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§ Assumption (hypothesis): Generation Z is changing towards generation Alpha. Generation Alpha is seen as more ”green”, sustainable and ethical. But what’s different about their shopping behaviour? §...

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§Assumption (hypothesis): Generation
Z is changing towards generation Alpha. Generation Alpha is seen as more
”green”, sustainable and
ethical.
But what’s
different
about
their
shopping
behaviour?


§Research
problem:
Compare
generation
Z’s
and Generation
Alpha´s shopping
behaviour


§Make
a
short
interview plan and interview
formula/guide!


§Choose
2-4
informants from
generation
Z
(1-2)
and
from
generation
Alpha (1-2)!


§Test your
interview
formula
first
with
your
friends!


§Conduct
the
interviews!
(these
can
be as
long
/
short
as you
decide)


§Record
one interview and
try
to transcribe
the recording
word by
word!


§Write
down the
key
words
and
sentences
of
other
interviews!


§Gather
the
key
results,
make
a
two
slide
summary of
the
results,
and upload your
slides
to XXXXXXXXXX or
Moodle
by 20th
June
(23:59).


Slide
1:
Your
interview
plan
and
formula
Slide
2:
Your
key
results



Answered 5 days After Sep 15, 2022

Solution

Deblina answered on Sep 21 2022
51 Votes
Shopping Behavio
Comparison Between Generation Z & Generation Alpha
Interview Formula & Plan
Plan
The interview plan and the interview have effectively focused only on aspects of sustainability in terms of the shopping pattern of both groups.
Formula
The interview is formulated on the basis of questions influencing the impact of sustainability.
Purpose
The aim of the interview was to estimate the extent and the impact of the factors that influenced the shopping behaviour of Generation Z and Alpha.
Interview Plan & Formula
The interview plan was to identify effective shopping behaviours from the perspective in terms of the relevance of the product and demographic characteristics in...
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