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The objective of this assignment is to increase your knowledge about how businesses are leveraging the internet to conduct business. Because you will be using public websites to do your research, the...

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The objective of this assignment is to increase your knowledge about how businesses are leveraging the internet to conduct business. Because you will be using public websites to do your research, the focus will be on marketing, sales, and customer service transactions with end-consumers (B2C).

  1. Choose an industry of interest in which several companies have developed online e-business strategies with public B2C sites. This industry might include traditional companies operating as bricks-and-clicks firms, as well as dot.com companies.
  2. Review several websites for companies in this industry, then select 3-4 companies that you think will provide an interesting comparison on how companies are leveraging the internet today. Include at least one company that is based in the Middle East. (Hint: you might want to include one company with a website that you think is significantly inferior to at least one other company’s site).
  3. Analyze each of the websites in terms of the overall look and feel of the site from the perspective of the targeted consumer, as well as how well each site has addressed the “7 Cs” in the model developed by Rayport and Jaworski (as described at the end of Chapter 7 in the textbook).
  4. Write up your findings, including the following:
  • Introduce the chosen industry and the selected websites. Explain why you selected this industry and these particular companies, including a URL for each site.
  • Describe and compare the ways that these companies’ websites address the “7 Cs” and any other characteristics you wish to emphasize. For example:
    • How easy was it to identify the content or services available?
    • How easy was it to navigate between pages?
    • Did the site download easily?
    • Was the use of graphics and animation appropriate for the target audience?
    • Were the linking capabilities of the Web exploited?
    • Was there as sense of “community”?
    • Was a privacy policy available and easy to find?
  • Based on your analysis, provide some recommendations for the company whose website you considered to be the weakest. Be sure your ideas are appropriate for the industry you selected, and consider whether companies in this industry traditionally have sold directly to end-consumers or not, and through which channels (e.g., catalog, physical store, or via a distributor).
  • The Middle Eastern company that you have selected is interested in offering an educational product or a service free-of-charge to consumer. You are hired to do the following:
    • What method should the company use to offer its educational product/service to the consumer to receive consumers’ attention?
    • How should the company bring this free educational product/service to the market?

There is no right or wrong answer with this, you will think about the company’s position in the market, its current products and services, as well as market segment.

Use outside resources to provide current statistics and forecasts for the industry you selected, as well as any information about B2B applications that the companies may be using. Be sure to provide full citations to all third-party sources, including a “last date accessed” for all references to a URL. The Saudi Digital Library is an excellent site to find outside resources.

Your well-written paper should be5 completepages in length. Use Saudi Electronic University academic writing standards and APA style guidelines, citing references as appropriate.

It is strongly encouraged that you submit all assignments to the Turnitin Originality Check prior to submitting it to your instructor for grading.

Answered Same Day Mar 19, 2020

Solution

Ahmedali answered on Mar 23 2020
138 Votes
Comparison of Banking B2C targeting
Contents
Introduction    1
7C Comparison    1
QNB    1
NCB    2
AL Rajhi    3
Conclusions    3
References    4
Introduction
This report chooses the banking and finance sector to explore how the companies make use of websites to target B2C customers. The reason for choosing the banking sector is that it has both online and
ick and mortar model have easily comparable products as well as business models because of similarities involved. The companies operating in Arab regions include QNB from Qatar, Al Rahji Bank and National Commercial Bank from Saudi Arabia (Nasser, 2018).
QNB is a bank based out of Qatar and makes an annual sales of $ 6.4 billion with profits of $3.1 billion. The company has $147.9 billion of assets in the market and has a market value of $ 31.8 billion (Group, 2018). National Commercial Bank is from Saudi Arabia and makes an annual sales of $ 5.3 billion with profits of $2.4 billion. The company has $119.8 billion of assets in the market and has a market value of $ 21.2 billion (Al-Saud, 2008). NCB was the first bank in Saudi to get the license to operate in 1953. Al Rajhi is another popular bank in Saudi Arabia that makes an annual sales of $ 3.7 billion with profits of $1.9 billion. The company has $84.2 billion of assets in the market and has a market value of $ 22.9 billion (NCB, 2016).
7C Comparison
QNB
Website: https:
www.qnb.com/cs/Satellite/QNBQata
en_QA/enHome
Identification of services: The services are clearly listed on the home page with a drop box that lists its services like asset management, QNB advice, business banking besides standard banking services like ATM and banking services.
Navigation: The home page menu makes it easy to navigate through the major website pages but there is no sub menu and thus, specific pages have to be opened to be able to access other inside pages. A site map is also available with a link in the footer to navigate through all pages on the website directly.
Downloading: For understanding how downloading works, reports were searched but no direct page for download was found and thus, the ease of downloading could not be tested.
Multimedia usage: The website does not use much of multimedia elements except for some basic elements like logo and slider images. It does have page linking to its external applications like mobile app which allows a user to navigate out to the Google Play store.
Linking capabilities: The website pages are linked to external websites like the customized websites made for specific markets. However, the navigation takes a visitor away from the cu
ent website and there is no way to come back except for clicking back...
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