As a company grows and expands, so can its brand offerings; however, not all brands are typically a...

Question

As a company grows and expands, so can its brand offerings; however, not all brands are typically a success, especially over the long-term. As a company's marketing manager, discuss what steps you would take to ensure the company did not have too many brands. Why? Share your findings with the class.

Azra S · Accepted Answer

The pain of too many brands
Brands are created in order to create a class and standard for a product as well as to secure customer loyalty. Brands are easy to market and often get lodged inside customer’s head. Good experience gets associated with the brand name and thus brand marketing often proves a successful endeavour. 
Many companies start believing as a result that the greater number of brands they create,

As a company grows and expands, so can its brand offerings; however, not all brands are typically a success, especially over the long-term. As a company's marketing manager, discuss what steps you...

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