Artifact Advertising Assignment Learning Objective: Students will display their ability to...

Question

Artifact Advertising Assignment

Learning Objective: Students will display their ability to identify nonve
al communication
artifacts by analyzing a print or video advertisement...Students will use the Internet to discover a
print, website or video advertisement that clearly displays the use of communication artifacts...
(Artifactual communication is the use of adornments to express nonve
al communication about
one self to others through the use of tattoos, piercings, jewelry, makeup,clothing and hairstyles).
Finally, students will identify the artifacts and use course concepts to analyze the perceived
meaning of the artifacts presented in the advertisement...

Write a FULL PARAGRAPH or more for each of the following questions:

1. What meaning do you think the artifact is supposed to express to the audience?

2. What do you think this artifact illustrates about the potential buyer’s identity or personality?

3. Which demographic groups do you think this artifact attempts to appeal to? (ie. Age,
generation, gender, etc.).

4. Examine the advertisement carefully for the other nonve
al communication systems being
used by the advertiser (body type, age, gender, posture, gestures, color, touch, spatial relations,
facial expressions, etc.).

5. Identify and discuss the advertiser’s use of some of these nonve
al systems to sell he
his
product.

6. What is the advertiser trying to make the viewer (reader) think? How do you know this?

artifacts-2-msnsm2tl.pdf

Swati · Accepted Answer

Artifact Advertising
1. What meaning do you think the artifact is supposed to express to the audience?
The meaning I think artifact is expressing is satisfaction, happiness and associated emotion of joy with same. Also the new experience and worthiness behind the artifact is expressed well to audience. Artifacts are non verbal communication that must express to audience the possible story of its history, or an explanatory purpose for it being present at the place. These stories along with explanation by artifacts non-verbally accumulate into a larger picture of the local world of audience along with suggesting several emotional as well as affective human meanings associated with the objects of artifacts. 
2. What do you think this artifact illustrates about the potential buyer’s identity or personality? 
Potential buyers as per this artifact are certainly women as this advertisement illustrates an artifact showing the identity of buyer. She seems to be one with confidence in life and her personality seems to be like she is pretty sure of what route they are taking and is confident about same. Also, the buyer’s personality is bright, forward, down to earth as well as strong representative who is looking for something to express her persona to world. This might be perfect artifact that is reflecting identity and personality. However, a quick illustration from this advertisement is that it is meant for women to make them more bold, confident and beautiful.
3. Which demographic groups do you think this artifact attempts to appeal to? (ie. Age, generation, gender, etc.). 
Demographic group as depicted clearly in the artifact advertisement is women.

Artifact Advertising Assignment Learning Objective: Students will display their ability to identify nonverbal communication artifacts by analyzing a print or video advertisement...Students will use...

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