Think of any company that you believe is operating in Blue Ocean. If it no longer is, then think of...

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Think of any company that you believe is operating in Blue Ocean. If it  no longer is, then think of a company that started out in Blue Ocean.  Discuss in one paragraph who their non-customers are. Then, discuss who  the traditional competitors are targeting for their customers and how  your company managed to avoid this competition

Nitish Lath · Accepted Answer

The non-customers of the blue ocean companies are having three tiers. The initial tier of noncustomers is closet to the present marketplace sitting on the edge. In this case, the buyers are minimally purchasing industry offerings out of requirement but are psychologically non-customers of the company. In the 2nd tier of non-customers, the consumers have seen the present offerings of the company to accomplish their requirements but are non-participating. In the third tier,

Think of any company that you believe is operating in Blue Ocean. If it no longer is, then think of a company that started out in Blue Ocean. Discuss in one paragraph who their non-customers are....

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