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Kent Institute Australia Pty. Ltd. Assessment Brief XXXXXXXXXXABN XXXXXXXXXXCRICOS Code: 00161E RTO Code: 90458 Version 2: 11th October, 2019 XXXXXXXXXXPage 1 of 6 XXXXXXXXXXTEQSA Provider Number:...

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Kent Institute Australia Pty. Ltd.
Assessment Brief XXXXXXXXXXABN XXXXXXXXXXCRICOS Code: 00161E RTO Code: 90458
Version 2: 11th October, 2019 XXXXXXXXXXPage 1 of 6 XXXXXXXXXXTEQSA Provider Number: PRV12051
ASSESSMENT BRIEF
COURSE: Bachelor of IT / Bachelor of Accounting / Bachelor of Business
Unit Code: ENSN201
Unit Title: Enterprise Social Networks
Type of Assessment: Group Assignment
Length/Duration: 2000 Words & 15 minutes group presentation
Unit Learning Outcomes
addressed:
Upon successful completion of this unit students should be able to:
1. Understand the core principles and concepts of information systems.
2. Describe business processes and how information systems can be
used to improve those processes and contribute to business decision
making.
3. Understand how information systems work, to a level where new
material can be learned without requiring formal training.
4. Work effectively as part of a team in the production of a group
eport; understand and communicate effectively organizational and
management information in a business context.
Submission Date: Report: Week XXXXXXXXXXPresentation: Week 11
Assessment Task:
Group Report: Find a global case study which na
ates the
operations of e-commerce site (e.g. google play store), as
detailed below in the Assessment Description.
Group Oral Presentation: Working in a group of 4 students, you will give an
oral presentation based on your Group report, as detailed below in the
Assessment Description.
Total Mark:
Group Report: 100 marks
Group Oral Presentation: 100 marks
Weighting:
Group Report: 30%
Group Oral Presentation: 10%
Total: XXXXXXXXXXfor Report and 10 for Presentation)
Students are advised that submission of an Assessment Task past the due date without a formally
signed approved Assignment Extension Form (Kent Website MyKent Student Link> FORM –
Assignment Extension Application Form – Student Login Required) or previously approved
application for other extenuating circumstances impacting course of study, incurs a 5% penalty
per calendar day,
calculated by deduction from the total mark.
For example. An Assessment Task marked out of 40 will incur a 2 mark penalty for each calendar
day.
More information, please refer to (Kent Website MyKent Student Link> POLICY – Assessment Policy &
Procedures – Student Login Required)
https:
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XXXXXXXXXXKent Institute Australia Pty. Ltd.
Assessment Brief XXXXXXXXXXABN XXXXXXXXXXCRICOS Code: 00161E RTO Code: 90458
Version 2: 11th October, 2019 XXXXXXXXXXPage 2 of 6 XXXXXXXXXXTEQSA Provider Number: PRV12051
ASSESSMENT DESCRIPTION:

This is a group assignment. Students are required to form a group of 4 (Four) students chosen among
them and submit the group names to the lecturer by week 4.
A. Group Report:
You are required to find a global case study which na
ates the operations of e-commerce site (e.g.
google play store). Get the approval from your lecturer for your selected case study. Write a report of
2000 words following the below sections with evidences:
a. Introduction
. Organisation Overview
c. Business Model
d. Website
I. Website contents
II. Hardware Infrastructure
III. Software
IV. Security issues
V. Payments/Transaction process
e. Discussion/Recommendations
f. Conclusion
g. Individual Contribution (one page summary of each member’s tasks and deliverables)
h. Reference
i. Appendix
B. Presentation:
Working with the same group members, you will give an oral presentation.
If you are absent from the class at your presentation time, you will get zero for this assessment,
unless you have a medical certificate or other extenuating circumstances. Please talk to your tutor
efore the due date.

There will be 4 speakers, 8-10 slides and an allocated 15 minutes to present.

Use PowerPoint to create the presentation. Save it on a USB so you are ready to present in class.
As this is a group assignment, 50% of the grade will be moderated by peer assessment. Every team
member individually must assess their contribution and the contribution of other team members.
Please complete Self and Peer Evaluation form (see Appendix A) and submit a copy to your
lecturer on the day of presentation.
Academic Learning Skills staff will give a workshop in class about Oral Presentations, which will be very
helpful for this assessment.
ASSESSMENT SUBMISSION:

1. Group Report

This is a group activity and students are required to work with their respective group members.
No individual submission will be accepted.

You will not receive any marks for this assignment if your group members collectively report
XXXXXXXXXXKent Institute Australia Pty. Ltd.
Assessment Brief XXXXXXXXXXABN XXXXXXXXXXCRICOS Code: 00161E RTO Code: 90458
Version 2: 11th October, 2019 XXXXXXXXXXPage 3 of 6 XXXXXXXXXXTEQSA Provider Number: PRV12051
against you for non-participation or non-cooperation. You have to nominate someone as your group
leader to coordinate the assignment submission.

The report wil l be submitted online in Moodle by one member of the team ONLY on Sunday
Week 10. You have to nominate someone as your group leader to coordinate the assignment
submission.
2. Group Oral Presentation

This assessment is a group activity and students are required to work with their respective
groups. No individual submission will be accepted.

You will not
Answered 3 days After Aug 25, 2021

Solution

Rudrakshi answered on Aug 28 2021
149 Votes
Enterprise Social Networks
Table of Contents
Introduction    3
Organisation overview    3
Business Model    4
Website    4
Website content    4
Hardware infrastructure    4
Software    5
Security issue    5
Payment/ Transaction process    6
Recommendation    7
Conclusion    7
References    8
Introduction
E-commerce market is the market or the online marketing of e-commerce is an area or an internet site wherein one could discover exceptional
ands of merchandise coming from a numerous vendors, stores or man or woman showcased at the equal platform. The e-Commerce marketplace consists of online income of physical items to a user of private end (B2C). Included in this definition are purchases through pc in addition to cellular purchases through smart-phones and tablets. Excluded from the definition of e-commerce DB are the following: digitally dispensed services (e.g., travel tickets), online shops devoted to virtual media downloads or streams, online shops devoted to B2B markets, and income among personal individuals (C2C) in the e-commerce marketplace. The cu
ent study will outline the business model as well as website including all the materials that are undertaken by the website. Further, the report will be followed by the following recommendations.
Organisation overview
Catch Group Pty Ltd is a regionally owned personal enterprise that derives its sales from online retailing and e-commerce in Australia. The enterprise employs about 480 individuals throughout its operations in Australia and is run with the aid of using its head workplace in Bentleigh East, Victoria. Catch Group Pty Ltd is an enterprise that generates its sales usually from online retailing and e-commerce in Australia. The
and of the company includes:
CatchOfTheDay - A web page for buying that offers a number of products for customers.
Scoopon - A daily deal site that gives services, journey packages, and merchandise for consumers (Chin et al., 2020).
Mumgo - Provides number of products which includes wine, males and females apparel, homeware, beauty, sports activities accessories, technology, groceries, toys, and toddler accessories. Through Scoopon, the organisation additionally offers home and worldwide travelling deals.
Grocery Run: An online platform and contact software that offers customers with discounted grocery buying merchandise.
Pumpkin Patch: Provides a number children put on and accessories (Catch.com.au, 2021).
The organisation additionally owns Yumtable Pty Ltd, which permits individual.
Catch invests heavily in paid advertisement in order to supplement the huge amount of organic traffic and
and. It was established in 2006 as one of the Australia’s first “daily deal” website.
Business Model
The business model of the Catch is to make profit by using the approach of social media and making it clear with the execution and vision on this channel. The by-product of company’s business model is to deal with the smaller finite product in small period. It becomes hard to have the consistent identify of
and and coming through a theme across the networks. Based on the ROI perspective the company has often lucrative pages on an e-commerce site. The company has the different pages such as event pages, seasonal pages and product pages where all the categories took place. Catch does seem to get continuously outranked on lots of those pages with the aid of using Amazon, eBay and a number of the opposite buying aggregators who perhaps have extra everlasting pages for those products. They are also engaged with the paid advertising for apps to get the peak of the listing for customers prefe
ed seek terms (Geissdoerfer, Vladimirova and Evans 2018).
They additionally create particular URL’s for commodities which might be inside an event, those URL’s are new and frequently never clearly get the likelihood to rank considering that they have got a constrained lifespan at the site. They are investing heavily on the Google ads to make the money and attract more customers such as paid ads used to test the idea before it can be committed fully and properly.
Website
Website content
The website content of the company shows that catch is the trusted place where the journey’s of shopping is started by Australians. Catch.com.au has been
inging low costs to normal Aussies at the
ands they recognize and love considering that is commenced shaking up online retail in 2006. There are different sectors in the website of...
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