1. Explain how brand communication works in the case of the
“Hard to Explain, Easy to Experience”...

Question

1. Explain how brand communication works in the case of the
“Hard to Explain, Easy to Experience” campaign.

2. How could you strengthen the target audience’s
participation in the campaign?

3. Analyze the campaign in terms of the Facets Model of
Effects. Based on this model, what might be done to strengthen the campaign’s
desired effect?

Sandeep · Accepted Answer

FACETS MODEL OF EFFECTS
Ans 1
Brand communication is defined as bouquets or bundles of activities like advertising, social media, and feedback reviews utilized by marketers to communicate with customers/ clients.
“Hard to explain, easy to experience” campaign usually is successful or works falls under the experiential marketing strategy, which is commonly employed by most companies.
Brand communication via creative communication channels/links outreaches the target audience to influence customers to experience the product innovation themselves. This is achieved by the choice of traditional media, social media events, out-of-home projects, PR firms, and Point of purchase engagement, company attempt to decode and simplify the “Hard to explain easily to experience” campaign.
Ans 2 
There are some specific strategies for boosting audience engagement and influencing them to increase purchases from your website. Some of the ways to engage the target audience and boost their interactivity are listed:
· Track the movement of your target audience and invest resources and efforts to enhance social listening skills.

1. Explain how brand communication works in the case of the “Hard to Explain, Easy to Experience” campaign. 2. How could you strengthen the target audience’s participation in the campaign? 3. Analyze...

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