Acme Trading Place (ATP) is a business that is two years old and has brokers that buy and sell collectables such as stamps, coins and jewellery. They do this trading through portals such as Ebay and...

Question 1. Report
1. Introduction
Acme Trading Place (ATP) is a two year old company which deals the business of sale and
purchase of stamps, coins and jewelry by the help of
okerage. There are cu
ently five
okers
working with ATP with the sale commissions of 20 percent. ATP advertises its business products
and customers responds accordingly. The customers also directly contact to ATP for the
purchase of stamps, jwelary and coins.
The owner Peter Smith relies that the cu
ent business theme and processes through the available
oakers is not providing profit. Due to this fact Peter Smith determined to add more
okers and
change the system of the cu
ent business function with employing the central information
system where all the old
okers and new
okers as desired by him interact with customer
information to enhance the sales of the stamps, jewelry and coins. He also would like to deploy
the Customer Relationship Management (CRM) system to enhance the relationship with the
existing and future customers.
All the old
okers are converted to senior
oker and these
okers are decided to be paid 1
percent commission as salary. New employed full time
okers are decided that they are only
paid a fixed salary. Associate
oker works part time under the supervision of senior
okers and
get the 2 percent sales commission.
The items such as stamps, coins and jewelry are given under the warehouse for selling. The sale
process is basically centralized by introducing the warehouse where the
okers and customers
have to perform some formalities in the process of sale and purchase.
This new system of ATP enable Peter Smith to get the monthly sales report and also the ad hoc
eports of different categories related with sales, advertising and
okers commissions.
2. Stakeholders
ATP business have many stakeholders. Some of the stakeholders are external and some of them
are internal stakeholders (Satzinger, Jackson & Burd, 2002). The details of the stakeholders
presented in the following given below table.
Stakeholders Classificati
on
Interests and
expectations
Impact on ATP Priority
Customers External Real customers of
stamps, coins, jwelary of
ATP through the help of
They are the
customers so that they
play very important
ole in the ATP
High
oker associated with it. business
Broker Internal They are intermediary
works with ATP to
facilitate the sales of
stamps, coins and
jewelry to the customers
of ATP from its
warehouse
They are intermediary
and without their
support ATP can not
e able to sale the
products such as
stamps, coins and
jewelry
High
Warehouse
Staffs
Internal Warehouse staffs are
workers of the
centralized warehouse of
ATP. They participates
the products sale by
providing the support to
oker and customer
These staffs are
limited to the
functional aspects of
the warehouse. So,
their functional
importance are limited
to ATP warehouse
where all the items are
placed first before the
sale.
Medium
Owner (Peter
Smith)
Internal Owner has decision
power to change the
process and procedures
of the business. He plays
main role as the business
elong to him
Owner holds the
proprietorship of ATP.
High
3. Stakeholder Justification
Above mentioned stakeholders are the main stakeholders of ATP. These stakeholders are active
with the business process of ATP. The role and privilege of each stakeholder is presented in the
section 2 table. Further the justification of individual stakeholders are as follows.
Customer : The customer is key stakeholder who purchases the stamps, coins and jewelry from
the ATP warehouse. Customer pays the cost of purchased items to ATP so that without the
customers the business of ATP will not be successful.
Broker: Brokers are the intermediary party who intermediates the sales and purchases of the
products such as stamps, coins and jewelry of ATP. These
okers are really agents who either
gets the fixed salary or salary with commission. Their role is very important for the business of
ATP as they provide the intermediation between the customers and ATP.
Warehouse Staffs: There are two warehouse staff for the basic warehouse functional
management of the ATP. These two staffs facilitates the basic warehouse services to ATP,
okers and customers. They play their role in all functions such as providing the individual
product such as stamp, coin and jewelry to customers by basic formalities like form filing and
payment by the customers.
4. Information Gathering Technique 1 - Interview
Information gathering is primary process of the system analysis where lots of information are
gathered to make the analysis for the requirement specification of the system. Interview is first
technique to gather the information for the requirement analysis.
The main objective of the interview is to gather the information from different stakeholders. A
undle of questions are asked to the stakeholders such as customers,
okers, warehouse staffs
etc to get their answers as opinions about the system. The stakeholders answers are documented
in the process of interview. The interview session is conducted by the analyst to gather the
individual stakeholders opinion to further make analysis of the system by the collected
information from the stakeholders (Satzinger, Jackson & Burd, 2002).
The information that is required to change the cu
ent process and procedures of ATP business
case by deploying the CRM, Warehouse, Customer Information Database and other stated
eporting facilities of Peter Smith.
Customers are interviewed for product sales and services. The customer states the service related
information during the interview process as the many questions are asked in this are Brokers are
interviewed to get the opinion and information about the addition of new
oker with different
terms and conditions. Warehouse staffs are interviewed to get the information about the
warehouse functional aspects.
All the questions that are asked to the stakeholders are relevant to individual domain of
stakeholders. The interview questions that are related with customers are not be asked to the
okers. So, this makes clarity and focused interview process to get the relevant information
from the individual business functions ca
ied by individual stakeholders.
5. Information Gathering Technique 2 – Brain Storming
The second technique to gather the required and relevant information to deploy new business
processes for ATP business is Brainstorming sessions. All the stakeholders and analyst are
gathered together in a room to discuss on...