Video on Visual Rhetoric:https://www.youtube.com/watch?v=iBbA0I_BYkIObjective: to start thinking...

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Video on Visual Rhetoric:https://www.youtube.com/watch?v=iBbA0I_BYkIObjective: to start thinking about visual design. Eventually you will need this when you make your own advertisement! For today, we're thinking about these new concepts.Understanding Visual Rhetoric means considering not just the look and feel of media, it requires much more. You are considering the Rhetorical Situation, Design Concepts, Design Principles, Gestalt Principles, and Rhetorical Appeals. Some of this is already familar. Some is rather new. Rhetorical Situation  Audience  Purpose  Genre  Media/design  Stance  Design Concepts  Linguistic  Visual  Aural  Spatial  Gestural  Design Principles  Contrast (Different things are treated differently)  Repetition (same kind of information is treated the same for consistency  Alignment  Objects are lined up to create a unified whole  Proximity  Related items are grouped together  Emphasis  Certain elements are given greater importance and significance than others/stress than others (bold, size, color)  Gestalt Principles (Cool article on Medium: https://medium.com/@Elijah_Meeks/gestalt-principles-for-data-visualization-59f18f20bd40)  Figure Ground Separation  Grouping  Proximity  Similarity  Queuing: Creating Visual hierarchies of information  Rhetorical Appeals  ethos  logos  pathos  Step 1: I would like you to find something in your surroundings, post a photo of it, and describe the VISUAL Rhetoric of this object with regard to two of theDesign Concepts, Design Principles, or Gestalt Principles. Be specific. (We already covered Rhetorical Appeals and Rhetorical Situations, so please refrain from talking too much about those.). Your response should be approx. 500 words.Step 2: Comment on One student's object and discussion.

Parul · Accepted Answer

The object that happened to engross by attention was something that I use every day and easily available in my bathroom cupboard was Pantene’s Pro-V conditioner. Looking at it from visual rhetoric angle the bottle of conditioner exhibited strong communication and revealed both design principles and gestalt principles. 
In the aspect of design principles, I would say Pantene Conditioner demonstrated communication modes. The communication mode I happened to see was linguistic and spatial. Essentially, that means the language used on the container and physical outlook of the object.

Video on Visual Rhetoric: https://www.youtube.com/watch?v=iBbA0I_BYkI Objective: to start thinking about visual design. Eventually you will need this when you make your own advertisement! For today,...

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