Arun answered on
Mar 12 2020
Nike Website Usability Analysis
The report aims to analyse the Nike website usability. It describes the concept of usability that refers the website ease of use. The report also mentions the each factor of usability and offers recommendations for the website usability improvement.
The concept of usability refers to ease of use of a website. The content of the website has interoperability feature and it works on various platforms and on various devices. The first key component is the availability of website and its accessibility. The components considered in accessibility and availability are servicer uptime,
oken links, and mobile responsiveness, clarity of the website, that includes simplicity, familiarity, consistency and guidance, direct feedback and good information infrastructure, learn ability and relevance.
The Nike website reveals these factors. The tool side of site shows the categories of men, women, boys and girls as well as a link to customize. It has a logo visible on home page and a slogan. All the above tabs have various subcategories such as in men section categories of shoes, clothing’s, shop by sport, shop by
and, all sale clothing make users to choose the products according to their preferences. It also shows inside new releases, air force 1, Slip-ons and sale. In the customize section options such as all customise, lifestyle, running, baby and toddler, Nike classics iD, and Nike flyknit iD are offered. There is a search box to search the products. On the home page, tabs such as find a store, signup for e-mail, become a member, site feedback, careers, investors, get help, news, payment options, returns, delivery and order status are offered. The customized section and other sections also familiarises with the new products and their features.
The visiting of website is an average experience. In the customized section, the navigation is clumsy. Start with a material or a colour; the pages of the site are opening with a slow speed. The NikeID is itself a cumbersome process where...