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A major problem facing marketing managers is how to allocate their communications budgets across both traditional and new, digital media (search like Google, social networks like Facebook, and...

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A major problem facing marketing managers is how to allocate their communications budgets across both traditional and new, digital media (search like Google, social networks like Facebook, and others). What factors would you consider in making this allocation decision?
provide 3 sources of reference
Answered Same DayDec 21, 2019

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David answered on Dec 23 2019
109 Votes
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Submission date: 21-Dec-2017 10:23PM (UTC-0800)
Submission ID: 898976541
File name: marketing123.doc (28K)
Word count: 466
Character count: 2862
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