1. How can sustainable tourism organizations use social media to market their tourism experiences? ...

Question

1. How can sustainable tourism organizations use social media to market their tourism experiences?

2. As social media and Internet use increases, describe the implications for sustainable tourism organizations in product development, marketing, and operations.

Dr. Saloni · Accepted Answer

Running Head: Tourism                                                                                                              4
Sustainable Tourism
Use of Social Media in Marketing Tourism Experiences
The most crucial aspect driving the tourism market is social media sharing. The utility of social media for sustainable tourism can be beneficial as a marketing communication technique as well as the platform for every tourist to share individual tourism experiences through customer-generated content. Organisations can utilise social media marketing to articulate their offers to tourists and other stakeholders. Tourism businesses must be cognizant that this are more efficient ways to attract tourists than traditional forms of advertising, and they must encourage every tourist to share every real-life experience digitally (Hysa,

1. How can sustainable tourism organizations use social media to market their tourism experiences? 2. As social media and Internet use increases, describe the implications for sustainable tourism...

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