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Steven Jones recently returned from a week-long hiking trip out West. During the last leg of the journey, Steven’s hiking boot became lodged in an old branch, and he fell. The mishap caused a tear in...

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Steven Jones recently returned from a week-long hiking trip out West. During the last leg of the journey, Steven’s hiking boot became lodged in an old branch, and he fell. The mishap caused a tear in the meniscus of his right knee. The emergency room physician told him he would need to see an orthopedic physician to get the meniscus repaired.

Steven has high-deductible insurance. When he got home, he searched the Internet to find orthopedic physicians in his community. The first one he found was a 35-physician group with a banner reading, “Your bones knit best with us.” Searching the site, Steven found information on the partners, their research, and some educational materials—but little else.

The second group he found was called Macomb Orthopedic Group; it was made up of 10 physicians. The Web site contained a profile about each physician as well as price estimates for various procedures. The Web page instructed him how to register and complete the paperwork by downloading it from the site. It also explained how to submit his insurance information so they could supply a written estimate of costs for the procedure.

Write a paper to address the following:

  • Describe in detail the positioning strategy for each of these physician groups.
  • Based on what you see here, what are the strengths and weaknesses of each of these groups? Explain your reasoning.
  • The second group also discusses a concept called “package pricing.” Explain how this works, and include its advantages and disadvantages.
  • What recommendations would you make for these groups as far as their Web presence?

NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.

2 pages.

Answered Same Day Dec 26, 2021

Solution

Robert answered on Dec 26 2021
130 Votes
Running Header: HEALTH CARE MANAGEMENT ASSIGNMENT 1
Health Care Management Assignment
Health Care Management Assignment 2
Introduction:
Web page is an important aspect of enhancing business prospect of every organisation. For a
health organisation too, it is an important criteria to attract more number of users by
incredible web page designs. A web page design contains attractive headings and all the
important information related to its organisation and its members so that the users can find it
easier to use the website without any difficulties (Parke, 2014). The more user friendly the
web page design will be, the more attention will be paid by the customers.
Positioning strategy of the 1
st
physician group comprising of 35 clinicians
The first group of orthopaedic team consists of large number of orthopaedic team members
who are definitely renowned and efficient in their respective position in the group. Moreover,
as per the case study, it is said that news about their various researches and various
information about the partners comprising this large group were also mentioned in that
website. Furthermore, they have an interesting heading to draw the users also and that mainly
targets the large group of physicians that they have to support their users. So, from all these
features, it can said that their position strategy is focused on recognition of their team
members and the belief that they want to infuse into the users that they can deliver the best
support when it comes for knitting joints of the people (Parke, 2014). Moreover they also
want to draw more users’ attraction by detailing the researches done previously by this group...
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