Write a 2-page essay reflecting on the three stages of forming a marketing strategy. I am looking for self awareness and assessment on what you've learned and what still remains unclear. Review the modules, if you need a refreshed on the approach we've taken to learn about marketing strategy formation.
1. Situation Analysis (5 Cs, Porter's Five Forces, SWOT)
2. STP (Segmentation, Targeting, Positioning)
3. Marketing Mix (Product, Place, Promotion, Price)
I will be looking for an honest assessment of what you've learned this quarter:
· Concepts that you understood.
· Concepts that you didn't understand.
· Finally, what grade do you think you deserve in this course.
500 words, American English spelling, open format. For the “honest assessment”, just make something up and give some examples for any of the concepts mentioned above.