Tourism Planning Environments (MKT01760) 1 Assessment 3: Discussion Paper Due: 14 September @ 5:00 pm (NSW) (uploaded via Turnitin on MySCU site) Length: 3000 words Weight: 40% The Task Prepare a...

Tourism Planning Environments
(MKT01760)
1

Assessment 3: Discussion Paper

Due: 14 September @ 5:00 pm (NSW) (uploaded via Turnitin on MySCU site)
Length: 3000 words Weight: 40%
The Task
Prepare a discussion paper proposing the preparation of a new tourism plan or policy to
address an emerging tourism issue. For example, this issue might be an emerging crisis
such as the global financial crisis or the Brexit; or an out
eak of a transmittable disease
such as avian flu; or a long-term issue such as climate change, coral bleaching or even a
planned deviation of a major highway to bypass a tourist town.
You will have to make a number of decisions in order to na
ow your focus. Remember the
more focused the tourism issue you are addressing in your discussion paper, the more
targeted your research will be and the easier it will be to write your assignment!
We highly recommend that you identify a topic of your own interest, experience or
knowledge and encourage you to discuss it with your tutor. Alternatively, you may choose
one of the following:
 National tourism planning - e.g. propose a plan/policy to address issues arising for
Australia from Brexit; or to address the effects of one of the six megatrends identified by
CSIRO on Australian tourism (see: http:
www.csiro.au/en/Do-
usiness/Futures/Reports/Our-Future-World).
 Regional/local destination tourism planning - e.g. propose plan to manage visitation to a
cross-border region (e.g. Australia's Green Cauldron National Landscape in Northern
New South Wales and Southern Queensland - australiasgreencauldron.com.au); or
propose a response plan to manage the effects of climate change on tourism in a local
government area.
 Protected marine environments - e.g. propose a policy to manage the effects of a major
coral bleaching event in a marine protected area.
 Protected lands - e.g. propose a plan to manage commercial tourism operator access to
national parks.
 New Technologies - e.g. propose the development of a plan/policy to facilitate readiness
for and optimisation of applying new technologies in the tourism industry
 Indigenous tourism - e.g. propose the development of a plan/policy to address identified
gaps in supply and demand issues of Indigenous tourism in Australia (See Ruhanen, L,
Whitford, M and McLennan, C 2013. Demand and Supply Issues in Indigenous Tourism:
A Gap Analysis. Synopsis available at: www.iba.gov.au/wp-
content/uploads/2013/03/20130304ResearchReport_Demand-and-Supply-Issues-in-
Indigenous-Tourism-A-Gap-Analysis-Synopsis.pdf
Report Content
The report will contain the following information:
1. position statement (approx. 300 words) – this statement clearly indicates all the
assumptions you have made about who you work for, the agency’s goals and the
particular goals and objectives of the policy issue or problem that your paper is
addressing. This serves as the introduction
2. background context (approx. 1000 words) – a discussion of issues that have
influenced the emergence of this particular issue, ensuring that you have research and
properly referenced your discussion
http:
www.csiro.au/en/Do-business/Futures/Reports/Our-Future-World
http:
www.csiro.au/en/Do-business/Futures/Reports/Our-Future-World
http:
australiasgreencauldron.com.au
http:
www.iba.gov.au/wp-content/uploads/2013/03/20130304ResearchReport_Demand-and-Supply-Issues-in-Indigenous-Tourism-A-Gap-Analysis-Synopsis.pdf
http:
www.iba.gov.au/wp-content/uploads/2013/03/20130304ResearchReport_Demand-and-Supply-Issues-in-Indigenous-Tourism-A-Gap-Analysis-Synopsis.pdf
http:
www.iba.gov.au/wp-content/uploads/2013/03/20130304ResearchReport_Demand-and-Supply-Issues-in-Indigenous-Tourism-A-Gap-Analysis-Synopsis.pdf
Tourism Planning Environments
(MKT01760)
2

3. a statement of need (approx. 1000 words) – a background statement on why the
tourism plan is needed (consider the role of government, business and other
stakeholders, and its possible reasons for government intervention)
4. scope of the proposed plan (approx. 500 words) – identification of possible policy
approaches and instruments that the plan or policy will consider (this helps scope or
provide direction to those who might be preparing the plan/policy)
5. proposed process (approx. 200 words) – an outline of a proposed planning process
including details of consultation, implementation and review
6. a bibliography, including at least 20 references that you have cited in the discussion
paper. No more than 7 references are to be web sources and at least 10 references
must be academic references.
In preparing this discussion paper you are to demonstrate your understanding of the tourism
planning environment. You are also required to demonstrate a high level of professional
eport writing and communication skills, and critical thinking and analytical skills. As a way of
demonstrating this, in your paper you are to include the following:
 clear headings and well-structured paragraphs
 no spelling, grammatical or typographical e
ors
 in-text referencing and a reference list in Harvard Style as per the li
ary style guide:
http:
libguides.scu.edu.au/harvard
 all data, information and sources are to be clearly acknowledged
 all quotes are to be properly referenced including author, date and page number.
Remember the quality of your paper will help to determine whether the proposed tourism
plan or policy will receive government support!
Happy writing!
http:
libguides.scu.edu.au/harvard

Suggested Plan for writing Proposal for the preparation of a tourism plan or policy
MKT01760 Tourism Planning Environments
1. XXXXXXXXXX2. XXXXXXXXXX3. XXXXXXXXXX4. XXXXXXXXXX5.
    Position statement (300 words)
· Who do you work for? Where?
· Is the level local, national, or international?
· What are the roles and responsibilities of the agency?
· What are the values/interests of the agency?
· What are the internal and external influences upon the agency
usiness?
· What are the specific goals and objectives of the policy issue or problem to be addressed?
· How will your plan address these?
Use references!
    Background context (1000 words)
· What opportunities, issues and challenges face your sector?
· What is your geographic delimitation/focus?
· What visitor numbers, income and employment issues are relevant?
· What are the issue drivers? (economic, social cultural, demographic, environmental, political, technological, and institutional/agency)
· What are some examples from your research?
· Why is this issue/problem important enough to have a new policy?
Use 7 – 10 journal references!
    Statement of need (1000 words)
· Why is the plan needed?
· What is the role of government? Business?
· Who are the stakeholders?
· What are the key trends that influence this issue?
· What are the challenges and how can the agency respond?
· What are possible reasons for government
usiness intervention?
· What are the likely desirable effects, benefits and/or outcomes from the plan?
Use references!
    Scope of the proposed plan (500)
· What are some possible policy/plan approaches?
· Which instruments might be appropriate for your plan?
· Could several instruments be used more effectively? (advocacy, money, government action, law) Why?
· What types of resources are required?
· What are the advantages or disadvantages of the policy/plan?
· How can the policy/plan provide direction?
Use references!
    Proposed process (200 words)
· What is the planning process?
· How will it be done?
· Who will be consulted?
· How will the plan/policy be implemented?
· How will it be reviewed?
· How will the success or lack of success be determined?
Use references!
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List researched facts on the lines. Combine facts into a paragraph. Begin each paragraph with a topic sentence.
    · ____________________
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· ____________________Include your reference list
(minimum of 20 sources)
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General comments/feedback
Referencing:
- Please check the co
ect Harvard style referencing format for different sources (both in-
text and in the list of references). Referencing guides are available online at SCU website
or several Harvard guides can be found in Google.
- Page numbers only needed for direct quotes (in-text)
- The first time you use a reference you must list all authors. Thereafter you can use et al.
(only for 3+ authors)
- At least 20 references were required- please refer to UIG- with a max. of 7 web sources
and minimum of 10 journal academic references
- No need for bullet points, simply list references
- More references needed throughout this section to support the statements being made
Academic writing:
- Try to avoid writing in first and second person
- Try to avoid a
eviations (e.g., i.e., etc)
- Try to reduce the use of long quotes, as it inhibits the fluidity of your writing.
- Break this section into smaller paragraphs to emphasis and clearly present the points
eing made
Background context:
- The background section needed to provide more of a link with the problem/issue that the
proposed policy is addressing. That is, how the issues/factors you presented influenced
the emergence of/contributed to the problem/issue you are attempting to address with the
new policy/plan
Statement of need:
- In this section you needed to highlight the benefits/outcomes of the proposed policy/plan.
This can be from a stakeholder, industry or system (social, economic, environmental, etc)
perspective- or even better if you can cover a few different groups that would benefit.
- In this section there needed to be more of a discussion for the rationale of the new policy
eing proposed.
- You need to move the argument forward from discussion what the impacts are, towards a
discussion of how this policy/plan will address these issues and/or the benefits/outcomes
Scope:
- In this section you needed to draw on the key policy planning approaches and discuss
what could be appropriate for the new policy (e.g. boosterism/industry development.
Marketing demand stimulation, spatial approach, conflict management, communicative
planning, crisis