Using the decision-making model, describe the consumer decision-making process for an individual...

Question

Using the decision-making model, describe the consumer decision-making process for an individual seeking a new primary care physician.
- Go to a local health care system and under “Choose a doctor” (or similar wording allowing a search for physicians associated with that center), search for a primary care physician.
- Discuss how the doctor's information is positioned to make him or her a good choice.
  - What types of information are included?
  - What types of information do you feel are missing?
  - Why do you feel this is important from a marketing perspective?
Make 2 recommendations for ways to influence that decision at different points in the process.
How would the health care organization you chose conduct a post-purchase evaluation of your satisfaction with this physician and his or her site?

NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.

2 pages

Robert · Accepted Answer

Health care
Consumer decision making process for an individual seeking a new primary care physician
The process of searching a new primary care physician starts with visiting a health care system and searching available doctors. It is worth mentioning that a health care system is having wide pool of doctors and primary care physicians. All doctors are having different set of expertise and specialisation therefore can offer treatment accordingly. For this, it is necessary for an individual to be sure regarding his disease and nature of treatment required for curing it. There is no restriction on the individual for choosing primary care physician, he can select as per his need and affording capability (Bonewit-West, 2015). 
Discussion of how doctor’s information is positioned to make him or her good choice
The manner in which a health care system present or position information plays crucial role in selecting desired primary care physician. 
What types of information are included?
At the outset, every health care system includes information enabling individuals in identifying and optimally conceptualising process of physician selection. This information plays crucial role in initial selection of a primary care physician. Such information includes reputation of physician, physician record, location of physician, qualifications and experience, physician demographics, office atmospherics, etc.

Using the decision-making model, describe the consumer decision-making process for an individual seeking a new primary care physician. Go to a local health care system and under “Choose a doctor” (or...

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