ENT201Practices of Entrepreneurship SEMESTER 1, 06TH March- 26th May 2023
Unit Code
Name of unit
ENT201
Practices of Entrepreneurship
Unit description
This unit provides a comprehensive introduction to the practice of entrepreneurship and entrepreneurial processes. Its central focus is on the practical enactment of the entrepreneurial process taking them all the way through the process to be ‘pitch-ready’ with a business idea by the completion of the unit. This unit leads students through the entrepreneurial process providing them a sense of this process and the methods used to enact it and a met understanding of the concepts that shape entrepreneurial applications of business innovation and the role of the entrepreneur in this process.
SECTION 1:
GENERAL INFORMATION
1.6 Administrative details
Associated higher education awards
Duration
Level
Bachelor of Entrepreneurship and Innovation
One Semester (14 weeks)
2
Course Coordinator: Dr Fazle Ra
i
E-mail: Fazle.ra
XXXXXXXXXX
Unit coordinator and Lecturer: Mohammed Jahangir ALAM
E-mail: XXXXXXXXXX
Lecturer: Dr Anita Jahid
Email: XXXXXXXXXX
1.2 Core or elective unit
Core subject
Elective subject
Other (specify below)
1.3 Unit weighting
Unit credit points: Example: 10 credit points
Total course credit points: Example: 240 credit points
10
240
1.4 Student workload
Indicate below, the expected student workload per week for this unit:
No. timetabled hours per week
No. personal study hours per week
Total workload hours per week
3
7
10
1.5 Delivery Mode
Mode
Details
Face to face
On site study supported by secure access to the Learning Management System.
Full-time
Full-time study involves 4 units per semester.
Part-time
Part-time study involves 1 to 3 units per semester.
Othe
1.6 Work- integrated learning activity
1.7 Pre-requisites and Co-requisites
Are students required to have undertaken a prerequisite or co-requisite unit for this unit?
Yes No
1.8 Other resource requirements
Do students require access to specialist facilities and/or equipment for this unit (for example, special computer access, and physical education equipment)?
Yes No
SECTION 2: ACADEMIC DETAILS
2.1 Unit Learning Outcomes (ULO)
On successful completion of this unit students will be able to:
a. Identify and evaluate business ideas.
b. Consider resourcing for business ideas.
c.
Identify and discuss ethical issues, and social or business responsibility issues.
d. Describe how potential investors and team members might be sourced.
2.2 Topics included in the unit
Week
Topic
Prescribed Reading
Assessment
Timing
1
Entrepreneurship.
Frederick, H., O'Connor, A., & Kuratko, D. F. (2018).
Entrepreneurship: Theory/Process/Practice
, Cengage publication, Australia Chapter 1 & 2
2
Forms of Entrepreneurial Activity
Frederick, H., O'Connor, A., & Kuratko, D. F. (2018).
Chapter 3, 4 & 8
3
Reviewing, Evaluating and
Harnessing Opportunities.
Frederick, H., O'Connor, A., & Kuratko, D. F. (2018).
Week
Topic
Prescribed Reading
Assessment
Timing
Chapter 9
4
Marketing for entrepreneurial ventures
Frederick, H., O'Connor, A., & Kuratko, D. F. (2018).
Chapter 10
Assessment 1 (Ideas Log)
5
Moving from Ideas to Workable Opportunities.
Frederick, H., O'Connor, A., & Kuratko, D. F. (2018).
Chapter 6
6
Legal and regulatory challenges
Frederick, H., O'Connor, A., & Kuratko, D. F. (2018).
Chapter 13
7
Building a sustainable business plan
Frederick, H., O'Connor, A., & Kuratko, D. F. (2018).
Chapter 16
8
Strategic entrepreneurial growth
Frederick, H., O'Connor, A., & Kuratko, D. F. (2018).
Chapter 11
Assessment 2
(Ideas Testing and XXXXXXXXXXSummary)
9
Sources of capital
Frederick, H., O'Connor, A., & Kuratko, D. F. (2018).
Chapter 14
10
Measuring performance for entrepreneurial ventures
Frederick, H., O'Connor, A., & Kuratko, D. F. (2018).
Chapter 15
11
Global opportunity
Frederick, H., O'Connor, A., & Kuratko, D. F. (2018).
Chapter 12
12
Presentations
Assessment 3-Part XXXXXXXXXXA
(Presentations and Written pitch document submission)
No Final examination
2.3 Assessment Tasks
Type
When assessed
Weighting
ULO cross reference
Assessment 1: Ideas Log (Individual)
This assessment requires students to maintain an ‘ideas log’ – a journal for their ideas XXXXXXXXXXwords).
Week 4, 31st March, Friday
5PM
20%
a
Assessment 2: Ideas Testing and Summary (Individual) This assessment requires students to undertake research
to ‘test’ 2 of the 5 ideas that they have generated individually. This will involve a preliminary market overview XXXXXXXXXXwords).
Week 8, 28th April, Friday
5PM
30%
a, b, c & d
Assessment 3: Presentation and Written Pitch Document
(Individual)
Each student must prepare a pitch document that presents a developed market analysis and an analysis of production/service development needs and costs (1000
words) for one of the two tested business ideas. Each student will be given 5 minutes to ‘pitch’ their idea to ‘venture capitalists’.
1. Written Pitch Presentation Week 12 0n 25th May, Thursday during class time at XXXXXXXXXX.
2. Written Pitch Document need to be submitted by 26th May, Friday, 5PM
50%
a, b, c, & d
2.4 Assessment
ief
Assessment 1: Ideas Log (Individual) Due date: Week 4: 31st March, Friday 2023
Weighting: 20
This assessment requires students to maintain an ‘ideas log’ – a journal for their ideas. Note: word limit XXXXXXXXXXwords) is indicative because of the flexibility involved in how you will record ideas.
You will have to develop five (5) ideas for new businesses, identifying innovations that could be developed into a viable business. Ideas can be recorded into a journal of ideas (“Ideas Log”) in a mixture of creative written formats (e.g., structured paragraphs, mind maps, flowcharts, or word association). The ideas log must have a clear structure including abstract/executive summary, body paragraphs and concluding remarks.
Assessment 2: Ideas Testing and Summary (Individual)
Length: 1500 words
Due date: Week 8: 28th April, Friday 2023
Weighting: 30%
You will select 2 of the 5 ideas in your Ideas Log to “test” through a research process. Your summary will involve a preliminary market overview of these entrepreneurial solutions, exploring:
· Customers,
· Competitors,
· Product/service,
· Suppliers,
· Business location, and
· Industry.
Your summary should include research under the subheadings:
i) Demographics and segmentation,
ii) Target market,
iii) Market need,
iv) Competition,
v) Ba
iers to entry, and
vi) Regulation.
In this assessment, a preliminary market overview must include key business aspects under each of the suggested subheadings. Your writing is expected to be clear and well-evidenced with reliable sources.
Overall, you will be assessed on how critically you:
· Identify and evaluate business ideas,
· Consider resourcing for business ideas,
· Identify and discuss ethical issues, and social or business responsibility issues, and
· Describe how potential investors and team members might be sourced.
Assessment 3: Presentation and Written Pitch Document (Individual)
Length: 1000-word document and 5-minute presentation
Due date: Presentation- Week 12, 25th May on Thursday 2023 (in-class) and written pitch document submission- Week 12, 26th May on Friday 2023.
Weighting: 50% [20% Presentation & 30% written pitch document] This assessment has two major components.
In Part A you will prepare a pitch document presenting a developed market analysis and an analysis of production/service development needs and costs for your chosen business solution.
Part B will be structured like a Shark Tank style pitch competition, consisting of a 5-minute presentation where you pitch your idea to a panel of mock venture capitalists. Like Shark Tank, you will be expected to demonstrate your idea through an immersive multi-media presentation to inform and convince the panel of the viability of your business proposal. You will also be assessed in Part B on your presentation skills and your ability to persuade the panel to support your business solution. Criteria will include:
· Pace and audibility of speech
· Energy and confidence in delivery
· Use of visual aids to enhance business demonstration.
To attract the attention of the panel, impact investors and mentors, you should pay special attention to how you present the sustainability and replicability of your solution.
2.5 Prescribed and recommended reading Prescribed Texts
Frederick, H., O'Connor, A., & Kuratko, D. F XXXXXXXXXXEntrepreneurship. Cengage AU.
Recommended Reading
Ba
inger, B.R., &Ireland, D XXXXXXXXXXEntrepreneurship, Global Edition (5th ed.). Pearson Higher Ed USA.
Cuervo, Á. Ribeiro, D., and Roig, S. (Eds XXXXXXXXXXEntrepreneurship: Concepts, Theory and Perspective. Springer Science & Business Media.
Drucker, P XXXXXXXXXXInnovation and Entrepreneurship. Routledge.
Sca
orough, N.M., & Cornwall, J.R XXXXXXXXXXEssentials of Entrepreneurship and Small Business Management, Global Edition (8th ed.). Pearson Higher Ed USA.
Journals
Entrepreneurship
Entrepreneurship Theory and Practice Harvard Business Review
Journal of international Business Studies
2.6 Grade descriptions
Grade Level /Quality of work
Code
Range
High Distinction (outstanding performance)
HD
85% and above
Distinction (very high level of performance)
D
75-84%
Credit (high level of performance)
C
65-74%
Pass (competent level of performance)
P
50-64%
Fail
F
below 50%
2.7 Academic misconduct – plagiarism, collusion, and cheating
Crown Institute of Higher Education upholds the principle that academic integrity relies on the application of honesty in all scholarly endeavour. Students of CIHE will conduct themselves in their academic studies honestly and ethically and are expected to carefully acknowledge the work of others in all their academic activities.
2.7.1 Types of academic misconduct
Academic misconduct involves cheating, collusion, plagiarism, or any other conduct that deliberately or inadvertently claims ownership of an idea or concept without acknowledging the source of the information. This includes any form of activity that negates the academic integrity of the student or another student and/or their work.
Plagiarism occurs when students fail to acknowledge that the ideas of others are being used. Specifically, it occurs when:
a. Other people’s work and/or ideas are paraphrased and presented without reference;
. Other students’ work is copied or partly copied;
c. Other people’s designs, codes or images are presented as the student’s own
work;
d. Phrases and passages are used ve
atim without quotation marks and/or without a reference to the author or source;
e. Lecture notes are reproduced without due acknowledgement.
Cheating occurs when a student seeks to obtain an unfair advantage in an examination or in other written or practical work required to be submitted or completed for assessment.
Collusion (unauthorised collaboration) involves working with others without permission to produce work which is then presented as work completed independently by the student. Collusion is a form of plagiarism. Students should not knowingly allow their work to be copied.
Students should be familiar with the Student Academic Integrity and Honesty Policy available on the CIHE website.
2.7.2 Avoiding academic misconduct
CIHE follows the APA style of referencing. Seek support from li
ary and academic staff on avoiding academic misconduct and appropriate referencing.
2.8 Submission of assessment items
Students are required to submit assessment items at the time and date specified in this Unit Outline. Assessment items submitted after the due date will be subject to a penalty unless the student has been given prior approval in writing for an extension of time to submit that item.
2.8.1 Penalties for late submission
An assessment item submitted after the assessment due date, without an approved extension or without approved mitigating circumstances, will be penalised. The standard penalty is the reduction of the mark allocated to the assessment item by 10% of the total mark applicable for the assessment item, for each day or part day that the item is late. Assessment items submitted more than ten days after the assessment due date are awarded zero marks.
2.8.2 Extensions
Extensions to assignment deadlines (not including exams) based on mitigating circumstances shall be at the discretion of the Lecturer for a unit. Mitigating circumstances are circumstances outside of the student's control that have had an adverse effect on the student's work or ability to work. Extensions of up to three days are permissible.
Students must email or otherwise write to the Lecturer prior to the due date for an assessment item. The student must produce a copy of their work to date on the assessment, demonstrating that they have commenced work.
2.8.3 Special consideration
Students requiring extensions in excess of 3 days must apply for special consideration. Students must apply in writing with supporting documentation to the Course Coordinator for special consideration within three days of the due date of the assessment item or exam (or the extended due date if an extension has been granted).
2.8.4 Reasonable adjustment
Students with a disability may request reasonable adjustment to an assessment task to accommodate their disability. Adjustments to assessment must take into account the special characteristics of the student. Any adjustments made must be ‘reasonable’ so that they do not impose an unjustifiable hardship upon CIHE.
A request for reasonable adjustment is made by the student in writing to the Course Coordinator for the unit of study affected.
2.8.5 Resubmission
Where a student has completed all assessment tasks and marginally fails a unit of study (i.e. has achieved a score of 46-49%) the Course Coordinator may recommend that the student be offered the option of