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Zappos: Case 13 - Cristian Barco
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Cristian Barco
Zappos: Case 13 - Cristian Barco
of mouth marketing
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Zappos’ relentless focus on customer service has allowed it to become successful in the advent of e-commerce. They h i av of sen
y striving towards hours-iong conversations with them, sending them food in some cases, and even encouraging arts Po ue ay I
is these customers who call the customer service hotline will help establish customer loyalty to Zappos and Zappos will ree i
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1G this. do you believe that these customer service tactics are sustainable/applicable on a global scale?
2. How do you think Zappos can utize
customers?
cu
ent technology to expand its e-commerce presence, bolster its customer service offering
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i i i i and ging iture, and there strong leadershi
wn for their remarkable customer service, fun and engaging cu ure
| iid I company should they focus on in ordertc grow there company in the best way possible?
ar has had its trouble over the years with the hacking of ifs website and database as the company
Vial more of a concern for the company moving forward?
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grows larger and more complex should the Issue:
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P- Looking forward into Zappos future which
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um: Case 13 - Zapp
Case 13
aRsage Aclions [xpan
Case 13
Zappo
company culture. Wh
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Zappos is know fort A 2 culture like Zappos
have never seen 3 company
their business mode and operating
s foundation I three value do you think are the most im
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12 days ago
onal ways of doing business, even CEO of Amazon Jeff Bezos stated, "I've seen a lot of companies, and |
* What are some pros and cons of CEO Hsieh's work culture?
philosophy which highlights ten core values that help guide every activity and form the heart of the
portant in guiding the success of the company?
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