Whale curve Wright Company, a new systems consulting company, is concerned about the profitability of its customers during the past year. The company has prepared the following data:
CUSTOMER
PROFIT
1
$221,000
14
83,000
2
–40,000
15
–179,000
3
–143,000
16
14,000
4
217,000
17
50,000
5
22,000
18
–191,000
6
9,000
19
–90,000
7
101,000
20
30,000
8
–200,000
21
–10,000
9
259,000
22
87,000
10
96,000
23
–158,000
11
208,000
24
–100,000
12
233,000
25
75,000
13
264,000
Â
Required
(a) Prepare a whale curve, as described in this chapter.
(b) What percentage of total profits did the most profitable 20% of the customers generate?
(c) What percentage of total profits did the least profitable 20% of the customers lose for the company?
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