Lreate a 15-slide PowerPoint
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ehavior for a provided scen
presentation to analyze internal and external factors that |
ario or a company of your choice,
Completion of this portfolio work Project, a PowerPoint presentation, demonstrates competency in
analyzing the internal and external factors that influence
consumer behavior as well as the relationship
etween consumer behavior and consumer retention.
For this assessment, choose either Option 1 or Option 2. You do not need to do both. You will apply one of
these scenarios in the Requirements below. Both options will be graded using the same scoring guide.
You and your sibling have recently opened Rollin Auto, a mobile business that provides routine auto repairs
at the consumer's home or place of business. The company cu
ently owns two trucks that you both use to
service customers. The business has taken off much more quickly than anticipated, so you are already
thinking about a plan for managing growth.
elect a company of your choosing. Note that it is recommended that you use the same company for each
essment in this course. Before choosing a company, read all three of the assessments’
irements thoroughly to ensure the following:
Nn. sdequate understanding of the business model.
access any required internal data.
mee DEMNISSION to access any required internal data,
Contact faculty with questions.
. You have two equity investors who have recently commi
funds to your success. You and the other principal are preparing the business for future growth and kno
E that the backing of your investors will be an important component in your short- to mid-term success,
5 Prepare a PowerPoint presentation, either for Rollin' Auto's investors or for your selected compan
. urther develop the consumer marketing information ye
e in-depth overview, Including the following in you
yze the influence of consumer behavior on engagement, loyalty,
and retention for the selected .
* Analyze the influence of external factors on consumer behavi
* Analyze the influence of internal factors on consumer behavior for the selected company.
© Present a visual model of the relationships between the internal and external factors. A Sample
Visual Model [PPTX] is provided as an example you may use.
Recommend how to increase customer retention for the selected company.
or for the selected company.
* Presentation is 15 slides (in addition to title and references slides).
* It is suggested you allocate your slides as follows:
© Introduction - 1 slide.
o Company Overview -1 slide.
o Engagement, Loyalty, and Retention — 2 slides.
o External Influences — 3 slides.
o Internal Influences — 3 slides.
o Visual Model - 1 slide.
Recommendations — 3 slides.
o Summary — 1 slide.
e Select a PowerPoint slide template appropriate for a professional presentation. Include the content of
the slides as well as the supporting na
ative in the speaker's notes. Do not ove
slides: information that supports what you are saying should appear at the lower portion of each sli
Note: Save your finished PowerPoint in Notes view as a PDF. Be sure you can see both the
your notes in your saved file. Upload only the PDF to the Submit Assessment link.