![Text Box: BSBMKG625<br>Implement and manage international marketing programs<br>]()
Assessment Task 1 – Knowledge Questions
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Task summary
This is an open book knowledge test, XXXXXXXXXXto be completed in your own time.
You need to answer all the written XXXXXXXXXXquestions correctly.
Required
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Access to textbooks/other learning materials.
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Access to a computer and Microsoft Office.
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Access to the internet.
Note
- If you do not have access to Microsoft Office, you must save your work as PDF before uploading.
Timing
The due date of this assessment is available on your learning management system.
Submit
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This completed workbook
Assessment criteria
All questions must XXXXXXXXXXbe answered correctly for you to be assessed as having completed the XXXXXXXXXXtask satisfactorily.
Re-submission opportunities
You will receive feedback on your XXXXXXXXXXperformance from your Assessor. The feedback will indicate if you have XXXXXXXXXXsatisfactorily addressed the requirements of each part of this task.
If any part of the task is not XXXXXXXXXXsatisfactorily completed, your assessor will provide you with written XXXXXXXXXXfeedback to guide you on what you must undertake to demonstrate XXXXXXXXXXsatisfactory performance. This assessment may be re-attempted twice XXXXXXXXXXYour resubmission must be uploaded within three (3) days of receiving XXXXXXXXXXyour grade of “not yet satisfactory”. You must clearly display “Resubmission” on your resubmitted work.
You have the right to appeal the XXXXXXXXXXoutcome of assessment decisions if you feel that you have been dealt XXXXXXXXXXwith unfairly or have other appropriate grounds for an appeal.
You are encouraged to consult with your XXXXXXXXXXassessor prior to attempting this task if you do not understand any part XXXXXXXXXXof this task or if you have any learning issues or needs that may hinder XXXXXXXXXXyou when attempting any part of the assessment.
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Assessment Cover Sheet
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Student name:
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Student ID
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Trainer’s Name:
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Date Submitted:
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Student declaration:
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I declare that:
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I have read and understood all the information provided in relation to the assessment requirements to complete this unit, the instructions and the purpose and processes of undertaking this assessment task
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This assessment is my own work and where other’s works or ideas have been used, I have appropriately referenced or acknowledged them
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I understand that plagiarism is a serious offence that may lead to disciplinary action.
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Student signature:
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Assessment Task 1: Knowledge Questions
Question 1
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Outline relevant Australian and international provisions of legislation, codes of practice, standards, models, policies, or guidelines covering:
a.
environmental matters
b.
human rights
c.
labour relations
d.
packaging
e.
risk management
f.
electronic commerce
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Answer:
a.
b.
c.
d.
e.
f.
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Question 2
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Explain three (3) key provisions of Competition and Consumer Act 2010.
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Answer:
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Question 3
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Give two (2) examples of organisational policies and procedures related to international marketing programs.
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Answer:
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Question 4
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Briefly explain the impact of market changes on international marketing programs.
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Answer:
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Question 5
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Outline a process for implementing an international marketing plan.
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Answer:
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Question 6
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Outline three (3) risks that are factors in international marketing and explain how to mitigate each of the identified risk.
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Answer:
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Question 7
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There are many approaches that can be considered for international marketing entry. What are three (3) common approaches that you can use for international marketing?
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Answer:
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Congratulations on completing your Assessment Task 1. Please remember to submit:
-This completed workbook
![Text Box: BSBMKG625<br>Implement and manage international marketing programs<br><br>]()
Assessment Task 2 – Performance and Skills
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Task summary
This assessment task requires you to implement and manage at least one international marketing program.
This project requires you to complete the assessment tasks choosing a product or service and managing an international marketing opportunity for it.
Required
·
Access to textbooks/other learning materials.
·
Access to a computer and Microsoft Office.
·
Access to the internet.
Note
- If you do not have access to Microsoft Office, you must save your work as PDF before uploading.
Timing
The due date of this assessment is available on your learning management system.
Submit
·
This completed workbook
Assessment criteria
All questions must XXXXXXXXXXbe answered correctly for you to be assessed as having completed the XXXXXXXXXXtask satisfactorily.
Re-submission opportunities
You will receive feedback on your XXXXXXXXXXperformance from your Assessor. The feedback will indicate if you have XXXXXXXXXXsatisfactorily addressed the requirements of each part of this task.
If any part of the task is not XXXXXXXXXXsatisfactorily completed, your assessor will provide you with written XXXXXXXXXXfeedback to guide you on what you must undertake to demonstrate XXXXXXXXXXsatisfactory performance. This assessment may be re-attempted twice XXXXXXXXXXYour resubmission must be uploaded within three (3) days of receiving XXXXXXXXXXyour grade of “not yet satisfactory”. You must clearly display “Resubmission” on your resubmitted work.
You have the right to appeal the XXXXXXXXXXoutcome of assessment decisions if you feel that you have been dealt XXXXXXXXXXwith unfairly or have other appropriate grounds for an appeal.
·
You are encouraged to consult with your assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the assessment.
Re-submission opportunities
·
You will be provided feedback on your performance by the Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task.
·
If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date.
·
You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal.
·
You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the assessment.
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Assessment Cover Sheet
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Student name:
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Student ID
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|
Trainer’s Name:
|
|
Date Submitted:
|
|
Student declaration:
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I declare that:
·
I have read and understood all the information provided in relation to the assessment requirements to complete this unit, the instructions and the purpose and processes of undertaking this assessment task
·
This assessment is my own work and where other’s works or ideas have been used, I have appropriately referenced or acknowledged them
·
I understand that plagiarism is a serious offence that may lead to disciplinary action.
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Student signature:
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Assessment Task 2 – Performance and Skills
General instructions
Select a product or service of your choice. Your task is to manage an international marketing opportunity for this product into suitable foreign markets.
You must carry out the following:
Part A – Research International Marketing Opportunities
Part B – Plan International Marketing
Part C – Manage and Monitor Marketing Performance
Part A – Research International Marketing Opportunities
1.
Conduct some initial research to identify viable international marketing opportunities for your selected product or service. Your research must cover the following topics:
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The current/future state of the economy
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Consumer needs and preferences
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Competition
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Culture, both social and business
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Risk factors
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Whether the market is emerging or developed
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Technology factors.
Once the research is done, complete the following
a.
Provide a general overview of how you conducted the research. You must list at least 5 specific sources of information that you used to support your research. You must provide the source of this information (example web links or references).
b.
Describe the results of your research. Provide 1 or 2 sentences explaining what you found for each of the topics above.
2.
Identify three (3) international markets that represent the best opportunities for your chosen product. Describe the advantages and / or disadvantages of each one and explain why you have chosen these markets.
Market Analysis
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Market
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Advantages
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Disadvantages
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1.
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2.
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3.
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3.
Select one (1) opportunity and complete a SWOT analysis for that market. List at least three (3) strengths, weaknesses, opportunities, and threats.
SWOT Analysis
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Strengths
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Weaknesses
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Opportunities
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Threats
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Part B – Plan International Marketing
4.
List three (3) measurable international marketing goals consistent with organisation’s strategic direction and three (3) key performance indicators for your selected product and market.
Goals and KPI’s
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Goals:
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Key Performance Indicators:
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5.
Complete the following risk management plan identifying three (3) risks to the achievement of your goals and KPI’s identified in Q4. Rank each risk with a low, medium, or high likelihood and impact and describe
one
strategy to overcome each risk.
Risk Analysis
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Risk
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Likelihood
L / M / H
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Impact
L / M / H
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Strategy to Overcome
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6.
Describe the advantages and disadvantages of global and customised approaches to promotion of any product in a foreign market?
Promotional Approaches
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Approach
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Advantages
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Disadvantages
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Global:
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·
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Customised:
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7.
Select two (2) marketing approaches relevant to your identified product for international marketing and list the advantages and disadvantages of each.
Marketing Approach Analysis (1)
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Marketing Approach
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Advantages
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Disadvantages
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8.
From your marketing approach analysis in Q7, select one approach that you will utilise. Describe how your marketing approach
meets marketing objectives, international market conditions and consumer preferences?
Marketing Approach Analysis
(2)
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Selected Marketing Approach:
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Marketing objectives
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International market conditions
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Consumer preference
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9.
Referring to your initial research describe the characteristics of your chosen international market in relation to the following (you may conduct further research if necessary):
a)
Business culture
b)
Consumer preferences
10.
Select three (3) operational structures from the list below that are suited to your chosen market. Describe the strengths and weaknesses of each one.
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Export operation
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Global organisation
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Joint venture
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Licensing
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Multi-national organisation
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Online business operation
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Overseas branch
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Strategic alliance
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Subsidiary company
Operational Structures
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Operational Structure
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Strengths
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Weaknesses
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11.
Select the operational structure that best fits your market and product or service and describe why it is the best fit.
Part C – Managing and Monitoring Marketing Performance
12.
Describe the roles and responsibilities of staff and contractors involved in all elements of the marketing mix.
13.
Write an email to the team members welcoming them to the team and outlining the goals and objectives of the international marketing project for your selected product or service, and market.
14.
Describe five (5) team management approaches you can apply to
ensure personnel responsible for each element of the
marketing mix
work together to meet the organisation's marketing objectives.
15.
What steps might you need to take to manage the
marketing program to ensure it is directed towards areas of greatest potential for the organisation?
16.
Answer the following questions:
a.
Give three (3) examples of promotional and sales activities that you will use in the marketing of your product or service to your selected market.
b.
Describe how these activities will be integrated and work together to achieve the goals and objectives.
17.
What
marketing monitoring processes can you use to keep track of the
product, pricing and distribution policies in relation to market changes, objectives and organisational requirements?
18.
Describe the four (4) marketing metrics you can utilise for your international marketing opportunity and how they can be used to
monitor overall marketing progress against performance targets to ensure activity, quality, cost, and time requirements are met.
19.
Describe how to conduct an analysis of the marketing outcomes. How you would then review and revise the marketing goals and objectives.
20.
What is performance gap analysis and how can it be used to improve international marketing performance?
21.
Describe three (3) market factors that can impact on your chosen international markets and how these factors can impact your marketing activities.
Congratulations on completing your Assessment Task 2. Please remember to submit:
·
This completed workbook