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The Russo Manufacturing company The Russo Manufacturing Company must decide whether to manufacture a component part at its Milan plant or purchase the component part from a supplier. The resulting...

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The Russo Manufacturing company

The Russo Manufacturing Company must decide whether to manufacture a component part at its Milan plant or purchase the component part from a supplier. The resulting profit is dependent upon the demand for the product. If the demand for the finished product is low, Russo will incur a loss of [i.] if it decided to manufacture the component part. On the other hand, if Russo purchases the component part, it will not incur any production cost and the profit is estimated to be [ii.] when the demand of the finished product is low. In a better scenario when demand for the finished product is high, Russo will earn [iii.] if it manufactures the component part in house, or [iv.] if it purchases the part. Finally, when demand for the finished product is at medium level, Russo will earn [v.] profit if it manufactures the component part, or [vi.] if the part is purchased from a supplier.

Originally the management estimate the probability of weak demand to be [vii.] and of strong demand to be [viii.]. However, the management is concerned about the accuracy of this estimation and is contemplating of conducting extra market research to determine the likelihood of different states of demand. The cost of the research is [ix.] and the research can indicate if market condition is favourable or unfavourable. The research is fairly reliable, meaning it is more likely to obtain a favourable result if the demand for the finished product is truly high. On the other hand, the report will be less likely to generate a favourable result if the demand for the finished product is truly low. The probabilities of obtaining a favourable report given a certain market condition are:

P (F | low demand) = [x.]

P (F | medium demand) [xi.]

P (F | high demand) = [xii.]

Task:

Perform an analysis of the problem facing Allied Insurance and prepare a report that summarizes your findings and recommendations. Be sure to address the following issues:

  1. The payoff table of Russo Manufacturing, ignoring all the probabilities.

(5 marks)

  1. Recommendations regarding which decision the management should take if they ignore the probabilities and decide to apply the following decision criteria:
    1. Optimistic Approach

(5 marks)

    1. Conservative Approach

(5 marks)

    1. Minimax Regret Approach

(5 marks)

  1. Computation of the posterior probabilities of weak demand, medium demand and strong demand given the market research is conducted. Briefly explain the meaning of these probabilities.

(5 marks)

  1. A decision tree illustrating the decisions and events that Russo is facing. All the payoffs, probabilities and decision at each step need to be labelled carefully on the tree.

(25 marks)

  1. A recommendation whether the market research should be undertaken. Explain clearly the reasons for your recommendation.

(10 marks)

  1. A decision strategy that Russo should follow if they take the recommended action in 5.

(10 marks)

  1. A sensitivity analysis to illustrate how different decisions change if the prior probability of [xiii.] change by 0.1 at a time.

(20 marks)

Answered 119 days After May 24, 2022

Solution

Prince answered on Sep 21 2022
79 Votes
Case Analysis of Russo Manufacturing
Student Name
21st Sep 2022
Executive Summary
To get the greatest results and high profit margins, many firms use a variety of strategies when making judgments about their operations. The make or buy criterion is one of the often employed criteria. The business must decide whether to manufacture the goods themselves or hire a third party to do so on their behalf in this situation. Organizations weigh the costs of either buying the goods or manufacturing it internally when making their ultimate choice. By making the decision, the company can reduce the high expenses of product manufacturing. The choice aids the business activities that the company ultimately engages in. The management of Russo Manufacturing must choose whether to manufacture the component or purchase it in this situation. Demand affects how much money is made from the commodity. If demand is weak, the business will suffer a loss.
Even though there is little demand for the goods, Russo Manufacturing Company would still make money if it is outsourced. In the case that the product's demand increases, the company will turn a profit. Whether the element should be produced at the Milan firm in-house or purchased from another vendor is up to the management. To aid the business in making money and preventing any spillovers in the long and short terms, this must be done in a well-structured manner. The issue facing Russo Manufacturing Company may have a number of solutions. The business can evaluate the estimated value for both the manufacturing and buying options.
In this situation, it is advised that the Russo Management first assess the costs related to the choice they must make. If Russo Manufacturing lacks the materials required to produce the component as well as the cost of doing so would be more than if the business purchases the element from another vendor, outsourcing the component's manufacturing would be the best option. The component should ideally be outsourced if Russo LTD lacks the necessary labour to assist in component manufacturing. The business should take into account the patent in addition to any other laws that would prevent it from manufacturing the component internally. The business may think about buying the component if demand for it depends on specific seasonal circumstances. On the contrary hand, the business should think about internal manufacture rather than buying the component if the cost of making it is cheap. If Russo Ltd possesses all necessary technological know-how and experienced workforce, it should produce the component.
Introduction:
In this report, I will examine the Russo Manufacturing Company case. Whether to buy or make a component is a decision that the company's management must make. Depending on the administration's choice on the component, the company may experience losses or profits. The demand for finished product will determine this. The possibility of losses exists for the company in the case of poor demand. On the contrary hand, if the component's demand increases, the business may end up turning a profit that is comparatively significant. The management of Russo Manufacturing Company has created some probabilities regarding the component demand in this regard. The management decides that it is required to do an additional bazaar analysis in order to determine their estimates. The corporation will then determine whether to purchase or develop the product based on the outcomes. If there is a high demand, the research's findings will then be deemed beneficial. But at the other hand, if there is little demand for the goods, the outcome will be considered undesirable.
The goal of this paper is to assess the options for action that Russo Manufacturing Company must take. The studies take a close look...
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