Guidelines for written assignemnts in Haaga-Helia
Maarit Hynninen, Nina Koivisto, Guidelines 1 (4)
Heli Lankinen, Olav Vidjeskog
Haaga-Helia University of Applied Sciences
April 29, 2022
Guidelines for written assignments
The layout of all student writing at Haaga-Helia should follow uniform
guidelines. These allow the student to focus on the content of the text
instead of layout issues.
There are two layout alternatives. When you write a report or lengthier
plan, use the TEMPLATE_ENG_long_reports_and_thesis.dotx and follow
its instructions available at Guidelines for long report and thesis document.
When you write a short plan or memo, an abstract, a media release or
some other short written assignment of no more than five pages, use these
guidelines.
The layout of Haaga-Helia’s written assignment template is based on
Finnish document standard (SFS XXXXXXXXXXDifferent parts of the document
have their own styles. These guidelines apply to all students at Haaga-
Helia.
Getting started with the Haaga-Helia written assignment template
Download Assignment template.dotx from Haaga-Helia's website. When
you create a document based on a template, save the document in docx
format.
Insert the name of the document in plain language also under File →
Info→ Title. This is used by Internet search engines and needed to comply
with accessibility requirements.
Header information
Ensure that the default tab stop in the header is 2,3 cm. Use Normal style
for header. In the template the header has the left tab stops preset at 9,2
cm, and 16,1 cm. The header is displayed on each page.
Include following information in the header:
• The author’s name/authors’ names written as follows: first name before
last name, in alphabetical order according to last name, with the first
author placed right after the top margin. If there are several authors,
use this document as an example, if only one, use Figure 1 as an
example.
• The document type, e.g., assignment, summary, memo etc. starting
with a capital initial followed by lower case in bold, after the name of
the first author at the tab stop 9,2 cm from the left margin (9,2 cm).
After the first author’s name, click the tab key once to get to this tab.
• The university’s name, i.e., Haaga-Helia University of Applied Sciences
is placed below the last author mentioned.
• The course code is written below the name of the university, and the
date of completion on the header’s fourth row at the same tab stop as
the document type (you get to the right tab by clicking the tab key
once).
Click the Enter key to move from one row to the next.
Maarit Hynninen, Nina Koivisto, Guidelines 2 (4)
Heli Lankinen, Olav Vidjeskog
Haaga-Helia University of Applied Sciences
April 29, 2022
Document heading and body text styles
For the main heading of the written assignment, use the Heading1 style.
The main heading should describe the main content of the assignment. In
addition to the document heading, use subheadings as these make it
easier for the reader to
owse through your text. For subheadings, use of
the Heading2 style. The first subheading should be preceded by at least
one text paragraph. The maximum length of a heading is one line. Each
heading must have text underneath it.
For the body text, use Body style in which text is written in one column.
After a heading, the body text style is engaged automatically after a
paragraph change. The body text is indented to 4,6 cm in accordance with
the document standard. Start a new paragraph whenever you start a new
topic. One click on the Enter key is sufficient for starting a new paragraph.
Use typographical effects, i.e., italics and bold sparsely so that they retain
their effect. Do not underline text.
Lists as part of the text
Use the List Paragraph style when you want to write a bulleted list. When
you end the list, remember to define the following paragraph as either body
text or as subheading with Heading2 style. See example of a list below:
• top margin 4 cm, bottom margin 2,5 cm
• left margin 2 cm, right margin 1,5 cm
• header location from top of page 1 cm
• font for main heading and other headings Arial 11 pt in lower case, the
main heading in bold
• text font Arial 11 pt
• line spacing 1.
Tables
All tables must have captions. Insert table caption above the table by
choosing under References Insert Caption and choosing Table as a
Label.
Inside a table use Body style. In table cells with a heading like or empha-
sized content, use Strong style. When you reference to the table in the
text, use both its label and numnber (Table 1.). Tables under one page in
length must be fully on the same page together with the table caption.
Table 1. Table caption is written above the table
Tab heading Tab heading Tab heading
Cell 1 Cell 2 Cell 3
Cell 4 Cell 5 Cell 6
Maarit Hynninen, Nina Koivisto, Guidelines 3 (4)
Heli Lankinen, Olav Vidjeskog
Haaga-Helia University of Applied Sciences
April 29, 2022
Figures
Figures are indented to 4,6 cm in the same way as the body text. The
figures must not exceed the margins. Insert figure caption below the figure
y choosing References → Insert Caption and select Figure as a Label.
The figure and its caption must be on the same page. The figures can be
photographs, drawings, screenshots, statistics graphics, charts, maps, and
formulas etc. Figures also need an alternative text. Insert it by right-clicking
on top of the figure, and selecting Edit Alt Text.
Figure 1. Document header with one author
Text type effects on structure and content
The text type affects the writing assignment structure, i.e., in what order
you present the information. The text structure must always be consistent.
Always use neutral English in your written assignments, i.e., write legible,
concise, and grammatically co
ect English.
Use references also in written assignments
Reference material is often used also in written assignments. Referencing
indicates the origin of the information to the reader. References also assist
the reader in assessing the quality and reliability of the work. The most
common types of sources are research studies, books, articles, interviews,
the Internet, professional seminars, lectures, as well as reports produced
y companies, associations or the public sector, and other documents and
interviews.
You are to state all the sources that you have used both in the body text
and on the list of references, which is to be placed at the end of your work.
Further instructions on using sources and referencing you will find in the
Guidelines for long reports and thesis available at Haaga-Helia website.
Place the heading ‘References’ at the end of your text and list your
sources under this heading. A
ange your sources alphabetically according
to the first word of each source. Do not provide separate sections for
printed and non-printed sources.
Further instructions on using sources and creating a list of references you
will find at Haaga-Helia website from Guidelines for long reports and
thesis.
Maarit Hynninen, Nina Koivisto, Guidelines 4 (4)
Heli Lankinen, Olav Vidjeskog
Haaga-Helia University of Applied Sciences
April 29, 2022
Attachments
Your assignment may include attachments, material that you refer to in
your text but that does not need to be present in the text as such.
An attachment can be, for example, a questionnaire used for gathering in-
formation, the covering letter sent with such a questionnaire, a document,
an agreement or a large table or figure. Remember that an attachment
cannot stand on its own; it must always be refe
ed to in your text.
Attachments are placed at the end of your report, after the list of
eferences, under the heading ‘Attachment’ or ‘Attachments’. After the
heading, use Body style. List your attachment(s) at the end of your
document. Each attachment should start on a new page.
Further information
Haaga-Helia website has various other instructions that may prove helpful
for written assignments. It is a good idea to familiarize yourself with the
material. The instructions will give you information on thesis and report
writing and on using Microsoft Word for assignment and report writing.
Pa
ge
1
Assignment 1
– individual –
BUILDING/DEVELOPING A BRAND
“Brands are all about experience. Experience is all about emotion.” Brian McGurk
The
and is probably the only entity in a business that cannot be outsourced. Developing a
and is
a competence that must be cultivated by cu
ent and future managers. Those who want their
and
to succeed and thrive in the future need to build/develop it. However, that does not happen
overnight. It requires strategic thinking and a team with strong service orientation, and obviously an
intimate understanding of
and development process.
In this pre-assignment, you are asked to:
1) Bo
ow one of the books from the list below.
2) Summarize the essential content of the book into a 5-page (4+1) short report:
• in the first four pages, aim at answering “How a
and should be built?”. Thus, the objective is
to describe the development process of a
and, step-by-step, as it has been presented or
infe
ed from the book you have selected.
• in the last page, visualize your answer into a model/framework that fits into a single A4 or A3
page.
3) Submit your 5-page report, in Moodle, https:
hhmoodle.haaga-helia.fi/mod/assign/view.php?id=2171589
4) Bring the book and your 5-page report with you to the first session (on Tuesday, XXXXXXXXXXin Pasila
Campus, room 1003).
5) Be prepared to present your model to your peers in class.
List of books, literature: