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After reading and viewing the Video Case in Chapter 3 (page 152) titled "Process Performance at Starwood Resorts," answer the following questions in accordance with the criteria below (Write 150 word...

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After reading and viewing the Video Case in Chapter 3 (page 152) titled "Process Performance at Starwood Resorts," answer the following questions in accordance with the criteria below (Write 150 word minimum for each question, points will be deducted if each question does not meet the minimum 150-word required for each question):

  1. Implementing Six Sigma programs take considerable time and commitment from an organization. Using the implementation points in this chapter, such as top-down commitment, measurement systems to track progress, tough goal setting, education, communication, customer priorities, describe the degree to which Starwood has successfully addressed each one with the redesign of the Sheraton Service Promise program.
  2. How might the new Sheraton Service Promise process help Starwood avoid the four costs of poor performance and quality?
  3. Starwood is the first major hotel brand to commit to a dedicated Six Sigma program for improving quality. Why might an organization be reluctant to follow this type of formalized methodology? What other approaches could Starwood or its competitors use?
Answered 107 days After May 24, 2022

Solution

Sanjukta answered on Sep 08 2022
75 Votes
4
Process Performance at Starwood Resorts
1. Implementing the Six Sigma Programs
As per the video case, the Sheraton Service Promise Program was basically designed for making sure that the reports from guest on any kind of challenges that is faced during their stay at the hotel that is reported via a single point of contact. Furthermore, this particular approach did not achieve the purpose that was intended, hence, the six-sigma model ‘DMAIC’ was basically employed by the team which was employed for finding a strong solution. The procedure also gave rise to the three main factors that was an absolute necessity for resolving the issues; it consists of empathy, speed, and efficiency. All three elements must be met properly so that the guests are satisfied.
This video also highlighted the procedures by which resort’s performance was affected and it was computed, problems were monitored as well as tracking on the progress also continued for 12-18 months, and feedback was provided to the Sheraton Service Promise Program’s top management.
2. The ways by which the new program will assist Starwood for avoiding the Four Costs of Poor Performance and Quality
As per the...
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