a) Describe the marketing concept b) Outline and apply the elements of the marketing process. c)...

Question

a) Describe the marketing concept b) Outline and apply the elements of the marketing process. c) Identify and explain the macro and micro environmental factors impacting the marketing of a business or industry. d) Demonstrate an ability to incorporate new trends to solve marketing problems and apply communication skills.

Soumi · Accepted Answer

Running Head: MARKETING PLAN - STAGE 1: SITUATION ANALYSIS		1
MARKETING PLAN - STAGE 1: SITUATION ANALYSIS							2
MARKETING PLAN - STAGE 1: SITUATION ANALYSIS
COMPANY’S NAME: Bellerive House, Hobart
STUDENT IDENTIFIER (NAME AND NUMBER): _______________________
SUBJECT CODE AND NAME: _______________________
Table of Contents
Company Background and Outline of New Services	…………………………………………………………...3
Situation Analysis	……………………………………………………………………………………………………..3
SWOT Analysis	3
PEST Analysis	4
Competitive Analysis	4
References	……………………………………………………………………………………………………………...5
Company Background and Outline of New Services
Bellerive House, Hobart is a single-building small hotel located in Bellerive, having a promising future in hospitality business sector. The hotel was opened in 2006 and since then, it maintained great quality. Customer satisfaction has given it high reputation to maintain and consistent flow of local and national travellers. The hotel has only three luxurious rooms, which are very well decorated and they offer all the facilities customers seek, including Wi-Fi, Air Conditioning, personalised entertainment services as well as household items that give the rooms their residential feel. The hotel building was built in the latter half of the nineteenth century, which gives it a unique design language (Great Small Hotels, 2018). The hotel, considering the increasing expectation of the travellers has opted for including serving dinner in the rooms instead of expecting the guests to dine together at the common dining place. The additional offering would not require additional recruitment of staffs and would justify the hike in tariff of the hotel.
Situation Analysis
SWOT Analysis
The high popularity of Bellerive House, Hobart is one of its major strengths in the local markets, while the unique design of the hotel makes it unique for travellers. As mentioned by Wang and Chien (2018), making the hotel architecture unique in their design languages gives hotel owners competitive advantage. Bellerive House, Hobart is also being able to provide its services that have ensured that the travellers are satisfied, which again is another strength of the hotel.

a) Describe the marketing concept b) Outline and apply the elements of the marketing process. c) Identify and explain the macro and micro environmental factors impacting the marketing of a business or...

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