After you’ve completed your initial analysis of Brandless’ business model using the Canvas,...

Question

After you’ve completed your initial analysis of Brandless’ business model using the Canvas, formulate a set of marketing objectives that the firm should pursue. Leave these in the Recommendations box at the bottom. Consider things that Brandless is currently doing well that they should keep doing to maintain the delivery of value, things that they should stop doing because they are hurting the business, and things that they need to start doing to address gaps in their strategy. Ideally your marketing objectives will be specific, measurable, attainable, relevant, and time-bound.

The following questions may help guide your thinking on fruitful areas for your recommendations, but don’t be constrained by them. Let your initial analyses be the primary influence on what you propose.

How will consumers respond to Brandless’ offering? How compelling is its value proposition? To whom?

As Brandless looks to expand its product assortment, what types of product and/or product categories would you recommend that they consider? Why?

How would you evaluate the Brandless pricing model? Is it appropriate? What does it communicate to consumers?

Does Brandless need a retail store presence? Why or why not? If yes, what form should it take and what should its objectives be?

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Deblina · Accepted Answer

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Title: Recommendations for the Business Model
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Recommendations	3
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Recommendations
Consumer response to the Brandless' is offering will depend on few factors. The quality of their products which was exist or meet the customer expectation. The price point of the commodity must be attractive to the consumers who are cause conscious and are often focusing to give priority to the value over the brand recognition. In this aspect the consumer who face or place high value on the well-known branch may not be as receptive to the Brandless' value proposition.

After you’ve completed your initial analysis of Brandless’ business model using the Canvas, formulate a set of marketing objectives that the firm should pursue. Leave these in the Recommendations box...

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