Health Systems, Systems Thinking and Advocacy for Change
Assessment 4: Writing an Advocacy Plan
Due Date: 11.59pm Sunday March 14th Submission: via MyUni (Turnitin)
Assessment Length: XXXXXXXXXXwords
Assessment Value: 30%
Learning outcomes assessed by this assessment task:
1. Demonstrate an understanding of the building blocks of health systems and describe how these are
translated into the health systems of different countries.
2. Demonstrate an understanding of how the principles of systems thinking and complexity science
can be adapted to inform system functioning, facilitate multi-sectoral collaboration, drive change
and successfully implement public health programs.
3. Demonstrate an understanding of the core principles of advocacy and demonstrate how they can
e applied at various levels, including in government, in different organisations and at a
community level
4. Effectively present accurate demographic, statistical, programmatic, and scientific information
for policy makers, lay audiences and the media
5. Identify how advocacy principles can be used to identify policy options that should be targets for
advocacy
6. Demonstrate an ability to apply effective leadership, communication, political science and
negotiation strategies in an advocacy context
Assessment Outline
Choose a topic of public health importance that you believe is suitable for advocacy. You may choose any
topic that you like and may develop this plan for your local context (in Australia or overseas). You may also
choose to develop a plan for an advocacy effort that you would really like to undertake in your own
organisation or community or you may undertake this assessment as a hypothetical exercise. If you are
unsure what to focus on discuss with the course coordinator.
Create an advocacy campaign plan which:
➢ identifies an issue suitable for advocacy and a rationale for the choice (approximately 500 words)
➢ specifies the goals, tactics and partners using the Advocacy Plan template which summarises the
more detailed information you provide in this section (approximately 1000 words)
➢ explains how the campaign will be evaluated (approximately 500 words)
Advocacy Plan Development
There are a number of different toolkits and templates available for Planning Advocacy Projects.
The Template below summarises your Advocacy Plan and for each of the goals you identify in the template
provide a short explanation of how they will assist you to achieve your Plan
Please use the Community Tool Box: Developing a Plan for Advocacy template which you will find here:
https:
ctb.ku.edu/en/table-of-contents/advocacy/advocacy-principles/advocacy-plan/main
If you do not use this template you will lose marks.
The six steps required to complete the plan are:
1. Goals and objectives
2. Resources and assets
https:
ctb.ku.edu/en/table-of-contents/advocacy/advocacy-principles/advocacy-plan/main
3. Support and opposition
4. Targes and agents of change
5. Strategies
6. Tactics
The Advocacy Plan template consists of 6 steps which are
Goals Resources & Assets Support / Opposition Targets / Agents Strategies Action Steps
Goal 1
Goal 2
You need to identify a number of goals which are the steps you will need to take to achieve your overall
advocacy aim. The template above tells you the most important things you need to consider
Remember that you must include an Introduction and Conclusion and Reference list
You can post any questions you may have on the Discussion Thread on MyUni.
If you are unsure of any aspects of the assignment, please don’t hesitate to ask, as it is better to be certain
of what is required than to guess
PUB HLTH 7092 Health systems, systems thinking & advocacy for change
Assessment 4: Advocacy campaign plan marking criteria
Mark out of 100, weighted to 30% of grade
Criteria Ratings Pts
High Distinction Distinction Credit Pass Fail
Knowledge
and
justification
of the
chosen
advocacy
issue
Excellent knowledge and
understanding of the
chosen advocacy topic.
Excellent justification of
advocacy plan topic
Very good awareness and
understanding of the
chosen advocacy topic
Clear justification of
advocacy plan topic.
Awareness and
understanding of the
chosen advocacy topic,
ut more detail could be
provided. Justification of
advocacy plan topic, but
argument could be
stronger
Some awareness and
knowledge of the
advocacy topic
demonstrated but needs
more detail. Limited and/or
confusing justification of
advocacy plan topic.
Demonstrates very little or
no awareness or
understanding of the
chosen advocacy plan
topic, with very limited or
no justification.
15 pts
Appropriate
Advocacy
Plan
structure with
goals and
objectives
nominated
Advocacy plan purpose,
goals and objectives are
very clear, appropriate and
very well-articulated. All
elevant sections of the
template completed.
Advocacy plan purpose,
goals and objectives are
clear, appropriate and
well-articulated. Relevant
sections of the template
completed with minimal
detail missing.
Advocacy plan purpose,
goals and objectives are
appropriate but could be
more clearly formulated
and articulated. Advocacy
template could have been
completed in more detail.
Advocacy plan purpose,
goals and objectives
provided, but not clearly
formulated and articulated
with some confusion as to
how they relate to each
other. Advocacy template
completion poor and
difficult to follow.
Advocacy plan purpose,
goals and objectives not
provided, or are poorly
identified and developed.
Advocacy template not
used and/or lacking
details.
20 pts
Components
of the plan
clearly
articulated
Key message of the
advocacy plan and
planned outcome very
clearly articulated at the
eginning of the plan
Comprehensive analysis
and identification of the
target group, possible
partners, stakeholders and
influencers Very detailed
and clearly justified
description of advocacy
tactics and strategies
Key message of the
advocacy plan and
planned outcome provided
at the beginning of the
plan Detailed analysis and
identification of the target
group, possible partners,
stakeholders and
influencers Detailed and
justified description of
advocacy tactics and
strategies
Key message of the
advocacy plan and
planned outcome not
clea
confusing Target
group, possible partners,
stakeholders and
influencers not clearly
identified or justified
Description of advocacy
tactics and strategies
lacking detail
Key message of the
advocacy plan and
planned outcome not
clea
confusing Target
group, possible partners,
stakeholders and
influencers not clearly
identified or justified
Description of advocacy
tactics and strategies
lacking detail
Key message of the
advocacy plan and
planned outcome
missing/very unclear
Target group, possible
partners, stakeholders and
influencers not clearly
identified or justified Poor
description of advocacy
tactics and strategies
30 pts
Description
of evaluation
process
Type/s of evaluation very
clearly outlined and
justified Clear and detailed
indicators, evaluation
strategies and data
collection methods
described
Type/s of evaluation
clearly outlined and
justified. Indicators,
evaluation strategies and
data collection methods
clearly outlined
Type/s of evaluation
outlined but more detail on
the justification of these
choices required. Detail
provided on Indicators,
evaluation strategies and
data collection methods
ut more required
Little detail provided on
the type/s of evaluation
and on justification of
evaluation process
Minimal/no detail or
inappropriate information
provided on indicators,
evaluation strategies and
data collection methods
No information provided
on the type/s of evaluation
or justification of
evaluation process
Inco
ect or inappropriate
information provided on
indicators, evaluation
strategies and data
collection methods
15 pts
Structure of
the plan;
grammar,
spelling and
eferences
Structure of the plan is
excellent with a clear and
logical framework guiding
the reader through the
plan All citations and
eferences consistently
and co
ectly formatted
with a detailed and co
ect
eference list Grammar
and spelling checked and
co
ect
Structure of the plan is
very good with a clear
framework guiding the
eader through the plan
Citations and references
are generally co
ectly
formatted with minimal
e
ors. Reference list is
detailed and co
ectly
formatted. Grammar and
spelling checked and
co
ect, with minimal
e
ors
Structure of the plan is
generally good with a
framework guiding the
eader through the plan
Citations and references
have some e
ors and the
eference list is generally
co
ect, with some e
ors.
Grammar and spelling are
generally co
ect but have
some e
ors
Structure of the plan is
sufficient to guide the
eader through the plan.
Citations and references
have several e
ors, and
the reference list has
several instances of being
inco
ectly/ inconsistently
formatted, but sources are
identifiable. Grammar and
spelling have numerous
e
ors, but the overall
meaning of the text is
discernible.
Structure of the plan is not
sufficient to guide the
eader through the plan.
Citations and references
have many e
ors, and the
eference list is poorly
done or missing. Grammar
and spelling are very poor
and obscure the meaning
of the text.
10 pts
Overall
quality of the
Advocacy
Plan
Advocacy plan is
outstanding and all
equirements are
addressed in appropriate
detail. There is a clear
understanding of
advocacy planning
equirements, tactics and
of the associated
advocacy processes.
Advocacy plan is very
good and all requirements
are addressed. A good
understanding of
advocacy planning
equirements and tactics
and of the associated
processes is
demonstrated
Advocacy plan is good
and most requirements
are addressed with some
detail missing. A general
understanding of
advocacy planning
equirements and tactics
and processes is
demonstrated, however
this is missing some clarity
and detail
Advocacy plan is missing
a number of requirements
and demonstrates only
some understanding of
advocacy planning
equirements, tactics and
associated processes
Advocacy plan does not
meet the requirements
and lacks an
understanding of
advocacy planning
equirements, tactics and
associated processes
10 pts
Total Points: 100