The requirement of this assignment is to read through the case and analyze the issues put forth on...

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The requirement of this assignment is to read through the case and analyze the issues put forth on page 4 of the attached PDF (Assignment Questions 1-5). Submit the completed assignment (in Microsoft Word) through this link.There is no defined length or formatting requirement; you just need to make sure that you thoroughly complete all of the requirements listed in the case study. When you have to submit a report at work, no one is going to tell you exactly how many pages or what format to use; you are just going to be expected to use your professional judgment - treat this assignment the same way you would an assignment given to you at work. It should be well-written, professional, and easy to understand (i.e., I shouldn't have to go back and read the "Questions" to understand what you've written). Your assignment must be thorough with well-developed analysis. This is an assignment that you should begin considering early in the semester. You will want to use sources outside this class, including sources from other courses, peer-reviewed publications, news, and other sources as appropriate.I will not be grading the assignment for concrete "right" or "wrong" answers. Rather, I will be looking for evidence that you seriously considered the assignment and can support all of your responses. Again, make sure your assignment is thorough and that you provide support for all of your responses. A copy of the grading rubric I will be using to assess your submission is also attached.As with any assignment, grammar is important! Misspelled words and poor grammar give a bad impression, so make sure you've proofread your assignment before submitting it. Good luck! Let me know if you have any questions.

Khushboo · Accepted Answer

PESTEL and SWOT analysis of Cage:
The PESTEL analysis examines different extrinsic scenarios which can impact the image of a brand. For Cage, the company has to comply with various laws in Singapore and due to the increased cost of compliance, the financial performance can also be impacted and it is one of the major political factors impacting the business. The demand for gaming has increased significantly post lockdown and with the introduction of various time slots, the economic factors have also become favorable for the entity. In the current era of innovative technologies and demand for online gaming facilities, social factors are one of the major concerns for the entity. The company needs to secure the data of the customers and due to data security breaches, it can face legal aspects (N. W. Rahayu and F. Anggriawan, 2014). The company is also required to comply with environmental laws and the company needs to improve its procurement of clean energy.
Under SWOT analysis, the various strength and weaknesses of the entity are being analyzed. The major strength of the company includes brand image and various segments of customers, expansion of the business into three locations, better customer satisfaction, and gaming experience and differentiation. The major weakness of the entity includes poor advertising marketing, lower customer base in other 2 locations, poor administration and shortage of support function staff, need for higher investment for more expansion, and no proper allocation of expenses. The major opportunities for the companies are proper financial planning for cost allocation and expansion, adoption of advancement of gaming technologies, and more focus on the expansion of business in other areas. The major threats for the company are high competition, a less customer-focused-oriented approach, and poor financial and cost allocation planning. 
Value chain approach analysis:
In value chain analysis,

The requirement of this assignment is to read through the case and analyze the issues put forth on page 4 of the attached PDF (Assignment Questions 1-5). Submit the completed assignment (in Microsoft...

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