919|dwoduPue sisAjeue joasn ajeudoiddeu) Ajd1e1n200U1 C1]ay] sjuasaidai10...

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Shubham · Accepted Answer

NEW BELGIUM BREWING COMPANY
Table of Contents
Identification of issues	2
Situation analysis	2
Development of reasonable alternatives	3
Recommendations	4
References	5
Identification of issues
	New Belgium Brewing Company is new in the market and has developed a small customer base. Craft beer is the fastest growing segment in the alcoholic beverage market. The company is growing rapidly and it requires application of culture, best portfolio and marketing process. The issue arises because the company uses the traditional way for connecting with customers that includes proactive marketing efforts, coupled with print media and festivals and sponsorships. This Includes all sponsorship, events and interactive games that are based on the strategic purchase of print media advertising. 
	In the modern days, the way of advertisement has changed and it includes exploring a wide array of possibilities within the budget (Suzuki, Wee & Nishioka, 2019). Television has become a new way for advertising as per the viewer and wide reach that has become the preference for other brands. The creation of a television campaign for craft brewer comes with challenges because three major players are dominating the mainstream of the beer advertisement. 
Situation analysis
	New Belgium Brewing Company is becoming evident and it includes a new avenue that is considered for effectively reaching the increased far-flung base of customers. It looks to be a more systematic and formalized way for approaching the analysis of the audience. The company has created a creative team that has collaborated with Amalgamated to flesh out the messaging components and cultural contributions.

919|dwodu Pue sisAjeue jo asn ajeudoiddeu) Ajd1e1n200U1 C1] ay] sjuasaidai 10 anssi =jeudoiddeus ue saynuapi ‘anssi ay) Ajnuapi Apes) jou saog (0) 3uapma...

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