Your portfolio project is to research some aspect of audience as it applies to business communication and write a research paper explaining your position. Take a stance on the topic, and using at...

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PORTFOLIO PROJECT ANNOTATED        3
Portfolio Project Annotated Outline
Jennifer Bijan
COM300: Effective Communication: Research and Writing
Dr. Sorin Nastasia
Colorado State University Global Campus
March 22, 2020
Full Title: Outline
I. Introduction: From an academic standpoint, the education level of an audience may not have as much of an impact on communication, as the majority of students in the same classroom are at the same level. What about from a business or professional standpoint? If an individual is giving a professional speech, or presenting information to a group of coworkers and/or superiors, does the audience’s education levels matter, or should the speech be given with no regard to the education levels of the receivers?
Does the education level of an individual affect how they receive business communication, how and why? Does the overall education level of an entire audience have a different effect on communication, how and why?
A. Thesis statement: Without doing research, the cu
ent assumption is that education level does, in fact, affect how a person receives a message. A person with formal education will more likely understand content in a way that those without formal education will not. This is not to say that being educated is a requirement to understand business and professional communication, but it does give the other side the advantage. Critical thinking is a common aspect taught in higher education, which improves an individual’s comprehension, retention, and interpretation. It’s possible that those without critical thinking skills will lack these qualities that are important in communication.
II. Body Paragraph
1. Claim: Speakers should include audience’s education levels when “getting to know their audience:”
Evidence: .” “Knowing your audience well before you speak is essential” (Getting to know your audience – business communication for success, 2015). The messenger should take into consideration the education levels of their audience for many reasons. A speaker wants their audience to understand what they are conveying; one wouldn’t give a calculus lesson to a classroom of second graders. Speakers should be able to communicate their information in a way their audience will be able to comprehend it.
2. Evidence:if an audience does not understand a message being given, they could be less likely to relate to the message. This will affect the perception process of the audience. It will lead to selective attention and selective retention. Even though the speaker may be organized, it may come across as messy to an audience if they are not able to keep up with the information as its presented. This will inevitably end with the message having no lasting impression on the audience, and they will not assign any meaning to it in their personal lives
III. Body Paragraph
A. Claim: Education level effects what audiences are interested in
1. Evidence: According to a study done by Effective Measure, those with higher education levels are more likely to search for websites that report news, business, health and fitness, parenting, etc., as opposed to those with no education, who are more likely to search for websites on arts, entertainment, fashion, social media, lifestyle, etc. (Julian, 2018).
2. Those with higher education are typically more inclined to more ho
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