Text Book:Anthropology14th edition by Carol R. Ember, Melvin R. Ember, and Peter N. Peregrine:...

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Text Book:Anthropology14th edition by Carol R. Ember, Melvin R. Ember, and Peter N. Peregrine: Pearson: Upper Saddle River, N.J.ISBN XXXXXXXXXXSorry, I can't provide the text book.Part I:Referring to the attachment ("Culturally Appropriate Marketing"by Conrad KottakfromAnthropology Appreciating Human Diversity15th ed. McGraw-Hill 2012 p. 63), discuss which two examples ofunderdifferentiationmade by McDonald's in Brazil were the worst (in your opinion) and which two corrections using theindigenous modelwere the most helpful (One brief paragraph [3-4 sentences] 2.0 points, one brief paragraph [3-4 sentences]responding tothe following posts.Post: I'll post it once you finish the other parts.Part II:Question 1b. Based on your reading of the Ember, et al. textbook, in Chapter 2, what is the anthropologist's code of XXXXXXXXXXethics when studying archeological cultures?Write one full paragraph (5-6 sentences) in your own words. (2.0 points)

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Title: Anthropology
Part 1
	The two examples of under differentiation made by the MacDonald’s in Brazil that were the worst –
	The first culturally inappropriate marketing was directed towards customers going to the beach, where Rio natives known as cariocas spend a lot of their leisure time. The MacDonald’s came up with the marketing idea that one could eat products of MacDonald’s after taking a dip in the ocean, watching the surfers or at a picnic at the beach. These recommendations were so inappropriate for Brazilian culture that avoided the custom of Brazil such as consumption of cold stuffs, for example cold drinks, beers, ice-creams and eating cheese and ham sandwiches at the beach. Hot and greasy hamburgers are not considered as suitable beach food in Brazil as Brazilian see the ocean as cold and hamburgers are hot, therefore they ignore hot food at the beach.

Text Book: Anthropology 14th edition by Carol R. Ember, Melvin R. Ember, and Peter N. Peregrine: Pearson: Upper Saddle River, N.J. ISBN XXXXXXXXXX Sorry, I can't provide the text book. Part I:...

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