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Topic: Use of Home Delivery System in KFC Develop the business case document based on the business template provided in class and online. This will require you to write a business case with five...

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Topic: Use of Home Delivery System in KFC

Develop the business case document based on the business template provided in class and online. This will require you to write a business case with five separate sections: 1) the problem the innovation can solve; 2) benefits of the innovation; 3) strategic response or plan; 4) project options analysis; and 5) delivery of the recommended solution.

Each group is required to demonstrate both scholarly independence and academic integrity in undertaking all steps of the business case development process. Students are required to base their analyses on data that is reasonably and ethically sourced, and to use assumptions that can be justified in a commercial setting.

Responsibility for structuring, coordinating, and managing processes to finalise the business case lies with each group. Groups are encouraged to work with content beyond Tidd & Bessant XXXXXXXXXXand Osterwalder & Pigneur XXXXXXXXXXGroups must take charge and deliver a business case capable of convincing key or principal stakeholders that a return is assured.

You should have at least 5 refereed journal articles, at least 15 other sources (e.g. statistics, annual reports, industry publications, etc.), appropriate justification or mathematical models (such as, net present value analysis, Wolfram alpha), and business development issues specific to the problem or need expressed. You may utilise appendices to support your business case.

As part of your working in groups, you are required to provide evidence of your team formation and ongoing team work with your business case. The team working evidence should be provided in the form of an appendix, by including team charter and meeting agendas/minutes.

Business case presentation, 20% of the total marks for the unit

In business, concise yet convincing pitches and solid presentations are important in many contexts, such as board meetings. Key stakeholders are given compelling reasons as to why they ought to accept, endorse, and finance the business case. The upside gains versus the downside risks are addressed in full. For example, important details associated with payback such as Return on Investment (ROI) forms part of the recommendation to act on the business opportunity.

Therefore, the assessment culminates in a short ‘pitch’ followed by a group business case presentation. The presentation is to contain a more detailed presentation of the business case. Each group is to present a PowerPoint presentation that summarises the key points of your business case. The entire ‘pitch’ and presentation should be roughly 12 minutes in duration (depending on student numbers). Everyone in the group should equally contribute to the delivery of the presentation.

Each presentation should begin with a 2 minute ‘pitch’ of why the business case should be approved. The pitch will give you the opportunity to practice making a case succinctly, just in case you do get the opportunity to talk alone with a decision-maker for a short period of time prior to a more formal presentation of your ideas. You should nominate one person to present the 2 minute ‘pitch’. The more formal 10-minute PowerPoint presentation should follow the ‘pitch’ and involve everyone else in your group.

Assessment Criteria

Group report marking criteria (30%)

1. Problem that needs solving or the reason the innovation is required is effectively articulated. 3%

2. The value and significance of the generated ideas, solution and innovation are logically and persuasively argued. 3%

3. Business case components, concepts and theoretical treatment addressed: 1) the problem, 2) benefits, 3) strategic response, 4) options analysis, 5) delivery of the recommended solution. 9%

4. Coherence of arguments, theoretical integration, written communication, credible sources and referencing standards skills. 9%

5. Team formation, role allocation, production of team charter. 3%

6. Team contribution. 3%

Group presentation marking criteria (20%)

7. The 2 minute “pitch” or introduction of the idea you are selling. 2%

8. The value and significance of the generated ideas, solution and innovation are logically and persuasively argued. 2%

9. Business case components, concepts and theoretical treatment addressed: 1) the problem, 2) benefits, 3) strategic response, 4) options analysis, 5) delivery. 6%

10. Structure and quality of the PowerPoint. 4%

11. Creativity. 2%

12. Everyone had the opportunity to present “equally”. 2%

13. Demeanour and general presenter skills. 2%

Answered Same Day May 17, 2020 MGMT20132 Central Queensland University

Solution

Shivagya answered on May 20 2020
158 Votes
Topic: Use of Home Delivery System in KFC
Overview
KFC (Kentucky Fried Chicken) is an American Fast Food Chain which is headquartered in Louiseville, Kentucky, United States of America. The chain is a subsidiary of Yum! Brands which also owns other popular fast food
ands operating in the United States such as Pizza Hut & Taco Bell. KFC has reported a revenue of 23.5 billion US dollars and a net income of 1.87 billion US dollars in the year 2017.
(Yum.com. (2018))
KFC has not predominantly been present in the home delivery business model, with it offering highly limited home delivery service in a small number of markets. It started home deliveries in the United States in 2015, delivering its popular fried chicken to customers in Los Angeles and San Francisco. Teaming up with the online delivery company DoorDash, it began by charging anywhere between five to seven dollars for delivery depending on the customer’s location. Even the price for certain items is higher on the delivery menu. KFC has recently announced its partnership with Flyt in its UK and Ireland operations, Flyt is technology integration platform for the hospitality sector. The consumers can directly order within the Flyt application and the order will be registered with KFC’s e-POS (Electronic Point of Sale) system. According to the CEO of Yum! Brands (KFC’s Parent organization) Greg Creed, “The great thing about buckets of chicken is it holds its temperature incredibly well.” He said this while predicting KFCs delivery business to grow at a rate faster than its main business.
(Yum.com. (2018).)
It even started home delivery services in Australia in 2017 in New South Wales, starting with one store and building upon that. For its home delivery services in Australia the company partnered up with the food delivery start-up Foodora. According to Nikki Lawson, the Managing Director for KFC Australia, to begin this home delivery model in Australia was the next logical step towards tackling the competition. KFC also delivers fast food in China, Egypt, Malaysia and India among other countries.
(KFC and Taco Bell Will Start Offering Home Deliveries Across the Country. (2018))
KFC has recently reported a completely disrupted distribution in the United Kingdom after switching supply chain partners from Bidvest to DHL. With a number of outlets and franchises complaining about no supply of chicken to issues in gravy delivery, which had even caused more than half of the country’s outlets to remain shut for a week in Fe
uary. Though regional health experts say there is nothing wrong at the DHL warehouse for KFC in Rugby from a health concern standpoint, there are track drivers who have waited hours at an end, in queue, just to enter the facility for their regular pickups. There is reason to believe that the problems arose because of glitches in the Quick Service Logistics (QSL) software employed by DHL. These issues led to KFC signing a long term contract for supply chain and logistics with Bidvest.
(Ft.com. (2018).)
1) The problem the innovation can solve;
Coming to the problem that this case will revolve around, major Fast Food chains across the world have started to see stagnation of their dine-in customers and have started opting for a home delivery system. This includes the subsidiaries of YUM! Brands, with Pizza Hut already having a delivery network of its own which is absolutely necessary in the Pizza Delivery Business, both KFC and Taco Bell are struggling to get a proper footing in.
Take a look at the graphs below to get a better understanding,
Number of Kentucky Fried Chicken restaurants...
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