This is also a tutorial, with data on Music Sales. The rest of the process is similar to the previous assignment. The additional documents are the attached Action/Reasoning chart. This chart will help...

56562_Music Sale Analysis_Tableau/Action Reasoning Chart.docx
Data Analytics and Visualization
Action/Reasoning Chart
For use in both the Analytics Tutorial and Analytics Project Assignments
The steps involved in analyzing data can be complex, iterative and even move ‘backwards’ from time to time. New insights from Step 5 may make an analyst rethink Step 3, for example.
As you work through the Data Analytics Tutorial and the Data Analytics Project (also a tutorial), you should fill in the following chart. Note that the Get Started with Tableau tutorial also refers to ‘Steps’. You will probably at least use these steps to complete the table, but there might also be an opportunity to create additional steps.
Action refers to the type of analysis or the task that you decide to pursue (likely based on a previous step). Reasoning/Rationale is the WHY (this step?). It might be what you are hoping to find, or simply that you’re working on a hunch. Results/Observations are what results from that Step. Decision, may be a final business decision or a decision to move forward to another Step, another line of reasoning. While you may not have an entry in EVERY row under decision. If there is a potential for a decision based on results, whether a managerial decision or a decision that informs the next step or a future analysis, these insights should be included.
Think of this table as a way of mapping out your analytics pathway, both where you are going and where you’ve been. Part of crafting a story may very well be communicating how you came to a certain conclusion—of course, depending on your audience and their level of knowledge and/or interest in the nuts and bolts of data analytics.
        Step #
        Action
        Reasoning/Rationale
        Results/Observations
        Decision/potential for a decision/Managerial or Next step(s) in the analysis
        Drag Quantity to columns and Genre to rows
        To identify the genre popularity in Asia and European region.
        To determine the next year’s Budget
        The tope 5 Genre is almost the same in both the countries.
        To identify the other Genre type which are cu
ently less sold, but might have huge potential and accordingly distribute the budget for their promotional activities
        Drag Quantity to columns and Artist to rows
        To identify the Artist popularity in Asia and European region.
        To know Artist associated with multiple Genres
        There are around 9 Artist out of 20- which are associated with multiple genre. Moreover the artist popularity is almost same for both the countries.
        
        Using marks card to drag country and sales
        How do sale in Asian region compared to Europe
        To explore other regions of Asia
        Cu
ently only India has a sale sin the Asian region and about 90% sales comes from Europe.
        Need to explore the other region of Asia , given the huge population -that can be large customer base in future.
        Drawing a map based on the sales
        How sales look like in the countries, we are cu
ently catering.
        To expand sales to other countries
        Sales in European region is concentrated in western part, and most of the sale comes from Northern American region
        Concentrate on the European region and other parts of Asia-which offers higher prospects to the business growth
        Visualizing the overtime trend of the particular genres
        How does the sales trend of Rock tracks compare against Alternative and Heavy Metal tracks?
        To get better insights of the cu
ent situation
        Both Alternative & punk and Rock follows a higher trend, while Heavy Metal follows the downward trend
        Focusing on Heavy Metal, and to know the customer taste and preferences
        Dashboard
        
        To get a overall picture
        There is huge difference of each region and country’s share in sales with sales concentrated mostly in specific parts of the region.
        A tailored made strategy is required for each region so that ove
eliance on any particular region can be reduced in order to diversify any unforeseen future risks
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
56562_Music Sale Analysis_Tableau/Action Reasoning Na
ative.docx
ACTION REASONIG NARRATIVE
The data set considered is about music sales spread over different regions(continents) with different granularity like genre and each singer is associated with one or more genre type.
Sheets attached in Tableau Workbook contains different sheets which are analysed to understand the music sales across different region and their popularity according to the genre type.
SHEET 1 -
Here we try to answer the particular question- which genre sells the most to our customers in Europe and Asia.
For this we have quantity on Columns shelf and genre on rows shelf- which produces a Bar chart and shows the total quantity sold across different genre. Further to concentrate on a specific region add region to filter shelf to consider only the Asia and Europe.
CONCLUSION:
From the chart it is seen that Rock genre is considered the most popular in Asia and European region amongst different genre followed by Latin, Alternative & Punk.
Further, if we drill down and want to know which genre is the most popular in Asia and Europe respectively (if considered separately). For this we convert the region filter into a contextual filter. So what we see from the chart is that for European region the genre popularity is the same – Rock, Latin, Alternative & Punk. But for the Asian region the popularity is Rock, alternative & Punk, metal.
But overall the genre popularity is the same for both the regions.
SHEET 2 -
Here we try to answer the particular question- which artists sell the most. And also to show if the artists produced tracks only on one genre, or if they have music across multiple genres
To answer the first part- drag quantity on Columns and Artist on the rows shelf which produces a Bar chart and shows the total quantity sold across different Artist. Further to concentrate on a specific region add region to filter shelf to consider only the Asia and Europe.
CONCLUSION:
From the chart it is seen that Iron maiden is considered the most popular in Asia and European region amongst different genre- followed by U2, Led Zeppelin.
Further, if we drill down and want to know which Artist is the most popular in Asia and Europe respectively (if considered separately). For this we convert the region filter into a contextual filter. So what we see from the chart is that for European region the artist popularity is the same – Iron Maiden, U2, Zeppelin. But for the Asian region the First is still the same i.e Iron maiden, but after that Deep purple and Gene Krupa.
This implies that Asian region has a different taste and needs a different strategy to boost the sales.
To answer the second part- add Genre to rows shelf and convert it to attribute- and wherever we are getting *, this implies that particular artist is associated with multiple Genre.
SHEET 3 -
Here we try to answer the particular question- to assess which regions in Europe and Asia sell the most records.
For this we have used the marks card shelf and drag sales, region and country to the relevant options. The visualization is produced with % of sales that are accounted by different regions and the co
esponding rectangle size.
CONCLUSION:
As we see Asian region has only one country i.e India, whereas European region has 17 countries. At first place this might look that data does not equally represent different regions and makes the comparison between the regions difficult. But if consider the population size of India, which can be equal to all those countries in my Europe region.
It is seen that France accounts the most sales followed by Germany and UK.
Cu
ent Scenario- Almost the 90% of the sale sis accounted European region, and around 7% is by Asia region. So it becomes imperative to explore the Asian region and particularly those where the English culture has a much more influence like- Sri Lanka and etc.
SHEET 4 -
It can be seen that around 50% of the sales is accounted by just three countries- USA and Canada, and Brazil. Other countries share a very small proportion in total sales.
Moreover, in the Europe region most of the sale is concentrated in the western Europe rather than covering the vast European region
So, we also need to explore the other regions of Europe that can have a huge potential to increase the sales besides exploring the new region like Africa and Asia.
SHEET 5 -
It is seen that both Rock and Alternative & Punk shares an upward trend over the years, while Heavy Metal is following the downward trend.
DASHBOARD:
The upper part shows the popularity in Europe and Asia for Genre and Artist respectively.
The lower portion shows the sales distribution of countries for Asia and European region. Firstly using this as a filter sheet we can further drill down the particular country.
Lastly, the last portion indicates the sales trend for Rock and Alternative & Punk, Heavy Metal.
CONCLUSION:
Though the business is scattered in different regions of the globe, but the huge portion comes from the Northern American region with a slight share of South America and Western Europe. Moreover, the customer preference is also different across the regions in terms of artist and genre type.
Therefore, in order to expand the business to other regions we have to take the various aspects e.g culture preference in terms of music, so that we can achieve the maximum sales by entering into the other regions.
56562_Music Sale Analysis_Tableau/Tableaue Packaged Workbook Format_Tutorial.twbx
music-sales-w33apb54.tw










































































Album
129
[Album]
[Extract]
Album
0
'Music Sales$'
string
Count
301
false



Artist
129
[Artist]
[Extract]
Artist
1
'Music Sales$'
string
Count
163
false



Bytes
5
[Bytes]
[Extract]
Bytes
2
'Music Sales$'
real
Sum
1900
false


Calculation_1800807123004051
5
[Calculation_1800807123004051]
[Extract]
Calculation_1800807123004051
3
real
Sum
10
false


City
129
[City]
[Extract]
City
4
'Music Sales$'
string
Count
53
false



Company
129
[Company]
[Extract]
Company
5
'Music Sales$'
string
Count
11
true



Compose
129
[Composer]
[Extract]
Compose
6
'Music Sales$'
string
Count
558
true



Country
129
[Country]
[Extract]
Country
7
'Music Sales$'
string
Count
24
false



CustomerID
5
[CustomerID]
[Extract]
CustomerID
8
'Music Sales$'
real
Sum
59
false


Email
129
[Email]
[Extract]
Email
9
'Music Sales$'
string
Count
59
false



FirstName
129
[FirstName]
[Extract]
FirstName
10
'Music Sales$'
string
Count
55
false



Genre
129
[Genre]
[Extract]
Genre
11
'Music Sales$'
string
Count
24
false



InvoiceDate
135
[InvoiceDate]
[Extract]
InvoiceDate
12
'Music Sales$'
datetime
Yea
354
false


InvoiceID
5
[InvoiceID]
[Extract]
InvoiceID
13
'Music Sales$'
real
Sum
412
false


LastName
129
[LastName]
[Extract]
LastName
14
'Music Sales$'
string
Count
60
false



MediaType
129
[MediaType]
[Extract]
MediaType
15
'Music Sales$'
string
Count
5
false



Milliseconds
5
[Milliseconds]
[Extract]
Milliseconds
16
'Music Sales$'
real
Sum
1774
false


Number of Records
2
[Number of Records]
[Extract]
Number of Records
17
intege
Sum
1
false


Phone
129
[Phone]
[Extract]
Phone
18
'Music Sales$'
string
Count
59
true



PostalCode
129
[PostalCode]
[Extract]
PostalCode
19
'Music Sales$'
string
Count
56
true



Quantity
5
[Quantity]
[Extract]
Quantity
20
'Music Sales$'
real
Sum
5
false


Region
129
[Region]
[Extract]
Region
21
'Music Sales$'
string
Count
5
false



State
129
[State]
[Extract]
State
22
'Music Sales$'
string
Count
26
true



Track
129
[Track]
[Extract]
Track
23
'Music Sales$'
string
Count
1807
false



UnitPrice
5
[UnitPrice]
[Extract]
UnitPrice
24
'Music Sales$'
real
Sum
2
false









"American Idiot"


"Barulhinho Bom"


"Cássia Eller - Coleção Sem Limite [Disc 2]"


"Da Lama Ao Caos"


"Fireball"


"Houses Of The Holy"


"Led Zeppelin I"


"Mais Do Mesmo"


"Nevermind"


"Plays Metallica By Four Cellos"


"Riot Act"


"Speak of the Devil"


"The Colour And The Shape"


"UB40 The Best Of - Volume Two [UK]"


"Warner 25 Anos"


"20th Century Masters - The Millennium Collection: The Best of Scorpions"


"Ao Vivo [IMPORT]"


"Battlestar Galactica, Season 3"


"Cafezinho"


"Dark Side Of The Moon"


"Frank"


"In Step"


"Led Zeppelin III"


"Master Of Puppets"


"News Of The World"


"Powerslave"


"Rock In Rio [CD2]"


"Storm
inger"


"The Doors"


"Unplugged"


"Zooropa"


"A Real Dead One"


"Arquivo II"


"Beethoven: Symphony No. 6 'Pastoral' Etc."


"Ca
y On"


"Diary of a Madman (Remastered)"


"Garage Inc. (Disc 2)"


"Instant Karma: The Amnesty International Campaign to Save Darfur"


"Live [Disc 2]"


"Miles Ahead"


"No Security"


"Purcell: Music for the Queen Mary"


"Santana - As Years Go By"


"Szymanowski: Piano Works, Vol. 1"


"The Number of The Beast"


"Use Your Illusion II"


"Album Of The Year"


"BackBeat Soundtrack"


"Body Count"


"Come Taste The Band"


"Faceless"


"Heart of the Night"


"Kill 'Em All"


"LOST, Season 4"


"Muso Ko"


"Pearl Jam"


"Restless and Wild"


"Slaves And Masters"


"The Best of Ed Motta"


"The World of Classical Favourites"


"Vs."


"Acústico MTV [Live]"


"Bach: Orchestral Suites Nos. 1 - 4"


"Black Sa
ath Vol. 4 (Remaster)"


"Chronicle, Vol. 1"


"Elis Regina-Minha História"


"Green"


"Jagged Little Pill"


"Load"


"MK III The Final Concerts [Disc 1]"


"Out Of Exile"


"Radio Brasil (O Som da Jovem Vanguarda) - Seleccao de Henrique Amaro"


"Serie Sem Limite (Disc 2)"


"The Beast Live"


"The Return Of The Space Cowboy"


"Virtual XI"


"Acústico"


"Axé Bahia 2001"


"Black Album"


"Chill: Brazil (Disc 2)"


"Duos II"


"Greatest Hits II"


"IV"


"Live On Two Legs [Live]"


"Minha Historia"


"Original Soundtracks 1"


"Quanta Gente Veio Ver (Live)"


"Seek And Shall Find: More Of The Best (1963-1981)"


"Ten"


"The Police Greatest Hits"


"Vinícius De Moraes - Sem Limite"


"A Real Live One"


"Arquivo Os Paralamas Do Sucesso"


"Berlioz: Symphonie Fantastique"


"Cesta Básica"


"Diver Down"


"Get Born"


"International Superhits"


"Live After Death"


"Milton Nascimento Ao Vivo"


"O Samba Poconé"


"Purcell: The Fairy Queen"


"Santana Live"


"Tangents"


"The Office, Season 1"


"Van Halen"


"Angel Dust"


"Battlestar Galactica (Classic), Season 1"


"Cássia Eller - Sem Limite [Disc 1]"


"Dance Of Death"


"For Those About To Rock We Salute You"


"How To Dismantle An Atomic Bomb"


"Led Zeppelin II"


"Maquinarama"


"New Adventures In Hi-Fi"


"Pop"


"Rock In Rio [CD1]"


"St. Anger"


"The Cream Of Clapton"


"Un-Led-Ed"


"Weill: The Seven Deadly Sins"


"...And Justice For All"


"Appetite for Destruction"


"BBC Sessions [Disc 1] [Live]"


"Californication"


"Deep Purple In Rock"


"From The Muddy Banks Of The Wishkah [Live]"


"In Through The Out Door"


"Let There Be Rock"


"Mendelssohn: A Midsummer Night's Dream"


"Nielsen: The Six Symphonies"


"Prenda Minha"


"Roda De Funk"


"Supernatural"


"The Essential Miles Davis [Disc 1]"


"Unplugged [Live]"


"Alcohol Fueled Brewtality Live! [Disc 2]"


"Bark at the Moon (Remastered)"


"Brave New World"


"Contraband"


"Fauré: Requiem, Ravel: Pavane & Others"


"Hot Rocks, 1964-1971 (Disc 1)"


"King For A Day Fool For A Lifetime"


"Lulu Santos - RCA 100 Anos De Música - Álbum 02"


"My Way: The Best Of Frank Sinatra [Disc 1]"


"Physical Graffiti [Disc 2]"


"Revelations"


"South American Getaway"


"The Best Of R.E.M.: The IRS Years"


"Transmission"


"Walking Into Clarksdale"


"Ace Of Spades"


"Bach: The Brandenburg Concertos"


"Blizzard of Ozz"


"Chronicle, Vol. 2"


"Emergency On Planet Earth"


"Grieg: Peer Gynt Suites & Sibelius: Pelléas et Mélisande"


"Jorge Ben Jor 25 Anos"


"Lost, Season 1"


"Morning Dance"


"Out Of Time"


"Rattle And Hum"


"Seventh Son of a Seventh Son"


"The Best Of 1980-1990"


"The Singles"


"Volume Dois"


"Acústico MTV"


"B-Sides 1980-1990"


"Black Sa
ath"


"Chopin: Piano Concertos Nos. 1 & 2"


"Elgar: Cello Concerto & Vaughan Williams: Fantasias"


"Greatest Kiss"


"J.S. Bach: Chaconne, Suite in E Minor, Partita in E Major & Prelude, Fugue and Allegro"


"Living After Midnight"


"Misplaced Childhood"


"Os Cães Ladram Mas A Caravana Não Pára"


"Quanta Gente Veio ver--Bônus De Carnaval"


"Serie Sem Limite (Disc 1)"


"The Battle Rages On"


"The Real Thing"


"Vinicius De Moraes"


"Alcohol Fueled Brewtality Live! [Disc 1]"


"Balls to the Wall"


"Bongo Fury"


"Compositores"


"Facelift"


"Heroes, Season 1"


"Killers"


"Lulu Santos - RCA 100 Anos De Música - Álbum 01"


"My Generation - The Very Best Of The Who"


"Physical Graffiti [Disc 1]"


"Retrospective I (1974-1980)"


"Somewhere in Time"


"The Best Of Men At Work"


"The X Factor"


"Wagner: Favourite Overtures"


"A TempestadeTempestade Ou O Livro Dos Dias"


"As Canções de Eu Tu Eles"


"Beyond Good And Evil"


"Chemical Wedding"


"Djavan Ao Vivo - Vol. 1"


"Greatest Hits"


"Into The Light"


"Live At Donington 1992 (Disc 1)"


"Minas"


"Olodum"


"Pure Cult: The Best Of The Cult (For Rockers, Ravers, Lovers & Sinners) [UK]"


"Scheherazade"


"Tchaikovsky: 1812 Festival Overture, Op.49, Capriccio Italien & Beethoven: Wellington's Victory"


"The Office, Season 2"


"Van Halen III"


"All That You Can't Leave Behind"


"Bartok: Violin & Viola Concertos"


"By The Way"


"Core"


"Fear Of The Dark"


"House of Pain"


"Knocking at Your Back Door: The Best Of Deep Purple in the 80's"


"Machine Head"


"Na Pista"


"Piece Of Mind"


"Ride The Lightning"


"Sozinho Remix Ao Vivo"


"The Best Of Van Halen, Vol. I"


"Tribute"


"War"


"Achtung Baby"


"Bach: The Cello Suites"


"Blood Sugar Sex Magik"


"Cidade Negra - Hits"


"English Renaissance"


"Handel: The Messiah (Highlights)"


"Jota Quest-1995"


"Lost, Season 2"


"Motley Crue Greatest Hits"


"Out
eak"


"Raul Seixas"


"Sex Machine"


"The Best Of Billy Cobham"


"The Song Remains The Same (Disc 1)"


"Voodoo Lounge"


"Afrociberdelia"


"Back to Black"


"Blue Moods"


"Coda"


"Every Kind of Light"


"Haydn: Symphonies 99 - 104"


"Judas 0: B-Sides and Rarities"


"Lost, Season 3"


"Mozart: Symphonies Nos. 40 & 41"


"Pachelbel: Canon & Gigue"


"ReLoad"


"Sibelius: Finlandia"


"The Best Of Buddy Guy - The Millenium Collection"


"The Song Remains The Same (Disc 2)"


"Vozes do MPB"


"[1997] Black Light Syndrome"


"Aquaman"


"BBC Sessions [Disc 2] [Live]"


"Carnaval 2001"


"Deixa Entrar"


"Górecki: Symphony No. 3"


"In Your Honor [Disc 1]"


"Liszt - 12 Études D'Execution Transcendante"


"Meus Momentos"


"No More Tears (Remastered)"


"Presence"


"Rotten Apples: Greatest Hits"


"Surfing with the Alien (Remastered)"


"The Essential Miles Davis [Disc 2]"


"Up An' Atom"


"A-Sides"


"Audioslave"


"Big Ones"


"Chill: Brazil (Disc 1)"


"Djavan Ao Vivo - Vol. 02"


"Greatest Hits I"


"Iron Maiden"


"Live At Donington 1992 (Disc 2)"


"Minha História"


"One By One"


"Purpendicular"


"Schubert: The Late String Quartets & String Quintet (3 CD's)"


"Temple of the Dog"


"The Office, Season 3"


"Vault: Def Leppard's Greatest Hits"


"A Matter of Life and Death"


"Are You Experienced?"


"Beethoven Piano Sonatas: Moonlight & Pastorale"


"Ca
ied to Dust (Bonus Track Version)"


"Demorou..."


"Garage Inc. (Disc 1)"


"In Your Honor [Disc 2]"


"Live [Disc 1]"


"Mezmerize"


"No Prayer For The Dying"


"Prokofiev: Romeo & Juliet"


"Sambas De Enredo 2001"


"Synkronized"


"The Final Concerts (Disc 2)"


"Use Your Illusion I"




"Asia"


"North America"


"Europe"


"South America"


"Oceania"




"TV Shows"


"Alternative & Punk"


"Science Fiction"


"Comedy"


"Pop"


"Latin"


"Heavy Metal"


"Classical"


"Rock And Roll"


"Sci Fi & Fantasy"


"Alternative"


"Soundtrack"


"Rock"


"Hip Hop/Rap"


"Electronica/Dance"


"R&B/Soul"


"Drama"


"Reggae"


"Metal"


"Jazz"


"Blues"


"Easy Listening"


"Bossa Nova"


"World"




"TV Shows"


"Alternative & Punk"


"Science Fiction"


"Comedy"


"Pop"


"Latin"


"Heavy Metal"


"Classical"


"Rock And Roll"


"Sci Fi & Fantasy"


"Alternative"


"Soundtrack"


"Rock"


"Hip Hop/Rap"


"Electronica/Dance"


"R&B/Soul"


"Drama"


"Reggae"


"Metal"


"Jazz"


"Blues"


"Easy Listening"


"Bossa Nova"


"World"




"Asia"


"North America"


"South America"


"Oceania"


"Europe"




"Poland"


"Argentina"


"Spain"


"Brazil"


"Ireland"


"France"


"Denmark"


"Canada"


"Portugal"


"Australia"


"Sweden"


"Netherlands"


"Germany"


"Finland"


"Italy"


"Chile"


"Norway"


"Hungary"


"India"


"Austria"


"United Kingdom"


"Czech Republic"


"Belgium"


"USA"

















Most Popular Genre in

[excel.41483.051647499997].[none:Region:nk]





Which genre sells the most?

To help determine next year's budget, you are asked to create a visualization to determine which genre sells the most to our customers in Europe and Asia.
1.
Æ
Drag the
Genre
dimension to Rows.
2.
Drag the
Quantity
measure to Columns. Notice this will automatically aggregate quantity using SUM.
3.
Æ
Drag the
Genre
dimension to Color. Remember that you have to use color with caution, but in our case, we will use this color to relate to another worksheet we'll build in the next exercises.
4.
Click on the Descending bars icon on the toolbar (right beside the paper clip).
5.
Click on the "Abc" icon on the toolbar to turn on labels, located between the paper clip icon and the presentation icon.
6.
Drag the
Region
dimension to the Filters shelf. Choose Europe and Asia.
7.
Right click the
Region
pill in the Filters shelf to show the dropdown.
Choose Apply to Worksheets > All Using This Data Source.
8.
Right click the
Region
pill in the Filters shelf to show the dropdown.
Select "Show Quick Filter".
Notice this will display another card that has all the
Region
values with checkboxes right beside them. Your users can use this to interact with this worksheet.
9.
Right click on the bar of the top selling genre, and choose Annotate > Mark.
Type the following in the Annotation editor. For anything in angled
acket, use the "Insert" dropdown menu to select the actual fields.
Top Selling Genre: < Genre
Quantity Sold: < SUM(Quantity)
Æ

Click OK when you are done
9.
Adjust the location of the mark annotation so it's visible in the view.



























[excel.41483.051647499997].[none:Region:nk]


























[excel.41483.051647499997].[none:Genre:nk]
[excel.41483.051647499997].[sum:Quantity:qk]







Top 20 Artists in

[excel.41483.051647499997].[none:Region:nk]





Which artists sell the most?

Now that you know the most popular genres in Europe and Asia, you are asked to determine which artists sell the most. You are also asked to show if the artists produced tracks only on one genre, or if they have music across multiple genres.
1.
Drag the
Artist
dimension to Rows.
2.
Drag the
Quantity
measure to Columns. Notice this will automatically aggregate quantity using SUM.
3.
Drag the
Genre
dimension to the Color shelf. Notice this places a
Genre
pill in the Marks shelf with a color icon right beside it.
4.
Drag the
Quantity
measure to the Label shelf. Notice this places a
Quantity
pill in the Marks shelf with an "Abc" icon right beside it.
5.
Click on the
SUM(Quantity)
pill in the Marks shelf to show the dropdown and choose Format.
In the Default section, click on the Numbers dropdown.
Choose Number (Standard).
Click OK when done.
6.
Click on the right side of the
Artist
pill in the Rows shelf. This will show the dropdown. Choose Filter.
In the Filters window, choose the Top tab (4th tab).
Choose By Field: Top 20 by Quantity Sum.
Click OK when done.




































[excel.41483.051647499997].[none:Region:nk]
[excel.41483.051647499997].[none:Artist:nk]




























([excel.41483.051647499997].[none:Artist:nk] / [excel.41483.051647499997].[attr:Genre:nk])
[excel.41483.051647499997].[sum:Quantity:qk]







Sales Distribution by Region




How do our region sales compare to each other?

We are then asked to assess which regions in Europe and Asia sell the most records, but we quickly find that we aren't able to answer this information given the fields already defined in our data set.
1.
Click on the dropdown icon beside the magnifying lens in the Dimensions window and select "Create Calculated Field".
Name your calculated field
Sales.

In the Formula, use the following. Note you can also double click the field names from the Fields pane.
[Quantity] * [UnitPrice]

Click OK when done. This new
Sales
field will show up under Measures, and will have an icon that starts with an equal (=) sign.
2.
Drag the
Sales
calculated field from Measures to the Size shelf. Notice this places a
Sales
pill in the Marks shelf with circle icon right beside it.
3.
Drag
Region
dimension to the Color shelf. Notice this places a
Region
pill in the Marks shelf with color icon right beside it.
4.
Drag
Country
dimension to the Detail shelf. Notice this places a
Country
pill in the Marks shelf with no icon right beside it.
5.
Click on the space beside the
Country
dimension you just added to the Detail shelf and select the color icon.
6.
Right click the
Country
dimension you added to the Detail shelf and select Sort.
In Sort order, choose Descending.
In Sort by, choose Field: Quantity and Aggregation: Sum.
Click OK when done.
7.
Drag the
Country
dimension to the Label shelf (beside the Size shelf in the Marks card).
8.
Drag the
Sales
calculated field from Measures to the Label shelf.
9.
Click on the
Sales
pill in the Marks shelf to show the dropdown, and choose Quick Table Calculation > Percent of Total.

































[excel.41483.051647499997].[none:Region:nk]






































Sales in

[excel.41483.051647499997].[none:Region:nk]





What does our geographic sales distribution look like?

You want to expand sales to more countries. To do this, you need to know first how our sales looks like in the countries we are cu
ently catering.
1.
Double click the
Country
dimension pill. This creates a geospatial map in the view. You should also notice that latitude and longitude are automatically placed in the rows and columns shelves respectively.
2.
In the Marks shelf, change the type from Automatic to Filled Map.
3.
Drag the
Sales
measure to Color. This adds a
SUM(Sales)
pill in the Marks card with a color icon beside it.
4.
Drag the
Sales
measure again to Label. This adds a
SUM(Sales)
pill in the Marks card with an "Abc123" icon beside it.
5.
Click the
SUM(Sales)
pill in the Marks card to show the dropdown. Choose Format.
Under the Default group, choose Cu
ency (Custom), with zero (0) decimal places. Keep the thousands separator checked.
6.
Drag the
Country
dimension to Label.
7.
Click on the Label shelf to open the Label editor. Format the label so that
Country
is
- placed above Sales
- a slightly bigger font than Sales
- is Bold
8.
Edit the color legend by clicking on the top right side of the legend border.
Choose the Red Green Diverging color palette.
Click OK when done.
































[excel.41483.051647499997].[none:Region:nk]

































<[excel.41483.051647499997].[none:Country:nk]

[excel.41483.051647499997].[pcto:sum:Calculation_1800807123004051:qk:2]
















[excel.41483.051647499997].[Latitude (generated)]
[excel.41483.051647499997].[Longitude (generated)]







Rock vs Alternative vs Heavy Metal in

[excel.41483.051647499997].[none:Region:nk]





How does the sales trend of Rock tracks compare against Alternative and Heavy Metal tracks?

One of your market researchers needs to find out the sales trend of Rock, Alternative and Heavy Metal tracks. You offered to help her out.
1.
Right click drag
InvoiceDate
dimension to the Columns shelf. A right click drag opens a menu as soon as the field is placed on the shelf.
Choose the continuous (green)
MONTH(InvoiceDate)
from the dropdown. This has a green calendar icon beside it.
Continuous (green) fields produce axes, which is what we want. Discrete (blue) fields produce headers.
3.
Drag the
Sales
measure to the Rows shelf. This produces a line graph for you.
4.
Drag the
Genre
dimension to Color to keep the color theme consistent with other worksheets.
5.
We have too much information on our view to be able to answer our original question. Drag the
Genre
dimension to Filters, and choose Rock, Alternative and Punk, and Heavy Metal.
6.
Go to the Analysis menu and select Trend Lines > Show Trend Lines.


































[excel.41483.051647499997].[none:Region:nk]
[excel.41483.051647499997].[none:Genre:nk]






















([excel.41483.051647499997].[none:Genre:nk] * [excel.41483.051647499997].[sum:Calculation_1800807123004051:qk])
[excel.41483.051647499997].[tmn:InvoiceDate:qk]

























Now it's time to put all your worksheets together into a single dashboard. You have freedom to design the dashboard and add components as you see fit. Below is an example dashboard that you can use as a starting point. The "Music Sales Dashboard" is set up as a blank dashboard for you to be able to work with. Once you are finished with your dashboard, upload it to Tableau Public (instructions are on "Dashboarding Instructions P2").































































Dashboarding
Æ
To create a more cohesive view, you can
ing multiple worksheets into a dashboard.
For this dashboarding exercise, you have the freedom to a
ange the worksheets and add additional components such as images, text, blank spaces as you see fit. You can also add interactivity so that the people who are using your dashboard can explore the data and get insights without having to re-design the worksheets.
Here are some items to consider:
Additional Instructions
Make your dashboard and its interactivity components as easy to understand as possible by adding additional instructions. You can do this by adding "text" components in your dashboard
Floating Dashboard Elements
You can add dashboard items such as worksheets as floating elements. These elements are useful for overlaying other parts of visualizations, allowing you to be efficient with your use of space. To make an element floating, click on an element's top right border a
ow to reveal a dropdown menu, and select "Floating". Alternatively, you can hold shift and drag an element to make it floating.
Global Filters / Quick Filters
You can make any of the local filters you created at the worksheet level visible at the dashboard level. While in the dashboard, click on that worksheet's dropdown menu and select "Quick Filters". Filters are most often optimally placed near the worksheet or worksheets they filter to make it as easy for your audience to understand as possible.
A quick filter in a dashboard can apply to one worksheet, specific worksheets, or all worksheets that use the same data source. To set this up, click on that quick filter's dropdown menu and choose "Apply to Worksheets". Choose which level you want this filter applied to.
Worksheet Title
You can enhance your dashboard is to change the title of each worksheet so it reflects the values selected in the global filter.
You can right click on the worksheet Title > Edit Title. You can set an appropriate title that incorporates the field used in the global filter, for example:
Most Popular Genre in Sharing your dashboard

When you are ready, you can share your worksheets and dashboard several ways:
1. By uploading your workbook to Tableau Server (if it's available to you in your organization), or uploading it to Tableau Public (see below for instructions).
2. By sending a packaged workbook (.twbx) to someone who has access to Tableau Reader, or Tableau Desktop.
3. By exporting the worksheets and dashboards as image, or printing these as PDF.
Tableau Public

To upload to Tableau Public, you must first create a Tableau Public account at
https:
public.tableausoftware.com
. This is separate from your regular Tableau account.
When ready, you can go to the Server menu and select Tableau Public > Save to Web.







































Visualizing Music Store Sales
This workbook is intended to introduce you to the basics of data visualization by exploring a fictional music store's online sales from 2008 to 2012.
This data set was adapted from the Chinook database offered at codeplex (
http:
chinookdatabase.codeplex.com
). This data set was adjusted for purposes of visualizing using Tableau.
When you go through the exercises in this workbook, you will acquire skills and familiarity that you can use when visualizing other data sets.
Directions
Before you proceed, check out the "Terminology and Interface" dashboard. This will help you with some of the common Tableau terminology and Tableau Desktop interface components. You can always come back to this dashboard for reference at any time during your exercise.
Directions for each exercise are contained in a caption. If the caption is long, you can click on the caption area and scroll down to see the rest of the instructions. You can also hide the caption to increase your workspace by clicking on the Caption title dropdown and selecting Hide Card. If you wish to show the caption again, you can
ing it back by clicking on the the Worksheet menu > Show Caption.






























































































Terminology and Interface
























As you go through the exercises, you will encounter terminologies that may not be familiar to you.
Below is a typical Tableau interface with some of the components labeled. You can use this image as reference as you complete the tutorial. You can also click on the image below to go to the official documentation on Tableau workspaces, or check out the Tableau Product Help for additional topics at this URL:
http:
tabsoft.co/2rNo38k
Æ


































































[excel.41483.051647499997].[none:Genre:nk]
[excel.41483.051647499997].[none:Region:nk]




































[excel.41483.051647499997].[none:Artist:nk]
[excel.41483.051647499997].[none:Genre:nk]
[excel.41483.051647499997].[none:Region:nk]
[excel.41483.051647499997].[none:Track:nk]




































[excel.41483.051647499997].[none:Country:nk]
[excel.41483.051647499997].[none:Region:nk]




































[excel.41483.051647499997].[none:Country:nk]
[excel.41483.051647499997].[none:Region:nk]




































[excel.41483.051647499997].[mn:InvoiceDate:ok]
[excel.41483.051647499997].[none:Country:nk]
[excel.41483.051647499997].[none:Genre:nk]
[excel.41483.051647499997].[none:Region:nk]
[excel.41483.051647499997].[tmn:InvoiceDate:qk]
[excel.41483.051647499997].[yr:InvoiceDate:ok]









































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