ATS2188: Writing Lab
Reflection guidelines
Due date: End of Week 12: Friday 20 October
Submission: ePortfolio
Word limit: 600 words (plus or minus 10%)
Value: 10%
Purpose: To evaluate and reflect on how your individual participation in the unit has contributed to your social media project – either positively
or negatively. This is an opportunity to develop some critical thinking skills and to help you appreciate what you have learned during this unit.
Details of task: Create a page in the ePortfolio platform, and reflect (by explaining in 600 words) how your participation in this unit has
facilitated your strengths, addressed any weaknesses, and how you have developed your skills and abilities in completing the social media
project. As Writing Lab is a second-year unit, describe which ideas, skills, suggestions, or feedback from the unit will help you inform your
future studies in your chosen degree and/or build a professional presence.
Participation might include watching lectures, reading set material, undertaking weekly quizzes, attending tutorials, undertaking tutorial
activities, conversations with your peers and/or tutor during tutorials, attending consultation hours, researching for assignments, completing
assignments or applying suggestions from your assignment feedback.
You may want to include some artifacts to demonstrate learning - e.g. images, examples, new articles you have found. This is not a
compulsory component of the reflection. Remember that this page will help you to demonstrate graduate attributes and especially
understanding how you have developed your skills, knowledge, and attributes during the semester.
Marking
Criteria
100 HD D C P N
Explanation of
participation in
unit
20 A sophisticated
esponse demonstrating
a high degree of insight
and depth, and
enthusiastic, diligent
participation in the unit.
An engaging and effective
esponse demonstrating
insight and depth, and
diligent participation in the
unit.
Response demonstrates
insight and some degree of
participation in the unit.
Some insight discernible in
esponse, but this is limited.
Demonstrates limited
participation in the unit.
Response lacks insight, and
demonstrates little to no
participation in the unit.
Articulation of
what
ideas/suggesti
ons/feedback
to take into the
future
university
studies
30 Sophisticated
interpretation and
evaluation of how the
learning experience will
influence future
university studies.
A clear, effective
interpretation and
evaluation of how the
learning experience will
influence future university
studies.
Interpretation and
evaluation of learning
experience are developed,
ut there are
inconsistencies, and/or the
connection to future
university studies is not
evident
The learning experience is
described, but there is
minimal evidence of
interpretation and evaluation
of how this experience will
inform future university
studies.
Relies on description –
limited or no attempt at
interpretation or evaluation
of the learning experience
with regard to future
university studies.
Structure 30 Ideas are well-linked,
alanced and clearly
organised, leading to a
cohesive response.
Ideas are well-linked
alanced, and organised
leading to a well-rounded
esponse.
Ideas are generally well-
organised.
Response contains essential
elements, however,
organisation and linking is
inconsistent.
The response is poorly
executed and organised.
Written
expression
20 Written expression
skillfully communicates
meaning to readers with
clarity, concision and
fluency. Assignment
adheres to word count.
Written expression clearly
conveys meaning to
eaders. Assignment
adheres to word count.
Written expression
generally conveys meaning
to reader, although
contains some e
ors. Word
count is slightly higher than
equired.
Meaning and clarity impeded
y inconsistencies and
inaccuracies in written
expression. Assignment is
over or under the word count.
There are numerous e
ors
and inaccuracies in written
expression. Assignment is
significantly over or under
the word count.
media project
My subject is the Influence
My scenario is to respond to a cu
ent News Event.
Scenario details: Ava uncovers evidence that a popular wellness app is selling
user data to third-party companies. She decides to leverage her social media
influence to expose this unethical behavior. While her followers largely
appreciate her for being a whistleblower, she faces legal threats and accusations
of defamation from the app company.
Social Media Profile
Platform: Instagram
Username: @WellTechAva
Name: Ava Williams | she/he
Bio: "Your go-to for wellness & tech ??| Breaking down what you
need to know ? | Cu
ently investigating: Is your data really safe?"
Location: Melbourne
Academic source 1
Marwick, A., & boyd, d. (2011). "To See and Be Seen: Cele
ity
Practice on Twitter," Convergence, vol. 17, no. 2, pp. 139–158.
Contribution to Project:
This paper explores the practices and strategies employed by
cele
ities to maintain their public persona on Twitter. It will serve as
a foundational framework for understanding how influencers, like the
subject of my project, cultivate and maintain an online following. The
tactics outlined could provide insights into how my influencer
strategically utilizes social media platforms to reach a larger
audience when discussing data privacy issues.
Academic source 2
Gillespie, T. 2014, 'The Relevance of Algorithms', in Media
Technologies: Essays on Communication, Materiality, and Society, MIT
Press, Cam
idge, MA, pp XXXXXXXXXX.
Contribution to Project:
This chapter discusses how algorithms shape the visibility of online
content, an issue central to the discourse of data privacy and
surveillance. Understanding these algorithmic frameworks will allow
me to delve into the challenges my influencer faces in making data
privacy content visible amidst the clutter of social media. Additionally,
it could inform the strategies the influencer might employ to maximize
the reach of their campaign messages.
Academic source 3
Fuchs, C. (2014). "Social Media: A Critical Introduction," Sage.
Contribution to Project:
This textbook offers a holistic view of the social, political, and
economic impacts of social media. By using this as a reference, I can
contextualize the data privacy issues my influencer discusses and
anchor them in
oader societal concerns. The book will serve as a
ase for understanding the multi-faceted effects of data privacy
eaches, enabling me to create nuanced and informed social media
content for the influencer profile.
Academic source 4
Zuboff, S. (2019). "The Age of Surveillance Capitalism: The Fight
for a Human Future at the New Frontier of Power," PublicAffairs.
Contribution to Project:
This comprehensive work provides a detailed account of
surveillance capitalism, a phenomenon where user data becomes
a commodity for corporate interests. It will act as a critical
esource for understanding the depth and severity of data
misuse, which is the central theme of my influencer’s social
media campaign. The book's critical viewpoints can add depth
and rigor to the posts, helping the influencer articulate the grave
consequences of data misuse effectively.
Non-academic source 1
Smith, L. (2021). "The Dark Side of
Data Privacy in Health Apps," WIRED.
Available at: https:
wired.com/article
Contribution to the Project
This Wired article delves into
eal-world instances where
influencers took it upon themselves
to expose data malpractices. It
provides me with a framework of how
to proceed with her campaign and
what kind of pushback she might
expect. This source will be especially
useful for creating content that
effectively communicates the
urgency and importance of data
privacy issues to a
oad audience.
Non-academic source 2
Green, J. (2021). "How Wellness Apps
are Failing to Protect User Data,"
TechCrunch. Available at:
https:
techcrunch.com/article
This article exposes how specific
wellness apps have failed to protect
user data. It will serve as a foundation
for one of my post stories where my
influencer can use snippets or quotes
to highlight the gravity of the problem. I
might also use statistics or findings
from this article to substantiate her
Instagram infographic, lending
credibility to her claims.
My Key Concept: Authenticity
Marwick, A. E., & boyd, d XXXXXXXXXXTo see and be seen:
Cele
ity practice on Twitter. Convergence, 17(2), XXXXXXXXXX.
The key concept that best aligns with my social media
project, the influencer exposing data malpractices, is
"authenticity." In an age where data privacy is a growing
concern, maintaining authenticity is critical for any
influencer taking on a whistleblower role. Authenticity
ensures that my subject's messages are not just
compelling but also trustworthy, aiding in the effective
transmission of her campaign's key points.
My planned social media posts
• Instagram:
• Static Post: An infographic
eaking down how data is often
mishandled by some wellness apps, captioned with a
ief
explanation and a call to action for followers to be more
vigilant about their data privacy.
• Story Series: A series of slides on her Instagram stories
showcasing testimonials from people who've had their data
misused by wellness apps. Each story slide ends with a
swipe-up link to credible resources about data privacy.
• IGTV Video: A 10-minute detailed video where Ava talks
about her personal experience and findings regarding data
privacy concerns with the particular wellness app