UNDERSTANDING CROSS-CULTURAL MANAGEMENT
Third EditionThird EditionThird Edition
Understanding
Cross-Cultural
Management
Marie-Joëlle Browaeys & Roger Price
Third Edition
Understanding
Cross-Cultural
Management
Marie-Joëlle Browaeys & Roger Price
Managing effectively across national and cultural boundaries is critical to the success of today’s organisations, given
the global environment of business and the increasing diversity of workforces. A keen awareness and a high degree
of cross-cultural competence in management are therefore key to the career success of both present and aspiring
managers/professionals.
This, the third edition of Understanding Cross-Cultural Management, has been adapted in line with the feedback
from our many readers. The book explores the key themes and issues in one of the most challenging and fascinating
areas of business, organisational and social life. It does so in a manner that enables you to sharpen your insights and
practical skills.
www.pearson-books.com
Front cover im
age:
©
G
etty Im
ages
Understanding Cross-Cultural Management offers a selective but
oad
view of classic and contemporary thinking on cultural management and
encourages you to apply theories and ideas to practice - and to relate them
to your own experience - through various examples and cases from the
usiness world as well as through a range of practical activities, including:
• Cross-cultural concepts, which explain key ideas from leading theorists,
thinkers and practitioners.
• Case studies (many of them based on articles from the Financial Times),
dilemmas and points for refl ection, which enable you to refl ect internally
and interact externally.
• ‘Spotlights’ in every chapter, which
iefl y illustrate the concepts being
described.
• Mini-cases with questions, which give consistent application of theory to
practice.
• Activities at the end of each chapter, as well as at the end of each of
the book’s three parts, which provide a
oader and more integrated
perspective on the material in question. These encourage you to
develop both your cross-cultural management skills and a critical view
of research done in this area.
Marie-Joëlle Browaeys is now freelance lecturer and researcher in cross-cultural
management, affi liated to Nyenrode Business University, The Netherlands.
Roger Price, formerly senior lecturer at Nyenrode Business University, The
Netherlands, is a freelance coach, instructor and writer in the area of cross-cultural
management.
This book has been written
for undergraduate and
postgraduate students, as well
as practising managers and
professionals, who are studying
cross-cultural and international
management as part of either
specialist international business
programmes or general
usiness-related qualifi cations.
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Third
Edition
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UNDERSTANDING
CROSS-CULTURAL MANAGEMENT
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UNDERSTANDING
CROSS-CULTURAL MANAGEMENT
Third Edition
Marie-Joëlle Browaeys and Roger Price
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iv
PEARSON EDUCATION LIMITED
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Web: www.pearson.com/uk
First published 2008 (print)
Second edition 2011 (print and electronic)
Th ird edition published 2015 ([print and electronic])
© Pearson Education Limited 2008 (print)
© Pearson Education Limited 2011, 2015 (print and electronic)
Th e rights of Marie-Joëlle Browaeys and Roger Price to be identifi ed as authors
of this work have been asserted by them in accordance with the Copyright, Designs
and Patents Act 1988.
Th e print publication is protected by copyright. Prior to any prohibited reproduction, storage in a
etrieval system, distribution or transmission in any form or by any means, electronic, mechanical,
ecording or otherwise, permission should be obtained from the publisher or, where applicable, a
licence permitting restricted copying in the United Kingdom should be obtained from the Copyright
Licensing Agency Ltd, Saff ron House, 6–10 Ki
y Street, London EC1N 8TS.
Th e ePublication is protected by copyright and must not be copied, reproduced, transfe
ed,
distributed, leased, licensed or publicly performed or used in any way except as specifi cally permitted
in writing by the publishers, as allowed under the terms and conditions under which it was purchased,
or as strictly permitted by applicable copyright law. Any unauthorised distribution or use of this text
may be a direct infringement of the author’s and the publishers’ rights and those responsible may be
liable in law accordingly.
All trademarks used herein are the property of their respective owners. Th e use of any trademark in this
text does not vest in the author or publisher any trademark ownership rights in such trademarks, nor
does the use of such trademarks imply any affi liation with or endorsement of this book by such owners.
Contains public sector information licensed under the Open Government Licence (OGL) v2.0.
www.nationalarchives.gov.uk/doc/open-government-licence.
Th e screenshots in this book are reprinted by permission of Microsoft Corporation.
Pearson Education is not responsible for the content of third-party internet sites.
Th e Financial Times . With a worldwide network of highly respected journalists, Th e Financial Times
provides global business news, insightful opinion and expert analysis of business, fi nance and politics.
With over 500 journalists reporting from 50 countries worldwide, our in-depth coverage of
international news is objectively reported and analysed from an independent, global perspective.
To fi nd out more, visit www.ft .com/pearsonoff er.
ISBN: XXXXXXXXXXprint)
XXXXXXXXXXPDF)
XXXXXXXXXXeText)
British Li
ary Cataloguing-in-Publication Data
Browaeys, Marie-Joelle.
Understanding cross-cultural management / Marie-Joelle Browaeys and Roger Price. -- Third edition.
pages cm
ISBN XXXXXXXXXX
1. Diversity in the workplace--Management. 2. Management--Cross-cultural studies. I. Price,
Roger, 1946- II. Title.
HF5549.5.M5B75 2015
XXXXXXXXXXdc23
XXXXXXXXXX
Li
ary of Congress Cataloging-in-Publication Data
A catalog record for the print edition is available from the Li
ary of Congress
XXXXXXXXXX1
XXXXXXXXXX
Cover image © Getty Images
Print edition typeset in 10/12.5pt Minion Pro by 35
Print edition printed in Malaysia
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v
Contents
Preface xi
Acknowledgements xv
Publisher’s acknowledgements xvi
Part One CULTURE AND MANAGEMENT 1
Introduction to Part One 3
1 Determinants of culture 10
Learning outcomes 10
Preface: organisational culture and ethnography 10
Concept 1.1 Facets of culture 12
Concept 1.2 Levels of cultures 16
Conclusion 21
Points for refl ection 22
Further reading 22
References 22
Activities 24
2 Dimensions of culture: Hofstede and GLOBE 30
Learning outcomes 30
Preface: a model from social anthropology 31
Concept 2.1 Hofstede’s national cultural dimensions 32
Concept 2.2 Cultural dimensions according to GLOBE 41
Conclusion 47
Points for refl ection 47
Further reading 48
References 48
Activities 50
3 Business cultures in the Western world 55
Learning outcomes 55
Preface: two approaches to the concept of multiculturalism 56
Concept 3.1 European cultures 57
Concept 3.2 American and Australasian cultures 72
Conclusion 83
Points for refl ection 84
Further reading 84
References 84
Activities 86
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Contents
vi
4 Business cultures in Asia, Africa and the Middle East 94
Learning outcomes 94
Preface: two diff erent cognitive approaches to management 94
Concept 4.1 Asian cultures 96
Concept 4.2 African and Middle East cultures XXXXXXXXXX
Conclusion XXXXXXXXXX
Points for refl ection XXXXXXXXXX
Further reading XXXXXXXXXX
References XXXXXXXXXX
Activities XXXXXXXXXX
5 Cultural dimensions and dilemmas XXXXXXXXXX
Learning outcomes XXXXXXXXXX
Preface: motivation – needs and values XXXXXXXXXX
Concept 5.1 Value orientations and dimensions XXXXXXXXXX
Concept 5.2 Reconciling cultural dilemmas XXXXXXXXXX
Conclusion XXXXXXXXXX
Points for refl ection XXXXXXXXXX
Further reading XXXXXXXXXX
References XXXXXXXXXX
Activities XXXXXXXXXX
6 Culture and styles of management XXXXXXXXXX
Learning outcomes XXXXXXXXXX
Preface: the conceptualisation of culture – a static or dynamic approach XXXXXXXXXX
Concept 6.1 Management tasks and cultural values XXXXXXXXXX
Concept 6.2 Other views on cultural values XXXXXXXXXX
Conclusion XXXXXXXXXX
Points for refl ection XXXXXXXXXX
Further reading XXXXXXXXXX
References XXXXXXXXXX
Activities XXXXXXXXXX
Part One Final activity A1.1 Alizee XXXXXXXXXX
Part One Final activity A1.2 Group project activity: Galderma XXXXXXXXXX
Part Two CULTURE AND ORGANISATIONS XXXXXXXXXX
Introduction to Part Two XXXXXXXXXX
7 Culture and corporate structures XXXXXXXXXX
Learning outcomes XXXXXXXXXX
Concept 7.1 Organisational structures XXXXXXXXXX
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