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Using the materials covered in tutorials, and the feedback you received on your proposal, further develop your project. Write a formal literature review based on your research, and include a series of...

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ATS2188: Writing Lab
Reflection guidelines

Due date: End of Week 12: Friday 20 October

Submission: ePortfolio

Word limit: 600 words (plus or minus 10%)

Value: 10%

Purpose: To evaluate and reflect on how your individual participation in the unit has contributed to your social media project – either positively
or negatively. This is an opportunity to develop some critical thinking skills and to help you appreciate what you have learned during this unit.

Details of task: Create a page in the ePortfolio platform, and reflect (by explaining in 600 words) how your participation in this unit has
facilitated your strengths, addressed any weaknesses, and how you have developed your skills and abilities in completing the social media
project. As Writing Lab is a second-year unit, describe which ideas, skills, suggestions, or feedback from the unit will help you inform your
future studies in your chosen degree and/or build a professional presence.

Participation might include watching lectures, reading set material, undertaking weekly quizzes, attending tutorials, undertaking tutorial
activities, conversations with your peers and/or tutor during tutorials, attending consultation hours, researching for assignments, completing
assignments or applying suggestions from your assignment feedback.

You may want to include some artifacts to demonstrate learning - e.g. images, examples, new articles you have found. This is not a
compulsory component of the reflection. Remember that this page will help you to demonstrate graduate attributes and especially
understanding how you have developed your skills, knowledge, and attributes during the semester.
100 HD D C P N
Explanation of
participation in
20 A sophisticated
esponse demonstrating
a high degree of insight
and depth, and
enthusiastic, diligent
participation in the unit.
An engaging and effective
esponse demonstrating
insight and depth, and
diligent participation in the
Response demonstrates
insight and some degree of
participation in the unit.
Some insight discernible in
esponse, but this is limited.
Demonstrates limited
participation in the unit.
Response lacks insight, and
demonstrates little to no
participation in the unit.
Articulation of
to take into the
30 Sophisticated
interpretation and
evaluation of how the
learning experience will
influence future
university studies.
A clear, effective
interpretation and
evaluation of how the
learning experience will
influence future university
Interpretation and
evaluation of learning
experience are developed,
ut there are
inconsistencies, and/or the
connection to future
university studies is not

The learning experience is
described, but there is
minimal evidence of
interpretation and evaluation
of how this experience will
inform future university
Relies on description –
limited or no attempt at
interpretation or evaluation
of the learning experience
with regard to future
university studies.
Structure 30 Ideas are well-linked,
alanced and clearly
organised, leading to a
cohesive response.
Ideas are well-linked
alanced, and organised
leading to a well-rounded
Ideas are generally well-
Response contains essential
elements, however,
organisation and linking is
The response is poorly
executed and organised.
20 Written expression
skillfully communicates
meaning to readers with
clarity, concision and
fluency. Assignment
adheres to word count.

Written expression clearly
conveys meaning to
eaders. Assignment
adheres to word count.

Written expression
generally conveys meaning
to reader, although
contains some e
ors. Word
count is slightly higher than
Meaning and clarity impeded
y inconsistencies and
inaccuracies in written
expression. Assignment is
over or under the word count.
There are numerous e
and inaccuracies in written
expression. Assignment is
significantly over or under
the word count.

media project
My subject is the Influence
My scenario is to respond to a cu
ent News Event.
Scenario details: Ava uncovers evidence that a popular wellness app is selling
user data to third-party companies. She decides to leverage her social media
influence to expose this unethical behavior. While her followers largely
appreciate her for being a whistleblower, she faces legal threats and accusations
of defamation from the app company.
Social Media Profile
Platform: Instagram
Username: @WellTechAva
Name: Ava Williams | she/he
Bio: "Your go-to for wellness & tech ??| Breaking down what you
need to know ? | Cu
ently investigating: Is your data really safe?"
Location: Melbourne
Academic source 1
Marwick, A., & boyd, d. (2011). "To See and Be Seen: Cele
Practice on Twitter," Convergence, vol. 17, no. 2, pp. 139–158.
Contribution to Project:
This paper explores the practices and strategies employed by
ities to maintain their public persona on Twitter. It will serve as
a foundational framework for understanding how influencers, like the
subject of my project, cultivate and maintain an online following. The
tactics outlined could provide insights into how my influencer
strategically utilizes social media platforms to reach a larger
audience when discussing data privacy issues.
Academic source 2
Gillespie, T. 2014, 'The Relevance of Algorithms', in Media
Technologies: Essays on Communication, Materiality, and Society, MIT
Press, Cam
idge, MA, pp XXXXXXXXXX.
Contribution to Project:
This chapter discusses how algorithms shape the visibility of online
content, an issue central to the discourse of data privacy and
surveillance. Understanding these algorithmic frameworks will allow
me to delve into the challenges my influencer faces in making data
privacy content visible amidst the clutter of social media. Additionally,
it could inform the strategies the influencer might employ to maximize
the reach of their campaign messages.
Academic source 3
Fuchs, C. (2014). "Social Media: A Critical Introduction," Sage.
Contribution to Project:
This textbook offers a holistic view of the social, political, and
economic impacts of social media. By using this as a reference, I can
contextualize the data privacy issues my influencer discusses and
anchor them in
oader societal concerns. The book will serve as a
ase for understanding the multi-faceted effects of data privacy
eaches, enabling me to create nuanced and informed social media
content for the influencer profile.
Academic source 4
Zuboff, S. (2019). "The Age of Surveillance Capitalism: The Fight
for a Human Future at the New Frontier of Power," PublicAffairs.
Contribution to Project:
This comprehensive work provides a detailed account of
surveillance capitalism, a phenomenon where user data becomes
a commodity for corporate interests. It will act as a critical
esource for understanding the depth and severity of data
misuse, which is the central theme of my influencer’s social
media campaign. The book's critical viewpoints can add depth
and rigor to the posts, helping the influencer articulate the grave
consequences of data misuse effectively.
Non-academic source 1
Smith, L. (2021). "The Dark Side of
Data Privacy in Health Apps," WIRED.
Available at: https:
Contribution to the Project
This Wired article delves into
eal-world instances where
influencers took it upon themselves
to expose data malpractices. It
provides me with a framework of how
to proceed with her campaign and
what kind of pushback she might
expect. This source will be especially
useful for creating content that
effectively communicates the
urgency and importance of data
privacy issues to a
oad audience.
Non-academic source 2
Green, J. (2021). "How Wellness Apps
are Failing to Protect User Data,"
TechCrunch. Available at:
This article exposes how specific
wellness apps have failed to protect
user data. It will serve as a foundation
for one of my post stories where my
influencer can use snippets or quotes
to highlight the gravity of the problem. I
might also use statistics or findings
from this article to substantiate her
Instagram infographic, lending
credibility to her claims.
My Key Concept: Authenticity
Marwick, A. E., & boyd, d XXXXXXXXXXTo see and be seen:
ity practice on Twitter. Convergence, 17(2), XXXXXXXXXX.
The key concept that best aligns with my social media
project, the influencer exposing data malpractices, is
"authenticity." In an age where data privacy is a growing
concern, maintaining authenticity is critical for any
influencer taking on a whistleblower role. Authenticity
ensures that my subject's messages are not just
compelling but also trustworthy, aiding in the effective
transmission of her campaign's key points.
My planned social media posts
• Instagram:
• Static Post: An infographic
eaking down how data is often
mishandled by some wellness apps, captioned with a
explanation and a call to action for followers to be more
vigilant about their data privacy.
• Story Series: A series of slides on her Instagram stories
showcasing testimonials from people who've had their data
misused by wellness apps. Each story slide ends with a
swipe-up link to credible resources about data privacy.
• IGTV Video: A 10-minute detailed video where Ava talks
about her personal experience and findings regarding data
privacy concerns with the particular wellness app
Answered 3 days After Sep 27, 2023


Dipali answered on Sep 30 2023
7 Votes
Table of contents
Introduction    3
The Rise of Social Media Influencers    3
Influencers as Whistleblowers    4
Legal Threats and Accusations    5
The Power and Influence of Influencers    6
Legal Threats and Defamation Claims    6
Navigating the Legal Challenges    6
Impact on Influencer Activism    7
Privacy and Ethical Considerations    7
Data Privacy    8
Informed Consent    8
Transparency and Honesty    8
Avoiding Harm    8
Promoting Digital Literacy    9
Conclusion    9
Social Media Posts by Ava    9
References    11
The capacity to influence public opinion and consumer behaviour has grown significantly for social media influencers in recent years. One notable feature of their effect is their capacity to draw attention to unethical behaviour across a range of businesses. This analysis of the literature focuses on a cu
ent news story featuring Ava, a well-known influencer who revealed a wellness app for selling user data to outside businesses, in order to examine the role of influencers in exposing unethical behaviour. We will look at how influencers may act as whistleblowers, the legal issues they face, and how it affects privacy and other ethical issues in the digital age.
The Rise of Social Media Influencers
The emergence of social media influencers has changed how we consume material, make judgements about our purchases, and interact with companies in the digital age. These people, who frequently have sizable followings on social media sites like Instagram, YouTube, TikTok, and Twitter, have emerged as important influencers with the power to influence trends and public opinion. Traditional marketing tactics have been transformed by the phenomena of social media influencers, which have also ushered in a new era of online stardom. The democratisation of content generation is one of the primary factors behind the rise of social media influencers. Influencers, as opposed to traditional cele
ities, may come from anywhere in the globe with only a smartphone and internet access. Traditional cele
ities sometimes need considerable financial support and business contacts. Because of this accessibility, a wide range of views and opinions has been given attention, lowering the entrance ba
iers to the realm of cele
Social media influencers create personal
ands that are grounded on authenticity and reliability in order to grow their fan bases. Influencers engage with their fans on a more intimate level than typical cele
ities, who could be seen as impersonal and unapproachable. They provide their followers with glimpses into their problems, victories, and everyday lives, cultivating an atmosphere of closeness that encourages trust and fidelity. Their impact is fuelled by their sincerity, which elevates them to the status of influential thought leaders across a range of industries. Furthermore, influencer material is now supported and amplified by social media platforms (Walker et al., 2021). Influencers are experts at creating relevant, compelling material, which is what algorithms want. Influencers frequently earn great positioning as a result, expanding their reach and visibility. Additionally, platforms provide chances for monetization, enabling influencers to generate income through collaborations with businesses, the sale of goods, or other sources. This financial inducement contributes to the expansion of the influencer ecosystem.
Influencers on social media have an impact on both cultural discourse and consumer behaviour. They have the power to spark movements,
ing attention to social and political concerns, and spread knowledge of significant causes. Influencers like Greta Thunberg and Ava DuVernay demonstrate how influencers may affect positive change by using their platforms to promote environmental protection and racial justice, respectively (Liu et al., 2022). The influencer market is not without its difficulties and problems, though. There are now concerns about influencer fraud, openness, and authenticity. For encouraging consumerism or unrealistic beauty standards, certain influencers come under fire. Discussions regarding influencer ethics and the need for more regulation and responsibility have been sparked by these difficulties.
Because of the growth of social media influencers, the media environment and our perception of cele
ities have changed. Because of their approachability, sincerity, and relatability, they have developed devoted fan bases and command a substantial impact over consumer choices and public opinion. It is crucial to explore the moral issues and obligations that come with their newfound status as influencers continue to affect the digital world. The influencer phenomenon is a reflection of the shifting dynamics of the digital era, in which anybody with an engaging voice and a smartphone may become an influential cultural force (Marwick & boyd, 2011).
Influencers as Whistleblowers
Social media influencers now function beyond their traditional roles as content producers and
and advocates. With their platforms, they have assumed the role of whistleblowers and exposed unethical practises across a range of businesses. Influencers may now function as catalysts for social change thanks to the new dimension of influencer activism that has transformed the environment of accountability and transparency. Influencers have a lot of power in the digital age thanks to their enormous fan bases on websites like Instagram, YouTube, and Twitter. Beyond the world of beauty, fashion, and lifestyle content, they have a significant impact. Influencers have the power to
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