ba
amundi, Kingfish, King Salmon, Cobia and Tilapia are some of the major fish varieties that are exported to USA, Asia and Australia.
New Zealand is facing stiff competition from Australia and Japan. Producers from these two countries are dominant in both domestic and export markets. Further, fishes are exported in air freighted to keep them fresh and chilled but it attracts significant costs and thus it proves to be disadvantageous to New Zealand in export markets.
Following table shows the top five export destinations of sea foods from New Zealand -
Following graph shows the export of different sea foods according to varieties in 2012 -
New Zealand produces less than 0.50% of world’s total sea food supply but contributes more than double in terms of world export dollars. In most of the world’s region, sea foods contribute to food security program and most of the developing nations rely on the fish as major protein intake. New Zealand has vast and rich resource of sea food and a great opportunity is there to explore the deep sea for varieties of high demanded sea fishes. Pumping of funds and building of infrastructures may give better leverage to home suppliers and exporters to compete the major players in sea food industry.
Entry to New Zealand Market
Sea food Industry of New Zealand is largely remained to exploit. Entry into a foreign market is riskier step and thus, need to be well analyzed. According to Belu & Caragin (2008), there are different ways to enter into foreign market. Each way impacts the company’s organizational and financial capabilities in its unique manner. Export-import, Licensing, Franchising, FDI are some of the popular modes of entering the foreign market. The suitability of mode is decided according to company’s own objective and financial capabilities and the economical and industrial condition of the foreign market.
Export-import mode of entering is not suitable for New Zealand. It is due to the reason that New Zealand is already a sea food rich country and its sea food industry is already highly skewed towards export. In 2017, New Zealand exported sea food products worth $438.94 million while imported worth $ 30 million. Therefore, export to New Zealand is not viable option. As far as import is concerned, New Zealand is cu
ently facing shortage of cold freightage and lack of infrastructure & institutional support. Due to its isolation from major continents like...

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