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Your board, staff, or clients may also benefit from this book's insight. For more information on quantity discounts, contact the Health Administration Press Marketing Manager at XXXXXXXXXX–9470. This publication is intended to provide accurate and authoritative information in regard to the subject matter covered. It is sold, or otherwise provided, with the understanding that the publisher is not engaged in rendering professional services. If professional advice or other expert assistance is required, the services of a competent professional should be sought. The statements and opinions contained in this book are strictly those of the author and do not represent the official positions ofthe American College of Healthcare Executives or the Foundation ofthe American College of Healthcare Executives. Copyright © 2012 by the Foundation ofthe American College of Healthcare Executives. Printed in the United States of America. All rights reserved. This book or parts thereof may not be reproduced in any form without written permission ofthe publisher XXXXXXXXXX 3 2 1 Library ofCongress Cataloging-in-Publication Data Zuckerman, Alan M. Healthcare strategic planning / Alan M. Zuckerman. -- 3rd ed.

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1 
 
Relevance of Strategic Planning in Healthcare 
There is no doubt in the fact that the concept of strategic planning is still relevant in 
healthcare. Strategic planning has been frequently adopted and quite important management 
approach, both inside as well as outside of healthcare, for years (Ginter et. al., 2002). 
Healthcare institutions have adopted strategic planning periodically ever since the period of 
1970s, directing it towards offering provisions and satisfying the requirements of the people. 
Strategic planning is a totally valid and effective tool for directing all kinds of institutions,

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