You will select 2 of the 5 ideas in your Ideas Log to “test” through a researchprocess. Your summarywillinvolveapreliminarymarketoverviewoftheseentrepreneurialsolutions,exploring:
ïCustomers,ïCompetitors,ïProduct/service,ïSuppliers,ïBusiness location, andïIndustry.
Yoursummaryshouldincluderesearchunderthe subheadings:
i)Demographicsandsegmentation,ii)Targetmarket,iii)Marketneed,iv)Competition,v)Barriers toentry, andvi)Regulation.
In this assessment, a preliminary market overview must include key business aspects under each ofthe suggested subheadings. Your writing is expected to be clear and well-evidenced with reliablesources.
Overall,youwillbeassessedonhowcriticallyyou:
ïIdentify andevaluate business ideas,ï
CIHEUnitOutline
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Semester2,2021
ïConsiderresourcingforbusiness ideas,ïIdentifyanddiscussethicalissues, andsocialorbusinessresponsibilityissues,andïDescribe how potentialinvestorsandteammembersmight besourced.