A major problem facing marketing managers is how to allocate their communications budgets across...

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A major problem facing marketing managers is how to allocate their communications budgets across both traditional and new, digital media (search like Google, social networks like Facebook, and others). What factors would you consider in making this allocation decision?
provide 3 sources of reference

David · Accepted Answer

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Submission date: 21-Dec-2017 10:23PM (UTC-0800)
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A major problem facing marketing managers is how to allocate their communications budgets across both traditional and new, digital media (search like Google, social networks like Facebook, and...

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