The aim of the individual assignment is to develop your skills in communicating how organisations can define performance. You will prepare a report explaining and justifying how you define...

What does ‘performance’ mean for... ?

Prepare a report addressing this question, focusing ononeof the following Australian organisations or a business unit within that Australian organisation:

• Bulla Dairy Foods
• David Jones
• Dymocks Booksellers

·Expedia Australia

·Gloria Jean’s Coffee (Australian operations)

·LJ Hooker
·Orica Limited
·Target Australia
·The Salvation Army Australia

·Webjet Limited

Your report will be assessed against 4 criteria. It is up to you how you structure your report.

1. Organisational analysis.Your report should briefly introduce the organisation and what it does. It should then provide the reader with a clear overview of the organisation’s/business unit’s objectives, strategy, structure and activities (e.g., corporate, competitive and operational strategies etc). Make sure you introduce your organisation in your own words – do not merely copy what the organisation says on its website.
2. Defining performance.Your report should provide a clear recommendation explaining the most important dimensions or aspects of performance for your chosen organisation (you may narrow down to a business unit of the organizations). The report should provide readers a clear understanding of what ‘success’ means for this organization/business unit. Keep in mind that the focus is todefine performance, rather than measuring performance. Make sure you include both the obvious aspects of performance related to the key operations of the business as well as other aspects of performance that support these operations. For example, if you believe financial performance is a key aspect of the performance, you should also identify other key performance aspects leading to financial performance, such as innovation, production efficiency, etc. To identify the key performance aspects of the organisation, you need to interpret and critically evaluate the information you have, that is, you need to judge wether the information indicates the most important aspects of performance (include it in your own words), or it is marketing to legitimise the organisation’s operations (do not include it in your report). Often, better assignments show in-depth analysis of the organisation and include aspects of performance that are not mentioned on the website (and justify why it is included – see next point).
3. Justify your definition of performance.You should persuade the reader that your definition of performance is appropriate for the organisation/business unit. In the justification you should refer to your organisational analysis, relevant academic references or other material that supports your case.
4. Written communication.Your report should be well written so that it is easy to read and understand, well structured so that it is coherent, logical and well sequenced, and wellpresented so that it is professional, polished and appropriate for its audience. It should conform to the provided formatting instructions and the UTS Business referencing conventions.

You are expected to undertakeindependent research, reading a wide variety of sources to learn about your chosen organisation/business unit as well as techniques for how we could define performance. The materials we cover in lectures are a useful starting point; however, you are expected to find other sources relevant to your report. Think carefully about what sources you would like to use in your report. We prefer that you engage with a smaller set of relevant peer-reviewed academic sources in a meaningful way, rather than superficially referring to a larger group of material. The following website has some great information about the types of academic sources of information that you are expected to use in your report:https://www.uts.edu.au/current-students/current-students-information-uts-business- school/study-and-assessment-resources-1