1. Organize yourselves into groups. Each group is to have TWO or THREE members. 2. Brainstorm and select a well-defined local/foreign consumer product. For example, “cars” represent a product category...

Analysis
Consumer product market analysis
Consumer product chosen : Education services
Firm chosen: Deakin University
Analysis
Introduction
Education is an essential element of growth of a student and it is essential that they are
offered with several options in order to make education more accessible. Yet options like off
campus education may or may not be as useful as the traditional class room and on campus
methods of education. Education is also an extremely important an element in Australia.
Deakin university provides regular university courses as well as developmental courses,
along with online courses. Developmental courses are courses that can help students studying in
universities to develop certain skills that can make them more competitive and capable as well as
eady for the future job markets. It helps them learn skills including soft skills, logic and
easoning as well as critical thinking and other skills which can help them grow and build up a
personality (Stuart Palmer, 2006). These have for long been offered by the Deakin University
and this does make it an exclusive and one of the top or leading universities of Australia.
Overall position of the firm in the industry
The Australian education industry is a complex one and an extremely competitive one.
There are multiple courses and options provided to the students and surviving as well as
succeeding in these high levels of competition is not easy. Deakin University of Australia is a
market leader in this industry (Stuart Palmer, 2006).
Promotion and
anding are extremely important elements of survival in the present times
of competition and a university also needs to consider this element The main reason for
considering these aspects is not only to become competitive in present scenarios but also to be
Analysis
able to position itself appropriately. Deakin has achieved high levels of
anding and success as a
university (Pearce, J. & Robinson, R, 2005).
Marketing and
anding are extremely important elements of success in this world of
high levels of competition. It becomes crucial that Universities are able to formulate the right
message and position them appropriately in order to be accepted at the global levels. In case of
students not believing that a university has a global approach, they might not want to study there
as they aspire to be competitive at the global level and make use of global opportunities. So
Deakin University has always projected itself as a University with a global approach (Ferguson,
J, 1995).
Stakeholders and their opinions
The major stakeholders identified in case of Deakin University is the students
community. It consists of on campus as well as off campus students. A small interview was
conducted with some of these students in order to understand what they think of Deakin
university in terms of a university and its market position in order to further understand its power
and services.
The research plan is to conduct primary research where in the past students and the
present students are interviewed with regard to their perception about Deakin University. The
purpose of this research plan is to obtain the perceptions of the students and record, measure as
well as analyze the perceptions of the students with regard to service and pricing.
Analysis
The research plan is to also conduct a qualitative research based on analytical tools where
in it is possible to conduct an analysis of change that has come in perception based on the service
and pricing that has been made along with the
anding of the University.
The first step in this research plan is to analyze the sources of data and then ensure and
evaluate their validity, reliability, credibility and authenticity. The measures that can...