WRITE REPORT ABOUT RESEARCH QUESTION Topic: What can possibly draw the attention of the consumers towards the product in an extremely competitive atmosphere? FROM 5 EBOOK I SEND YOU Belleghem, S., &...

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Introduction
Because of the enormous increase in organizations, the highly competitive business climate presses companies to reconsider their marketing philosophy in order to stand out from the crowded global environment and knowledge overload. Theoreticians, academics, clinicians and consultants propose multiple marketing principles and ideologies. The most basic yet functional marketing principles and ideas will be introduced in this report. Such principles and models are powerful because they are plain, logical and have been successfully implemented in many business contexts. The Segmentation-Targeting-Positioning Value Distribution Mechanism and the 4P Marketing Mix system are the efficient marketing principles to be implemented and addressed here. The reports summative includes with recognition that while complex marketing theories and mechanisms are available, it is already sufficient to effectively implement the fundamental principles and marketing principles to ensure that a business achieves competitive advantages in the marketplace.
Statement of the Problem
Some of the items that need to be considered to draw the interest of customers to goods in an environment of fierce market rivalry are that some clients concentrate on quantity and others concentrate on quantity. Concentrate on efficiency, but both are related to attracting consumers. The rivalry is getting fiercer in the business. The key concern; however is that in several different
ands, identical goods can be found. And the issue occurs when a consumer receives the same item from another company for a low price, so another
and provides certain products within a specific product that will attract the customer. This exclusive marketing strategy also attracts clients in this dynamic atmosphere. Provide alternatives to items that can draw consumers' interest.
Purpose and scope of work
The aim of the report is to advance the market through consumer attraction on a global scale. Since market rivalry is intensifying day by day, it is very difficult to find and retain clients. New companies are developing marketing campaigns with various product choices for new businesses (Akter et al, 2016). In order to achieve the company's objectives and maximize sales success, goods must also become unique in the marketplace. The scope will be those at work as the business appoints workers with a background in the marketing and marketing of the company. Here to attract customers, people at work can come up with a clear idea of a good marketing strategy.
Various Perspectives and Frameworks of Marketing
    Marketing is, technically, a
oad concept that deals with the recognition and distribution of meaning to humans and society. Marketing is about addressing the needs of individuals and culture and from a business point of view, meeting those needs in a profitable way. Concerning the topic of marketing, there are different meanings. For instance, as defined by the American Marketing Association, a frequently cited definition of marketing is as follows: marketing is an organizational function and a collection of processes to develop, communicate, and deliver value to customers and to manage consumer relationships in ways that benefit the company and its stakeholders. Some scholars argue that such a term is commercial-focused and have been suggesting a more socially oriented marketing description. From a sociological point of view, marketing is the mechanism by which people or a team of people achieve their needs by producing, promoting and sharing useful goods and services.
    Generally there are three large types of marketing principles in today's business setting. Both of these ideas are based on a marketing philosophy that is customer-oriented and sense-and-respond. The first type of marketing concept is called the concept of reactive market orientation, where a business seeks to consider the articulated desires of the consumer and satisfy them. The proactive marketing orientation approach is the second form of marketing concept, where the organization takes action to consider consumers' secret needs and find ways to fulfill those untold needs. Finally, the third is the idea of complete marketing orientation, where both the reactive and constructive marketing philosophy would be followed by the organization to provide values to society. Marketing is basically a mechanism for creating, providing and fulfilling the needs and desires of consumers or customers. Therefore the whole marketing process is often defined as a process of value delivery where it concerns how a company develops and delivers its value proposition to society.
    In deciding how an organization can provide value to society, there are different ideologies and viewpoints. Generally speaking, three steps are included in the value development and distribution process. The first stage is the...