Students will develop a formal client proposal in response to the client brief. This proposal will contain information and justification for the proposed project, identify potential ethical...

WRITTEN ASSIGNMENT        1
WRITTEN ASSIGNMENT
Table of contents
Introduction to the Proposal    3
Client & Issue Background    3
Preliminary Situation Analysis    3
SWOT Analysis    4
Response to the Brief: Communication Objectives    6
Key Messages and Communication Pathways    6
Proposed Strategy    7
Ethical Considerations    7
Conclusion    8
References    9
Introduction to the Proposal
    In response to the client requirement supplied by Edgar's Mission, a prominent non-profit farm sanctuary in Victoria, Australia, this proposal provides a detailed communication plan. Through an annual Mother's Day campaign, the concept seeks to achieve the client's main objective of fostering kindness and increasing public awareness regarding farm animals. This report includes a preliminary review of the scenario, a SWOT analysis, communication goals, and potential ethical issues. It concludes with a suggested campaign approach.
Client & Issue Background
    The ground
eaking refuge Edgar's Mission rescues and cares for more than 450 animals for the rest of their lives while spreading awareness of animal welfare. The next Mother's Day campaign's main objective is to captivate a wide range of target audiences via emotive storytelling, including donors, school groups, and social media users. The ad will feature amazing tales of maternal love between farm animals in an effort to encourage people to consider their actions and practice compassion.
Preliminary Situation Analysis
    The animal sanctuary works in the field of animal advocacy and welfare. It is located on 153 acres close to Lancefield, Victoria, and is well known for its cutting-edge approaches to animal care. Edgar's Mission has a sizable following on social media sites including Facebook, Instagram, and TikTok, giving it a strong online presence. Volunteers assist three members of its communication staff. The $50,000 allotted budget and additional free labor highlight the organization's dedication to the campaign's success.
SWOT Analysis
Strengths –
· Strong Reputation and Mission: The reputation of Edgar's Mission as a pioneer in the protection and promotion of animals is well established. A large audience is touched by its purpose of kindness and compassion, which serves as a strong foundation for the campaign is messaging.
· Dedicated Team and Volunteers: The campaign's success is a result of the organization's passionate volunteers and dedicated personnel. Their combined knowledge in animal care, na
ative, and communication improves the campaign's content's quality and authenticity.
· Emotive Storytelling Tradition: The stories in Edgar's Mission are renowned for their power to move people to action. This talent for storytelling may be...